The definition of product differentiation, product differentiation refers to:

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Similar products generally include the same products and similar products. Including product manuals, warranties, installation, maintenance, delivery, technical training, etc. The success of many domestic and foreign companies can be attributed to a better understanding of the importance of service in the overall concept of the product.

The overall concept of the product:

Since the 90s of the 20th century, scholars such as Philip Kotler have tended to use five levels to express the overall concept of the product, believing that the five-level expression can more deeply and accurately express the meaning of the overall concept of the product. The overall concept of the product requires marketers to take into account the five levels that can provide customer value when planning the market. The five basic levels of the overall concept of the product are:

1) Core products. The core product refers to the basic utility or benefit of the product provided to the customer. Fundamentally, every product is essentially a service to solve a problem.

Therefore, any product that a marketer sells to a customer must have a basic utility or benefit that reflects the customer's core needs.

2) Form products. The form product refers to the form through which the core product is realized. It consists of five characteristics, namely quality, style, character, trademark and packaging. Even if it is a pure service, it has similar formal characteristics.

Similar products include the same or similar products. Identical products refer to products that are in all respects the same products that are pre-accused of dumping; If there is no identical product, another product with very similar characteristics to the allegedly dumped product.

The same product means that the two are identical in purpose and function, and similar product means that they have the same purpose but different specific functions.

The same or similar products (similar products) can be selected and substituted for consumers, and are competitive for producers and sellers. If the two are neither identical nor similar products, even if the shape, pattern, color or combination of the two products are the same or similar, there is no need to prohibit them, because the patentee and the defendant are not in competition. The same product is easy to judge, and the judgment of similar products is based on the same or similar main use of the two, and the name of the product and the product category designated for the use of the design at the time of patent grant (i.e., the same subclass designated in accordance with the classification table of design products published by the patent administration department) can be referred to, and the actual situation of product sales and use can be considered.

It is a product that is produced for one's own use and has a use value. It is commodities that are produced in exchange with others. It has the duality of use value and value.

Products must be produced by human labor, while commodities generally refer to all items bought and sold in the market. "It can not be produced by labor, such as tourism resources. The category of commodities is greater than the category of products.

The same are all commodities, and everything on the market is now available for sale, such as production materials, which can be purchased on the Internet! There is no difference between commodities and labor products, as long as someone wants to use it, then it is a commodity, and as long as someone buys it, then it has value!

Commodities are products that enter the circulation field for exchange, and those produced that are not used for exchange cannot be called commodities, such as Chinese cabbage grown at the farmer's home and eaten by himself, if the Chinese cabbage is sold in the market, it is a commodity.

Product difference refers to the subtle differences in quality, appearance, packaging, brand, service and other aspects of the same product.

For example, the same bicycle, different quality, different types, different colors, different brands, placed in different stores**, these are all bicycle product differences. The concept of product differentiation was put forward by the American economist Neville Chamberlain. This concept is very important in the analysis of market structure, and it is also the theoretical basis for practical disciplines such as corporate competitive strategy and marketing.

Chamberlain emphasized that product differences will lead to monopoly, because differentiated products can monopolize some consumers with their own product characteristics, that is, monopolize their own target customers. For example, the same hail suit, a brand-name suit with good texture and fine workmanship can form a monopoly on high-income consumers; Brightly coloured and stylish suits can also rely on these features to monopolize the younger generation of consumers.

In this way, the suit industry still has a monopoly despite the fact that the scale of enterprises is not large, the number of enterprises is quite large, and there are no entry restrictions. Chamberlain also pointed out that the greater the product difference, the higher the degree of monopoly. Therefore, product differentiation should also be considered when dividing the market structure.

The smaller the product difference in a market, the higher the degree of competition; Conversely, the greater the product difference, the higher the degree of monopoly.

The meaning of product differentiation

1. Product differentiation can help enterprises establish brand image and recognition.

By differentiating in terms of product shape, packaging, branding, etc., businesses can create a unique brand image and recognition that will attract more consumers. For example, for the same electronic products, some brands will be characterized by simple, fashionable shapes and packaging, thus creating a unique brand image and winning the recognition and trust of consumers.

2. Product differentiation can help enterprises better meet consumer needs.

By differentiating in terms of quality, shape, packaging, etc., enterprises can better meet the needs and expectations of consumers and improve the market competitiveness of their products. For example, for the same clothing brand, some brands will pay attention to the quality of fabrics and craftsmanship, so as to meet the needs of consumers for quality and comfort, and improve the market competitiveness of products.

3. Product differentiation can also help enterprises increase market share and profitability.

By creating a unique brand image and the ability to meet consumer needs, businesses can gain more market share and consumer loyalty, thereby increasing their profitability and competitiveness.

a.The difference between Sony's filial piety group brand color TV and Haier's brand color TV.

b.The difference between a color TV and a DVD player.

c.The difference between Henan wheat and Hebei wheat is hidden.

d.The difference between a car and a van.

Correct answer: The difference between Sony brand color TV and Haier brand color TV.

Differences in function definitions can be reflected in different solutions for user needs and usage scenarios for different products. Here are a few examples:

1.Mobile phones: There are differences in the definition of features between smartphones and feature phones.

Smartphones focus on user experience, provide more advanced operating systems, and more applications, which can better meet users' needs for socialization, entertainment, work and other aspects. Feature phones, on the other hand, generally only provide basic communication and entertainment functions.

2.Televisions: Smart TVs and traditional TVs also have different functional definitions.

Smart TV can achieve deficit ****** through networking、Application** and other functions,It has a higher degree of Internetization,While traditional TV sets only provide the function of radio and television programs。

3.Digital cameras: There are also differences in the definition of function between DSLR cameras and regular digital cameras.

DSLR cameras have higher pixels, faster shooting speeds, more manual control options, etc., which are suitable for professional photographers or photography enthusiasts. Ordinary digital cameras, on the other hand, pay more attention to the characteristics of simplicity and ease of use, which are suitable for daily photo use.

4.Laptop guessing: The functional definitions of home notebooks and business notebooks will also be different.

Family notebooks usually focus on entertainment features, such as playing games, movies, etc., while business notebooks focus more on lightweight, durable, safe, etc., suitable for business people.

In short, different products have different functional definitions to meet the needs of different users due to different user groups.

The functional definition of a product refers to the description of the specific characteristics required for the functional use of the product according to the customer's demand for the product. Compared with a single product, the functional definition of products with the difference of the cherry family can more fully meet the needs of users, and can meet the diverse requirements of customers while solving the actual problems of customers. The same product, different function definitions can bring different users with disadvantages, improve the competitiveness of the product, and attract more customers.

Commodities are the products of the development of the productive forces of human society to a certain historical stage, and they are the products of labor used for exchange.

1. Commodities are products of labor that are produced for exchange or used for exchange and are useful to others or society.

2. Commodities are labor products that meet people's needs and are used for exchange.

3. Commodities are labor products that have been exchanged and are not in the process of use.

A product is anything that can be provided to the market, used and consumed by people, and can satisfy a certain need of people, including tangible items, intangible services, organizations, ideas, or combinations thereof. Kai roll.

Differences: 1. Commodities in the economic sense refer to products that are specially used for exchange, that is, producers do not consume themselves, but use them to exchange other products they need to other producers. In the era of socialized aura, almost all industrial products and the vast majority of agricultural products were commodities.

Commodities in the financial sense actually refer to commodities**, i.e., standardized commodity forward contracts.

2. The definition of a product is broader than that of a commodity.