Chery s quality is questionable, so will Chery s sales also decline?

Engine noise, shaking, insufficient power, gearbox noise and other problems, the following picture is the complaint ** on the Arrizo 5 owner complaint, this is only a model.

The group of personnel that Chery poached from FAW should have brought many of FAW-Volkswagen's manufacturing management systems to Chery, because many of Chery's internal management documents have obvious Volkswagen system imprints. Although it is doubtful how much of these systems have been implemented, at least it ensures that Chery knows how to follow the right path.

I think that if the quality is questioned, then the sales will also decline.

Because many of Chery's internal management documents have obvious Volkswagen system imprints. Although it is doubtful how much of these systems have been implemented.

Abnormal transmission noise and other problems, the picture below is the complaint ** on the Arrizo 5 owner complaint, this is only a model.

Problems such as abnormal engine noise, shaking, insufficient power, and abnormal transmission noise are only for one model.

Yes, there will be problems such as abnormal engine noise, shaking, insufficient power, and abnormal transmission noise.

The picture below is a complaint about the Arrizo 5 owner complaining about **, which is only for one model.

Chery Automobile is now very low-key, and it is generally rare to hear its related news, many people are rumored that Chery is going to go out of business, in fact, throughout the sales in the past 3 years, Chery's sales have been stable and rising,Although it has been unable to recover the glory of being the first independent brand for 11 consecutive years, there is still no problem in maintaining it in the first echelon of domestic brands. Chery can be said to have had an excellent start, but he pulled his hips halfway through, and now he is starting to catch up again. Today, I will talk to you about Chery Automobile.

Lianba, laying the reputation of the first domestic brand.

In 1997, Chery Automobile was officially registered in Wuhu, Anhui Province, and the first car officially rolled off the assembly line in 1999. From 2000 to 2011, Chery Automobile can be said to be the well-deserved king of domestic brands, sitting in the top position of domestic brand car sales for 11 consecutive years, and in 2012, it was surpassed by Great Wall Motors and ranked second.

2. Pull your hips halfway and experience turmoil.

Chery after the brilliant achievements, but also faced a brand power upward problem, when Chery's main models QQ, A3, A5, Oriental Son, etc. are biased towards the low-end, although the sales are large, but the brand power and profits are not satisfactory. Therefore, Chery began to develop upward, first established RIICH, Weilin, Qoros and other brands, no surprise these brands ended in failure, but also announced the failure of Chery's upward development. In those years, Chery's models were chaotic and unclear, which also made its original market completely lost.

3. Catch up and stay in position.

After dealing with the Qoros brand, Chery has reorganized its product line and positioning, and has now consolidated its ranking in the first echelon. In the Great Wall, Changan, Geely, Chery, BYD, the five major brands firmly maintain their fourth position. In 2020, Chery's sales volume reached 730,000 units, especially exports reached 10,000 units, making it the No. 1 domestic passenger car brand in exports for 18 consecutive years.

It seems that Chery has been holding on tightly to the overseas market and has not relaxed in the slightest.

As a well-known brand among domestic brands, I still expect this brand to do better and better, work marketing and product design, and go out of its own way.

Chery's sales are still quite high!

The main cost performance is appropriate, and it is okay to be online one, and you have to choose a personal account. Detective buys a car!

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Sold 10,000 units in September, breaking the record for three consecutive months! Why Chery's sales suddenly skyrocketed.

Although it is said that Lishu is good, it is interesting not to buy Lishu. Many Qishu fans are tasked with promoting how good Qishu's technology is. Of course, Chery has made excellent achievements in technology research and development, but the core technology reserves are equally abundant, but in terms of car manufacturing, Chery does not seem to have mastered the doorway.

I heard that Chery is very good at making cars, why can't it be sold objectively, in order not to be entangled by netizens, let's talk about Jili's current technical achievements. Chery is the first car company to own the intellectual property rights of chassis technology, and Chery's T1X and M1X modular platforms have now been officially put into use. The platform is excellent in scalability and security, and the platform will produce more products.

When the chassis of the domestic car was still reversing, Chery's platform had already begun to be put into production, and the results of the chassis system were eye-catching.

The power system is one of the main systems of the engine, and Chery also has the technology from R&D to production and matching, even if it is not foreign capital, Chery can also set up its own powertrain. It's also a very difficult thing to do. The Chery's and new engines are available, and the CVT and AT transmissions are also production-matched.

Although it is relatively backward in technology, Chery is actually worth learning from other domestic cars from 0. The Chirui is very advanced in technology and spends a lot of money on research and development, but the dry dual-clutch transmission used has encountered a lot of problems during use, so it has caused a lot of controversy. Because of these big and small problems, cars that use this transmission do not sell well.

The technology of the Ruihu 8Chery is too strong, but this gearbox is dragging its feet.

Times are changing rapidly now, everything is changing, and even more so cars. But there are no changes to Chery's powertrain. Always use the engine.

A lot of people are curious. Because Chery is working on technology, why not replace it with a better engine, and if it can launch an engine with high thermal efficiency, it will definitely surprise everyone and see Chery's progress. Some people believe that Chery's sales have nothing to do with appearance.

Young people nowadays are focused on facial values. Chi Rui's car is not well designed. Some people even think it's ugly.

Now cars are valued in appearance. Any car is truly surprising. In contrast, the appearance of Qishu really has no bright spots.

If Chery can't find a design team that is good for him, he can't create his own style, and it will be difficult to be promoted in terms of sales. In the end, only the bright car in front of you will attract attention.

The main thing is that people nowadays have a better face. The average car buyer will choose some cars that are both famous and cost-effective. Chery cars are relatively not famous, and even if they are of high quality, they still can't save their sales.

Although the quality is good, it is not high-end, so the sales volume has not been up.

Mainly because consumers think that Chery cars are too low-end, and they don't like them very much.

Because the influence of the brand is not enough, this brand does not have a good brand strategy, so consumers naturally do not trust, and sales cannot go up.

Maybe it's because it hasn't been updated, and it's lagging behind in research and development.

<> among the current independent brands, Chery is one of the very few brands that adopt independent research and development of the three major parts, Chery is too fond of technical research and development, and other aspects of performance are stagnant, especially the market feedback given by consumers. Everyone says that Chery is good, the engine is good, the domestic is the first, and it is fuel-efficient. So why can't Chery's sales?

First: poor brand power, that is, publicity and marketing are not in place, you don't introduce, talk more about the advantages of the car, people know less, of course, buy less.

Second: Chery cars say that the three major pieces are good, but the appearance and interior design are not as fashionable as Changan Automobile and Geely Automobile, which cannot attract the attention of the public.

Third: Chery's new cars are relatively slow, the speed of innovation is slow, and the replacement is slow, and it feels like it is always slower than other car companies, which will of course affect sales.

Fourth: is the poor quality control of the product, many car owners find that there are traces of rust after buying a car, is this not a problem in the production process?

Fifth: there are few after-sales outlets, it is easy to buy a car and it is difficult to maintain a car, which car will inevitably have a little problem, and the after-sales service is not very careful.

Sixth: Chery Automobile's strategy is not clear, its positioning is chaotic, and there are too many sub-brands fighting with each other. Chery's sub-brands include Karry, Jietu, Xingtu, Qoros, Kaiyi, etc., not counting the Ruiqi that went bankrupt before, etc., the problem is not a big problem if there are many sub-brands, and there are many sub-brands of Volkswagen, but the positioning is accurate.

Chery doesn't say that Jietu often beats Xingtu Chery, that is, the Chery brand is often Tiggo 8 beats Tiggo 7 Tiggo 7 beats Tiggo 5, and there are too many cases of cannibalism among their own brands, so that sales have not been able to go up.

Seventh: Chery also has a problem is too bureaucratic, it is difficult to listen to the opinions of customers, customers say that the car will never be changed, the customer says that it is good, maybe there is no change. There are engines that have been installed by other companies for a long time, and Chery has never used them since they came out a few years ago.

Eighth: When the streets are full of SUVs, Chery is still researching sedans, when the Tiggo 8 was launched, H6 and CS75 have become popular, and the market has been covered by several other brands, Chery wants to get a piece of the pie, but it has no outstanding technology, and the design is not outstanding, it is difficult to get the love of the Chinese people, and the sales are naturally not good!

First of all, because the frequency of maintenance of Chery itself is very high. And Chery has been driving for a long time, and there will be a lot of problems. Will often go to repair the car.

There is no stable position in the market, and there are often quality problems, which will cause consumer dissatisfaction, and the sales volume is relatively poor.

Because Chery's models are relatively not very good-looking, everyone's purchase volume and desire to buy will be relatively low.

Chery has a lot of black history, and it is a local state-owned enterprise, so it is not good at expressing it, but it is much better now.

If Chery ** decreases, in a short period of time, its sales can certainly increase rapidly, but for Chery Automobile, in the long run, it is not necessarily a good thing, because the ** system of the model is not decided casually. It is based on the market positioning, product competitiveness and pricing of competing models and other factors for each model, and finally sets a relatively reasonable market price. If the price is too high, it will lead to a weak market reaction and no heat; If the pricing is too low, the profit itself will be reduced, and it will also lead to the enthusiasm of car dealers and car 4S stores is not high, and the profit of the car manufacturer will not be able to rise, so it may be difficult for the model to continue.

Of course, for consumers who like Chery automobiles, if the model is lowered, it is of course a good thing, after all, buying a car is real gold, and it is better to spend less money. In a short period of time, ** reduction is indeed of great help to the increase in sales, but if the price is reduced purely for the sake of sales, I think this will not solve the final problem, if you enter the dead end of reducing prices for sales, it will drag Chery down.

As a domestic car brand, Chery Automobile's model pricing will basically be based on its own positioning, product strength and competitors, that is to say, the pricing of Qiling Zenrui Automobile's models is basically reasonable, and it is impossible to set too high or too low, which is not beneficial to Chery Automobile. And really want to increase sales, rather than relying on price reduction to improve, I think it is better to do a good job of the car, which includes the appearance and interior of the model, powertrain, chassis and quality control, etc., only to improve these and build their own core competitiveness, will do better and better, go further, and sales can rise.

In recent years, we have also seen the progress of Chery Automobile, not only in the appearance design is more and more mature and reasonable, no longer drag Chery back, such as Tiggo 7, Tiggo 8, Arrizo series models, as well as Xingtu Automobile and other models, are all models with good looks. At the same time, in terms of powertrain, Chery should be said to be the best car company in independent research and development among the current domestic automobile brands, and the power performance of its and two turbocharged engines is outstanding, even worse than that of the joint venture brand. In terms of quality control, Chery Automobile is more confident, and among the domestic automobile brands, Chery Automobile is also one of the best.

To sum up, Chery's sales can be significantly improved in a short period of time after the price cut, but it is not a long-term solution, the most fundamental thing is to improve its own competitiveness, build the exterior and interior, build the powertrain and chassis technology more stable and reliable, and then do a good job in quality control, I believe that sales will increase faster and more stable, and even improve their own **, this is the right direction of development.

I think the sales volume has increased a lot, after all, after the price reduction, Chery Automobile has become more cost-effective.