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The definition of e-commerce is that e-commerce refers to the activities of trading activities and related services in the form of electronic transactions on the Internet, intranet and value-added network (VAN (VAN (value added network), and is the electronic and networked of all aspects of traditional business activities. E-commerce is a business activity carried out using microcomputer technology and network communication technology. There are many different definitions given by countries, scholars, and business people according to their own status and the different angles and degrees of participation in e-commerce.
However, e-commerce is not the same as electronic commerce.
With the rapid development of e-commerce, it not only includes the main connotation of shopping, but also includes ancillary services such as logistics and distribution. E-commerce includes electronic money exchange, chain management, electronic marketplaces, network marketing, transaction processing, electronic data interchange (EDI), inventory management, and automatic data collection systems. In this process, information technology is utilized including:
Internet, extranet, e-mail, databases, e-directories and mobile**.
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E-commerce is a very hot word in recent years, so what does e-commerce do, and I will show you next. E-commerce is derived from the English electronic commerce, abbreviated as EC. As the name suggests, its content consists of two aspects, one is electronic means, and the other is commercial activities.
01 E-commerce is a business activity centered on commodity exchange by means of information network technology. "E-commerce", "electronic" is a technology, a means, and "business" is the core goal, all means are produced to achieve the goal. The e-commerce engineer is a person who uses modern information technology such as computer technology and network technology to carry out related work.
01 B2B: Business to Business, which is an online transaction between enterprises, such as a typical Alibaba.
B2C: Business to Customs, which is a transaction between enterprises and consumers, such as JD.com, Dangdang, and Tmall.
C2C: Customs to Customs, is a transaction between consumers and consumers, such as **.
01 E-commerce refers to the use of simple, fast and low-cost electronic communication methods, buyers and sellers do not meet each other to carry out various business activities. E-commerce can be done through a variety of electronic means of communication. Simple, for example, if you conduct business activities with customers by calling ** or sending faxes, it seems that it can also be called e-commerce; However, the e-commerce that people are now doing is mainly done through EDI (Electronic Data Interchange) and the Internet.
Especially with the increasing maturity of Internet technology, the real development of e-commerce will be based on Internet technology. Therefore, some people refer to e-commerce as IC (Internet Commerce) for short.
From the perspective of activities, e-commerce can be realized in multiple links, so that e-commerce can also be divided into two levels, lower-level e-commerce such as electronic business, electronic business, electronic contract, etc.; The most complete and the most advanced e-commerce should be the use of the intenet network to carry out all the best activities, that is, the information flow, business flow, capital flow and part of the logistics on the Internet to achieve a complete realization, that is to say, you can start from the search for customers, until the negotiation, ordering, payment (receipt), issuance of electronic invoices to electronic customs declaration, electronic tax payment and so on through the Internet in one go.
02 To achieve a complete e-commerce will involve many aspects, in addition to buyers, sellers, but also banks or financial institutions, ** institutions, certification bodies, distribution centers and other institutions to join. Since the parties involved in e-commerce are physically inextricably linked to each other, the entire e-commerce process is not a copy of business activities in the physical world, and technologies such as online banking, electronic payment and data encryption and electronic signatures play an important and indispensable role in e-commerce.
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E-commerce, simply put, is to carry out business activities through the Internet, people no longer need to face to face, one hand to pay money and one hand to deliver goods transactions, but through the online **, logistics distribution, online banking fund settlement and other processes to complete the transaction.
Advertising
E-commerce can broadcast all kinds of business information on the Internet by virtue of the pure disadvantages of the enterprise's web server and the browsing of customers. Customers can quickly find the product information they need with the help of online search tools, and merchants can use online homepage and e-mail to advertise globally. Compared with all kinds of advertising in the past, online advertising is the cheapest and gives customers the most information.
Consultation and negotiation
E-commerce can use non-real-time e-mail, newsgroups and real-time discussion groups to learn about market and commodity information, negotiate transactions, and if further needs are needed, online whiteboard conferences can be used to exchange real-time graphical information. Online consultation and negotiation can go beyond the limitations of face-to-face negotiation and provide a variety of convenient forms of remote conversation.
Order online
E-commerce can be ordered online with the help of interactive mail delivery in the web. Online ordering usually provides a very friendly ordering prompt information and an ordering interactive format box on the product introduction page. When the customer fills out the order form, the system usually replies with a confirmation form to ensure that the order information is received.
Ordering information can also be encrypted so that customer and merchant business information is not leaked.
Online payment
E-commerce is going to be a complete process. Online payment is an important part. Credit card accounts can be used to pay between the customer and the merchant.
The direct use of electronic means of payment online will eliminate much of the cost of transactions involving people. Online payments will require more robust security controls for information transmission to prevent illegal activities such as cheating, eavesdropping, and fraudulent use.
Electronic Accounts
Online payments must be supported by electronic finance, i.e. financial institutions such as banks, credit card companies and insurance companies must provide online services for financial services. Electronic account management is a fundamental part of it.
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I believe that many people for e-commerce feel that they understand and do not know how to do it, and do not know what e-commerce does, so if you want to work in e-commerce, in fact, the work of e-commerce personnel in a very company is similar, so let's understand what e-commerce does? Now enterprises pay more and more attention to e-commerce, every enterprise hopes to recruit an all-round network marketing talent, so let's understand what e-commerce personnel do, for these things we will do now, how far away. And you can learn the corresponding knowledge points through these work contents.
1. Ranking: Ranking is always what network promotion and e-commerce personnel and enterprises have to pursue. So what e-commerce personnel have to do is to operate the search engine to the best organic traffic, improve the ranking of the first major search engines, and be responsible for the search traffic; Master the basic ranking rules of search engines such as Google, Yahoo, etc.; And proficient in the optimization of the above search engines, including on-site optimization, off-site optimization and internal and external link optimization, etc.; Proficient in various SEO promotion methods, and displayed in the keyword rankings on search engines; 2. Data analysis:
Those who do e-commerce should also analyze the data to see which places to strengthen and which places need to be handled, that is to say, e-commerce personnel should also be engaged in network marketing research, analysis and service work, and evaluate keywords; Then e-commerce personnel also need to have strong keyword monitoring, competitor monitoring capabilities, strong data analysis capabilities, and be able to effectively analyze relevant data on a regular basis 3. Increase external links: exchange traffic, data or services with third parties, or strategic cooperation alliances to increase traffic and popularity; Understand the business and lock keywords; Site content enhancement, internal linking; external link building; Combined with ** data analysis; Expand long-tail words, formulate overall and phased promotion plans, complete phased promotion tasks, and be responsible for comprehensive indicators such as the number of registered users, PV, PR, and the number of difficult visits; Ability to communicate with third parties** for the exchange of traffic, data, backlinks or services. To sum up, it is to optimize the company, and then help the company to play the brand and play the popularity through the Internet, so that more customers can learn about the company from the Internet, and make business with the company, so that the company can get more profits.
That's what e-commerce is.
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Hello, e-commerce is through the Internet, so that hail Dan enterprises within the company, business, customers scattered and disturbed and together with the use of e-commerce to share information, to create information reciprocity and transparency, in order to improve the efficiency of the production, inventory, circulation and capital of the enterprise.
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E-commerce companies generally refer to all kinds of business activities carried out by companies using modern information technology and computer networks
It mainly refers to engaging in transactions of goods or services, intellectual property rights, etc., through Internet information and technology.
Through the Internet, sellers and buyers can achieve business activities or communication without face-to-face.
Buyers and sellers can realize a new business operation model such as shopping and trading based on the Internet.
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E-commerce professional jobs include e-commerce customer service, e-commerce art, e-commerce operation, etc.
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2.**In-depth analysis of marketing data, evaluation of the operation of each product, and refining of selling points. 3.
Responsible for collecting market and industry information and analyzing competitors. 4.Familiar with various e-commerce platforms.
What is E-commerce?
E-commerce is derived from the English electronic commerce, abbreviated as EC. As the name suggests, its content consists of two aspects, one is electronic means, and the other is commercial activities. >>>More
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There are several main factors:
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