How to distinguish the main groups and characteristics of furniture consumption

The basic characteristics of the consumer market are as follows:

1.Non-profit. Consumers buy goods in order to obtain a certain use value.

Solve your own living consumption needs, rather than reselling for profit.

2.Non-professional. Consumers often lack professional product knowledge and market knowledge, and consumers are easily affected by merchants, manufacturers' publicity, service attitude and product quality when purchasing goods.

3.Hierarchical. Due to the different income levels of consumers and the different social classes they are in, the goods in the consumer market have a certain hierarchy.

4.Generalized. The consumer market not only has a large number of buyers, but also a wide geographical distribution, from domestic to foreign, from urban to rural, consumers are everywhere.

5.Substitution. In the consumer market, except for a few commodities that are irreplaceable, most commodities can be found interchangeably used goods and substitutes, so the commodities in the consumer market have strong substitution.

6.Epidemic. Consumer demand is not only affected by the internal factors of consumers, but also by external factors such as fashion, environment, values, etc., so the goods in the consumer market have a certain popularity.

Women are increasingly taking the initiative in the furniture coatings market.

According to China's census statistics, women account for 21% of China's population, including young and middle-aged women aged 20-50 with strong spending power and greater impact on consumption. At the same time, some surveys show that women often play the role of "chief procurement officer" in the family's consumption behavior. Especially in consumer goods such as home building materials, it is the wife who plays the leading role.

Women's worlds are inextricably linked to color, which is reflected in the choice of furniture, and each has its own advantages. Urban girls love fashion, advocate color, and have a natural romantic temperament. Middle-aged women, on the other hand, prefer peaceful neutral warm colors, and of course there are those who prefer neutral and cool colors.

Older women prefer bright and bright light colors, such as white oak, white maple, light walnut, light lavender, light pink, light yellow, aqua green, etc. They also like to arrange a contrasting highlight in the "uniform" color spectrum at home.

At present, more and more paint products are aimed at the female consumer market. Romantic, feminist paints are the hot spot of the current paint trend. We can see that in 2010, the color of pink, powder blue, and powder green was popular, and these colors with a sense of transparency and candy were popular among female paint consumers.

This sweet and warm wall color creates a sweet living atmosphere for the family, bringing relaxation after a day of work and study.

The role of men in the furniture coatings market remains to be explored.

Ask your male friends what are your favorite colors? Most of the answers are nothing more than classic colors such as black, wood gray, etc. Men's preferences gave rise to masculine style furniture.

The choice of furniture paint coincides with black and brown. The furniture has rigid lines and a "cool" shape, which makes people feel its rugged beauty, while the paint colors of violet red, bronze and granite yellow give the furniture a soft beauty. However, there are still very few professional markets for men's furniture.

Not to mention the development of paints specifically for men's furniture. When we really go deep into the furniture market, we will find that it is still the female compatriots who are active, who are interested in choosing furniture styles and paying attention to whether the paint used on the surface of the furniture is environmentally friendly.

In fact, in the early days of the home improvement and furniture industry, the target customer group has always been positioned as men, and women are the neglected party. However, I don't know when men gradually moved away from the world of home decoration, but women began to be active in the home improvement market. Most netizens (male and female) have a common understanding:

That is, the status of men and women in home decoration should be the same, "everything must be discussed", and men's right to speak is also very important.

Dear, hello, consumers' requirements for living room furniture are as follows: 1. Comfort and practicality: the design of living room furniture should focus on the "people-oriented" key Zhengliang functional needs, and 80% of the group believes that furniture should focus on comfort and practicality.

2. Easy to move: 44% of the living room furniture is used as a furnishing, and 10% of the living room furniture is easy to move, and 10% have a "don't care" attitude. 3. Living room furniture color:

The color of the living room furniture is in harmony with the modern living environment, and at the same time can reflect the owner's temperament and hobbies, which will be the personalized theme of the popular color of the living room furniture in the future. Thirty-six percent of the population wants living room furniture to be "in harmony with the decoration of the living room". 4、**：

Now the living room furniture market in the "price draft wide war" is becoming more and more intense, however, the survey shows that we can see that consumers are not the only choice target. Nearly 52% of the population wants to be "a little lower", and 48% of the survey population is "indifferent". 5. Environmental protection:

Among the surveyed people, 60% of the people asked for the living room furniture they bought to be "non-toxic and harmless", and only 4% of the people maintained a "non-careless" attitude towards the furniture ring.

Young people's furniture consumption concept has the following characteristics:

1.Prefer personalized furniture;

2.I don't like to buy sets of furniture, I like to mix and match;

3.Cares more**, even if money is not an issue;

4.I don't like panel furniture, and I am more inclined to buy high-quality American, simple European furniture;

5.Begin to pay attention to soft decoration, hoping to make the room more atmospheric and atmospheric through soft decoration.

1. Good furniture is the first thing!

2. Look at the quality of the paint, it should be environmentally friendly, non-toxic, fresh, and not falling off for a long time. Of course, you need a brand.

3. Furniture is the key. Now there are many merchants** are very high, much better than they actually are.

4. It also depends on where to buy, so as not to find it later.

5. Look at the furniture manufacturers Suiyou, it is necessary to ask **, so as not to buy fakes.

6. Of course, Bisan furniture materials are also to guess the wisdom of the sales.