Can anyone tell me what the format of the market research report is, please everyone, thank you

Standard format of market research report: 1The topic should be concise, generalized, and clear to reflect the object, field, direction, etc. to be investigated.

The title should be able to summarize the whole article and be eye-catching. 2.Preface (Background and Purpose) It mainly includes the background and purpose of the study.

The background introduction should be concise, concise, and to the point, and the background introduction should generally include a summary of some important literature. Purpose of the survey: to explain the necessity and pertinence of the survey, so that readers can understand the general situation, initially grasp the main purpose of the report, and attract attention.

3.Methods A detailed description of the methodology used in the study enables the reader to evaluate the appropriateness of the data collection methodology. This part generally includes the following aspects:

Location Time Survey Respondent Selection of Survey Respondents (Sampling Method), Estimation of Sample Size Survey Methodology: Qualitative, Quantitative Quality Control 4Results and Discussion Results and discussions can be written together or separately.

The results and discussion are done in several sections. It is generally written by description, analysis, and discussion. Description:

Describe the occurrence and development of events, Describe the demographic and sociological characteristics of the surveyed population, Describe the characteristics of the surveyed things Comparison: Historical comparison Comparison of other people's research Comparison of people with different characteristics in this survey Inference: Statistical inference based on comparison (Prerequisites:

The survey sample is representative) Discussion: Reflects the depth and breadth of the author's academic thoughts. Discussions should be focused on the results, as well as the main issues that may be controversial.

The following points should be paid attention to in the discussion: Raise the results of the investigation to theory, extract the essence from the coarse, remove the false and retain the true, and reveal the internal connection from the surface and the inside. Where there is a contradiction with the results of others, discuss the reasons and theoretical basis for the occurrence.

It is necessary to have your own views and opinions, and the arguments are clear. 5.Conclusions and Recommendations Conclusion Summarize the main content of ** in concise sentences, and avoid repeating the content of the article.

The text structure should be accurate, complete, concise, and highly summarize the main purpose and outcome of the article. Recommendations Scientific recommendations for decision-making Recommendations for further in-depth research 6Bibliography lists the main theoretical bases and methods, as well as controversial arguments.

For the specific format, see the format of the references described in the literature review. 7.Appendix In the appendix, only partially or not at all, but related to the important raw materials and data of scientific value, such as questionnaires, interview outlines, complex formula derivation, calculation procedures, various statistical tables, statistical charts, etc., can be placed in the appendix, which is conducive to explaining and understanding the survey report, and can provide useful scientific information.