Looking at Chery Automobile, how can it still grow against the trend in the sluggish environment of

They are researching and developing technology, but they are also innovating marketing channelsTherefore, it can grow against the trend when the automotive industry is in a downturn. I have to say that there is a reason for any success, and Chery Automobile's sales have been the best in recent years, which is inseparable from Chery's efforts.

First of all, Chery has been committed to the research of core technologies for so many years, and has greatly improved the performance of its products, because Chery's view has always been to focus on quality and quality. And they did that, and they were very serious about the selection of researchersAnd they will also compare the shortcomings of other cars and improve the shortcomings of their own cars.

Therefore, the quality and performance of Chery's cars are getting higher and higher, whether it is the safety index or the fuel index, which is more and more satisfactory to the general public. In fact, the quality of the car can still be felt by ordinary people. And many people basically don't need to repair Chery cars after buying themIn the second-hand market, Chery Automobile is the least seen, which also proves the quality of Chery Automobile from the side.

Of course, at the same time, they are also committed to the appearance of Chery automobiles, because for many people, in addition to quality, the appearance of the car is also very importantSo they are also paying more and more attention to catering to the tastes of many young people nowadays.

Of course, because Chery Automobile has always been committed to quality research, they have neglected the marketing of cars before, and this is actually very importantLater, Chery Automobile realized this. So they're starting to innovate their marketing channels as well.

They began to advertise for themselves and invite celebrities to make endorsements, so that more and more people could understand the advantages of Chery Automobile. Therefore, in the context of the sluggish auto market, Chery Automobile's sales have increased.

Because Chery is an old brand in domestic cars, it still has a certain reputation.

I think it may be that Chery's ** has an advantage, so it can grow against the trend.

I feel that it is still because its performance is not liked by people, so it leads to this.

Macro can be seen in two, one is the short-term market and the other is the long-term market.

Short-term market expectations:

1. Policy: In the short term after 2010 (specifically 2-5 years), the overall regulation and control of the country will be based on expanding domestic demand and promoting people's consumption, and the support and pull of the automobile industry will continue. Chery Kirin sales company's main high-end models by its localization and technology becoming more and more mature in the next five years will have the power of sustainable development, Chery shares Karry mainly to micro cars, fighting the line market, in Wuling's strong offensive to seize market share, the pressure is relatively large, but will continue to grow.

Chery International Co., Ltd. is mainly aimed at overseas markets, and with the recovery of the international economic situation, it will also achieve good results after 2010. So in the next 3-5 years, it will still be a hot year for the automotive industry.

2. Chery itself: With the annual sales of Chery in 2009 close to 500,000 yuan full of fragrance, Chery's assets have also been recovered in 2009, and have established heavy trucks, electric vehicles and other projects, ready to take a diversified route, which has been to do a good job of Chery said that it should be a new journey, and the next 1-2 years of construction will be a period of income creation after 3-8 years.

Micro aspects: 1. With the attention of the international community to environmental pollution, the traditional gasoline engine is likely to be replaced in the future, but this date is difficult to say about 5 years later (except for the end of the world in 2012). International companies are likely to sell new energy systems in full swing (it is said that Chery is now working on new energy projects), but it depends on Chery's efforts to see whether Chery can fully research and surpass other manufacturers in five years.

2. Chery's internal management problems: According to N friends who have worked in Chery, some problems have been reflected, such as: too long process, work prevarication, employee welfare and other issues, with the development of society, the living capital of urban people will be larger and larger, wages and working environment will seriously affect the company's ability to retain people, personnel replacement and unsound organizational structure will also be in danger of such enterprises.

The above is a personal humble opinion, and I wrote these in a relatively short time, and we will communicate more about it.

Blowing on the macro is not bad.

Microscopically it is really poor.

The main thing is that the product is low, and there is no marketing at all, if you have to say that there is.

That is, having more children and fighting in groups, differentiation strategy, and low-price strategy.

The success of Arrizo 5 is not accidental, and it can be seen from this car that Chery has invested in large and small places such as exterior styling, interior space, ride comfort, chassis handling, and interior air, which makes people feel Chery's intentions. In terms of technology, Chery has been coming out as a technology maniac, the image of China's Honda, and the current main engine is three turbocharged engines. Among them are the old engines, which are mainly used in low-end cars, such as the Tiggo 5X and the Jet.

<> how to show this kind of hard power improvement in the sales that everyone can see, it still takes time and opportunity, but after the hard power is there, only one or two popular models are needed, and it is not difficult for Chery to return to the focus of everyone's attention. In the rust incident, it is estimated that Huqi will also have to follow in the footsteps of Aiqi; Chery's brand power has declined too fast, and now buying Chery's car requires a certain amount of emotion and a certain amount of determination, because there are always people who advise you not to buy Chery, buying Chery means that you have no money to sue for auction, and you feel low when you buy Chery.

The Chinese market and consumers, the dogmatic main business and Bentanism is serious, according to the German or Toyota and other foreign companies out of the card, what to A00, A0, etc., completely unable to grasp the consumption characteristics of the people who buy their own brands, the early rely on the reverse plagiarism of several cars success, after my family's second car is the 07 luxury version of the Tiggo 3. So far, it has traveled nearly 160,000 kilometers and has never broken down on the road, then called a "new concept car" and now called an "SUV".

There is also a certain market abroad. However, the problem is clearly there, and the thinking needs to be clear. In the face of foreign auto giants, domestic brands still have a long way to go if they want to surpass and replace, and they should not be the immediate goal.

Personally, I think that at present, the domestic automobile Chery later tried to hit the high-end again, that is, to make the Qoros brand with others and other people's socks, but it also failed, and finally ended up selling Qoros. But Geely and Chery have a different way of thinking, Geely directly adopts the method of acquisition, directly acquiring a luxury brand Wall.

Now the development is still very good, although there is no news, but there has been no problem in terms of quality, and the reputation has been very good.

This car is developing very well now, and its sales overseas are particularly high, and it is also developing very well at home.

Now Chery Automobile's development is still very good, although Chery still can't get rid of the low-end label, but the product is also very good.

Now the development is very good, they have been updating their products, and there has been great progress in research and development.

At the launch conference of Chery holding the global launch of the Blind Li Tiggo 8 Plus at the Yanqi Lake International Convention and Exhibition Center in Beijing, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Automobile Co., Ltd., said at the press conference that this year is the 20th year of Chery Automobile's exports. In the past 20 years, Chery Automobile has developed overseas markets in various forms such as vehicle export and CDK assembly, and has completed the export of brand and technology from the initial simplicity. From the product going out, to the technology going out, and then to the structural change of the brand going out.

The reason why the sales of some cars are still not good is because the performance of some cars under this brand is not very outstanding, and the cost performance is not very good, and there are some defects that many owners cannot bear, and it is also because there is no good design concept in the appearance design of this car.

This car is not very well-known, not very famous, and it does not often put some money in advertising in life. The management is not very good, and it feels like a real failure.

It is because there is a problem with the positioning of some cars, or there are some vehicles where the competition is fierce, and many brands have the same type of car, so they do not have an advantage.

It may be that there are some places where it is not particularly perfect, or it may be that the car is particularly fuel-intensive in life, or it may be that the performance is not up to par.

With excellent pricing and meeting the needs of the public, it is successful as one of the representatives of domestic cars.

With excellent marketing tools and product strength.

Low price and high quality, give profits to the people, and make it in demand.

The concept of the brand and the precise marketing model, plus the pricing.

It is Chery's strategic layout and marketing methods, and it is not positioned by high-end people, but by the general public.

Model positioning and customer needs are very important, and should be learned from car companies such as Volkswagen and Toyota.

Chery ** is cheaper and the positioning is very accurate.

It is undeniable that Chery's marketing is in place, and the selected crowd is also economic people.

Chery's brand concept is to focus on economic models with small profits and quick turnover.

Chery's audience is relatively common, and the car is indeed better and cost-effective.

For its own precise positioning, Chery takes the sales routine of good quality and low price.

Chery Group sold 131,533 vehicles, up from a year-on-year increase. Exports totaled 50,614 units, reflecting a year-on-year increase. NEV sales totaled 25,617 units, up 253% year-on-year. While the new energy vehicle industry is moving slowly, the development of Chery's new energy vehicle industry is relatively rapid, but as far as the current domestic market is concerned, the development of new energy vehicles is still difficult, and the development of Qichong Jingrui's new energy vehicle industry will also be more difficult.

However, after that, the country will introduce a series of policies to support the development of new energy vehicles, and Chery's new energy automobile industry will be better when the sales judgment is like.