Analysis of consumer behavior of solar water heaters

In the purchase of products, consumers often have to consider physiological needs, safety and health needs, psychological factors (environmental sustainability, energy saving), economic and other factors, and often face five kinds of cognitive risks when purchasing: first, money risk, thinking that there may be a waste of money; the second is the functional risk, I am afraid that the function is not so good, or not as good as the manual and advertisement; the third is physiological risk, which seems to be a bit dangerous, and I am afraid that I may be injured because of it; Fourth, social risks, fear of bad comments from friends around them; Fifth, psychological risk, fear of guilt because of buying, will it be a bit irresponsible to do so. For solar energy products, due to the lack of product and installation specifications, the lack of supervision of the implementation of the situation, the lack of understanding of solar energy, and the lack of clear understanding of the core technology of solar water heaters, in order to "discern the pearls", consumers will mainly value the brand in the purchase, including corporate brands, product brands and service brands, which are the basis for consumer choice, because the brand is a commitment to consumers, and its excellent quality and strong after-sales service will ensure the legitimate rights and interests of consumers; For example, although some solar water heaters on the market can meet the demand for hot water in summer, they become idle products in winter, and even pipe cracks; Pay attention to service, service satisfaction and value-added, such as "service, 100 satisfaction", "more service, more satisfaction", through the service to reduce the cognitive risk of consumer purchase.

Huangming solar has an absolute advantage, Huangming shares as the world's leader in the solar energy industry, the annual promotion of collector area of 3 million square meters, equivalent to the entire European Union, more than twice that of North America, the brand set of China's well-known trademarks, China's environmental labeling products in one. The business mainly includes: solar water heater (household hot water solution), solar water heating system (unit collective hot water solution), solar high-temperature bending hidden heat power generation, solar air conditioning, seawater desalination, etc.

At present, Huangming Co., Ltd. has 215 national patents, and has undertaken and participated in 22 national projects such as the national "863" project, the national scientific and technological research plan, and the national "torch plan", and controls the core technologies such as interference coating, high-temperature thermal power generation, and seawater desalination. In 2009, Huangming Co., Ltd. launched the world's leading solar energy technology - solar 3G technology, which integrates many functions such as large hot water volume, all-weather and all-round hot water, realizes the fully automated operation of solar energy, subverts the traditional solar energy, provides consumers with the best hot water living system solutions in line with international standards, and realizes the perfect combination of solar hot water **, solar heating and cooling technologies, leading the solar energy industry into a new era of development.

Dezhou City, Shandong Province, relying on Huangming Co., Ltd., defeated strong competitors from the United States, Japan, Italy and other countries, and successfully bid to host the 4th World Sun City Congress in 2010, and the 4th World Sun City Conference in 2010 was successfully held in China Sun Valley, where the headquarters of Huangming Co., Ltd. is located.

Regarding the standard documents of solar water heaters, there are less than 20 national standards, less than 50 international standards, and more than 350 Huangming enterprise standards, which are more than 7 times the international standards. Founded in October 1997, Huanghe Kaiming Testing Technology Center has developed into 18 laboratories with more than 1,000 testing items from raw materials, accessories to complete machine testing. In January 2009, it passed the accreditation of China National Accreditation Service for Conformity Assessment (CNAS) and became a nationally recognized laboratory, and the test report issued by it has the same effect as the report issued by the national professional testing agency, and has been recognized by the shed hall to 45 major countries such as the United States, the United Kingdom, Australia, Germany, and Japan.

In the past three years, the national standard documents of the solar thermal industry mainly include: "all-glass vacuum solar collector", "general technical conditions for the selection of main components of household solar water heating system", "application specification for solar water heating system in civil buildings", "selection and installation of solar centralized water heating system" and more than a dozen.

The status of Huangming trembling code in the industry is undeniable, but another brand can not be ignored, that is, Tsinghua Coarse Branch Sunshine, as the pioneer of the core technology of solar energy and the only solar brand of Tsinghua University, its status is undeniable Its invention patents are more than 100, and it is the most patents in the industry. Huangming has only more than 70 invention patents. Tsinghua created solar energy, and Huangming pioneered solar energy.

There are also large and small projects for solar units and modules.

What are they doing to return farmland to forests?

Zhongke Blue Sky Solar is good.

First of all, the main reason for the impact of solar water heaters on sales is that the fish and dragons are mixed, and the indiscriminate charging of solar energy has affected the development of the entire solar energy market.

In the case of insufficient sunlight, we need to look for other advantages of solar energy and do more technical things. For example, it can be combined with boilers, heat pumps, and wall-hung boilers, how can they be combined better, more can save money for consumers, and save resources for the country. If we solve their problems for consumers, organic sales will go up, right?

Quality!!! As long as yours ***, experiment when the sun is low, facts speak louder than words!

Fred metal superconducting solar water heater, no sunlight only temperature difference, can be used in Chongqing, where the sunshine time is the shortest!

Word-of-mouth is a very important factor, but also depends on whether the quality of the best products you choose is clear, what certifications there are, whether the company's strength is strong, whether it is miscellaneous, OEM.

The water heater industry can't just rely on blowing, the most important thing is that you have to let the product "speak", so that it can be convincing.

When the sun is insufficient, if the quality of your product vacuum tube is passable, just take a few out for experiments and show the effect to customers, of course, if it is not a good quality, don't take it out and be ashamed.

Miscellaneous brand, although OEM has a bit of an advantage in the first place, but now people shop mainly to see the quality and after-sales.

Solar water heater to do a good job of camping methods:

1. Advantage 1 of solar water heater: energy saving and environmental protection When solar water heater first entered the market, it attracted the attention of many consumers. With the enhancement of people's concept of environmental protection and the importance of healthy life, energy-saving and environmentally friendly products can be favored by consumers.

Solar water heaters use clean energy, which has outstanding effects in terms of energy conservation and environmental protection.

2. Advantages of solar water heaters: safety.

There are too many safety accidents of gas water heaters and electric water heaters in traditional water heater products, gas water heater leakage poisoning accidents, and electric water heater leakage and electric shock accidents are frequent, which makes consumers worried. Although solar water heaters have the risk of falling, there are still many improvements in safety compared to traditional water heaters. In windy and rainy weather, pay attention to the reinforcement of solar water heaters.

3. Advantages of solar water heater three: water supply system Solar water heater can provide water supply for the whole family, users can enjoy a comfortable hot water bath in the bathroom, and the solar water heater can also provide hot water for the kitchen. As long as the whole family lays out the pipes, the solar water heater can realize the best water supply system.

4. Advantages of solar water heater four: intelligent control The solar water heater is automatically operated by the system, and intelligent control is realized, which saves a lot of cumbersome operations, and for users with the elderly and children at home, intelligent control is very convenient and safe. The user usually only needs to control the water supply, and no other operation is required.

These advantages of solar water heaters make its user range more extensive.

Workmanship, Corporate Honor, Material, Service With the above honors, only Linuo Rite Solar **Reasonable and good after-sales China famous brand aluminum alloy 6063 bracket is produced in accordance with European standards.

With Shentai, the quality is cost-effective, and it is good to use.

A little suggestion, I don't believe you, solar water heaters, the price of general famous brands is very high, many people don't believe it, but the life of each solar energy is not less than ten years, solar water heaters, water heaters are clearly only hot water, can not have other uses, so the expensive and cheap are the same. What's the price? Because he has to hire a spokesperson, he has to advertise, he has to send this and that to the following **, such as a car.

Basically, these are bought by consumers with money, which may not sound good, but it should be true. Let's take the same size as an example, 58 * 1800 * 20 this model, the expensive one can be used for 15 years, it costs about 4000-5000, the general one can be used for 10 years, 2000 yuan is basically installed, with 4000 yuan to buy two general, it can be used for 20 years, that is more cost-effective, hehe. In one is the concept of personal consumption, some people don't want to be good but expensive.

With Huangming, 100 million can be, the quality is good.

Solar Water Heater Principle.

A solar water heater is a device that uses the sun's energy to heat water from a low temperature to a high temperature, and it is a thermal energy product. The solar water heater is composed of all-glass vacuum collector tubes, water storage tanks, brackets and related accessories, and the conversion of solar energy into heat mainly relies on glass vacuum collector tubes. The temperature of the sun-irradiated surface of the collector tube is high, and the temperature of the back-sunny surface of the collector tube is low, and the water in the tube will produce a temperature difference reaction, and the principle of floating and cold water sinking on the hot water is used to make the water micro-circulate and achieve the required hot water.

Structure: mainly consists of water storage buckets, heating pipes. and water pipes.

The heating pipe is the core part of the solar water heater. It is divided into two layers: the inner layer is a black plastic tube, which has a strong ability to absorb heat in black; The outer layer is a glass tube that is placed on the outside of the plastic tube to prevent heat loss, and the glass is transparent so that sunlight can pass through.

The function of glass is similar to that of the atmosphere.

Solar energy is the energy produced by the continuous process of nuclear fusion reactions inside the sun. The average intensity of solar radiation in Earth's orbit is 1367kw. The circumference of the Earth's equator is 40,000 km, which allows it to be calculated that the Earth can gain up to 173,000 TW of energy.

The standard peak intensity at sea level is 1kw m2, and the average annual radiation intensity of a certain point on the earth's surface for 24h is equivalent to 102,000tw of energy, which human beings rely on to survive, including all other forms of renewable energy (except geothermal energy resources) Although the total amount of solar energy resources is equivalent to more than 10,000 times the energy used by human beings now, the energy density of solar energy is low, and it varies from place to place and changes from time to time, which is the main problem faced by the development and utilization of solar energy. These characteristics of solar energy will limit its role in the overall integrated energy system.

Although the energy radiated by the sun into the Earth's atmosphere is only 1.2 billion times of its total radiant energy, it is already as high as 173,000 TW, which means that the energy of the sun hitting the Earth every second is equivalent to 5 million tons of coal. Wind energy, water energy, ocean temperature difference energy, wave energy, biomass energy and some tidal energy on the earth are all ** than the sun; Even the fossil fuels on the earth (such as coal, oil, natural gas, etc.) are fundamentally solar energy stored since ancient times, so the scope of solar energy in the broad sense is very large, and solar energy in the narrow sense is limited to the direct conversion of solar radiation energy into photothermal, photoelectric and photochemical.

Solar energy is both a primary and a renewable energy source. It is rich in resources, free to use, and does not require transportation, and does not pollute the environment in any way. It has created a new form of life for human beings, so that society and human beings have entered an era of energy conservation and pollution reduction.

Solar water heaters have been widely used because of their advantages of easy installation and use, flexibility and obvious energy-saving effects.

The principles of solar water heaters mainly include:

1. Circulation principle: the use of cold water is denser than hot water, cold water sinks, hot water rises, forms a natural convection cycle, makes the water in the tank gradually become hot, until the water temperature is satisfactory to the customer. When the solar intensity is not enough to meet the needs of circulation, a water pump can be added to the closed circuit of water circulation to achieve forced circulation.

2. Collector heat absorption principle: the surface of the collector of the solar water heater has a special coating, which has a great absorption rate for the visible range of solar energy, and after the absorption is heat, the heat dissipation heat radiation wavelength of the collector is in the long wave range, and the emissivity of the coating to the long wave is very low, so that the heat of the solar energy is effectively "retained".

The specific process of water circulation is: the water is heated and expands on the surface of the collector, and the density becomes smaller, and the "cold water" in the circulation loop is denser, the hot water rises to the insulation tank, and the cold water descends into the collector for heating, and so on.