Why is the usage rate of trendy face payment users low?

The low usage rate of trendy face payment users is due to the fact that people are not very recognized by this now, and secondly, the security factor is lower than other payment methods, so the usage rate is low.

At the 6th World Internet Conference, UnionPay and more than 60 banks jointly released a new "payment payment" product, officially entering the payment market. Since 2017, Alipay and WeChat Pay have been partially piloted. In 2018, the two internet giants paid the official payment denomination and then upgraded their products in 2019.

The face brush fee has been in the public eye for two years. With the official entry of UnionPay, a new payment battlefield has opened.

However, at this stage, the offline usage rate of swiping payment is still low. The staff of Hangzhou Lianhua Supermarket told reporters that some people usually ask for face payment, but there are still very few employees. A clerk at a bubble tea chain store in Shenzhen also said that the use rate of face-brushing payment is not high.

If the clerk does not remind the customer that he can pay with his face, the customer will not take the initiative to ask for it.

On December 16, 2014, in the version of Alipay wallet launched on December 16, 2014, Alipay wallet opened the fingerprint payment function of Apple mobile phones. Users with iPhone 5S and above operating systems, iOS 8 and above can upgrade Alipay wallet to the latest version of App Store, and then print the fingerprint payment function.

Jiang Long, product manager of Alipay wallet, said that biometric technology will be the development direction of mobile payment in the future. "Compared with digital passwords, fingerprints are unique, stable and difficult to copy, and the security is more reliable, which can effectively improve payment security, reduce the risk of password leakage, and improve user experience," Alipay is also developing iris payment, face recognition and other technologies. Swipe payments"

Because the development of face payment is not very perfect, there are great security risks.

Because there are many payment methods at present, people have their own habitual payment methods.

Because face payment is not yet mature and popular, it is not as good as the current payment.

The usage rate of face payment is not high, if it is not for the clerk to remind customers that they can use face payment, the general customer will not take the initiative to ask for it.

Because there are many security risks in face payment, many users are afraid to use it.

Because I think fingerprint payment is already very convenient, and there is no need to brush your face.

Because many users are used to using fingerprints, they think that it is troublesome to pay by swiping their faces.

Because there are still many defects in face payment, and scan code payment has been very perfect.

In addition to being accustomed to QR code payment, security may also be an important reason for users to consider when choosing whether to use face payment. It is undeniable that facial recognition technology has improved the convenience and inclusiveness of financial services, but at the same time, there are a series of risks such as privacy leakage and algorithm vulnerabilities.

I think people will still think that there is a certain danger, so there will be fewer people who use it.

1.Faces are biometrics with weak privacy, which are not properly managed and used, and are prone to infringe on users' privacy.

2.Payment will fail due to problems such as network, light, and face occlusion.

3.If the accuracy of face recognition is not 100%, it is impossible to recognize faces with high similarity, so there will be a certain payment risk.

4.The security of the new payment method is still waiting to be verified.

Extended information: (1) The time and space constraints are small.

In the Internet era, mobile payment has broken the limitations of traditional payment on time and space, enabling users to make payment activities anytime and anywhere. Traditional payment is mainly cash payment, which requires face-to-face payment between users and merchants, so there are great restrictions on the time and place of payment; Mobile payment is mainly based on mobile payment, and users can use mobile phones to pay for activities anytime and anywhere, without being limited by time and space, such as: users can shop and pay for online activities at any time.

2) Convenient management.

Users can carry out various payment activities through their mobile phones anytime and anywhere, and manage the functions of inquiry, transfer, payment, and recharge of personal accounts, and users can also understand their consumption information at any time. This provides great convenience to the user's life and is more convenient for the user to manage his personal account.

3) High degree of privacy.

Mobile payment means that users bind their bank cards to their mobile phones, and when they make payments, they need to enter a payment password or fingerprint, and the payment password is different from the bank card password. This makes mobile payment better protect the user's privacy, and its privacy is higher.

4) High degree of comprehensiveness.

Mobile payment has a high degree of comprehensiveness, and it provides users with a variety of different types of services. For example, users can pay for water, electricity, and gas at home through their mobile phones; Users can manage their personal accounts through their mobile phones; Users can make various payment activities such as online shopping through their mobile phones.

This reflects the high degree of integration of mobile payment.

There are many benefits of brushing your face, and here are some of the main ones:

1.Improved public safety: Face scanning technology can be used to speed up investigations, allowing security and police organizations to process images and images from a variety of sources, such as carry-on, smartphones, and in-vehicle camera systems.

2.Aviation & Transportation: Facial recognition has been widely used in the aviation industry to enable fast and accurate identity verification at every stage of a passenger's journey, including check-in, baggage drop-off, security screening, retail transactions, and the Ascend Horn queue.

3.Access and authentication: Face-brushing technology offers the possibility of fast, contactless access and authentication.

5.Cost reduction: Face payment reduces labor costs and time costs, and now one cashier can manage three self-service cash register devices.

In general, face brushing technology provides a lot of convenience and is constantly developing new application scenarios, bringing many possibilities to our daily life and business activities.

Following the mini program, face payment once again stirred the Internet, as the cornerstone of smart retail, how big is the dividend behind the rapidly popular face payment? How do service providers make money? Tiandiantong will answer for you one by one:

How big is the bonus paid by face swiping?

1. Giant support and future trends.

From cash to mobile phones, mobile payment has continued the evolution direction of convenience, and face brushing from security to convenience is better than scanning code, the progress of science and technology, coupled with the central bank's gradual restrictions on transactions, technically speaking, the popularity of face payment is the general trend.

3. The cornerstone of new retail.

Face brushing is not only an upgrade of payment methods, it is also the center and entrance of smart retail - through access to the cash register system, merchants can use face payment equipment to build a full set of solutions from membership management to online marketing, backed by the world's largest single market, riding the tide of new retail, face payment will bring trillions of dividends.

From cash to mobile phones, mobile payment has continued the evolution direction of convenience, and face brushing from security to convenience is better than scanning code, the progress of science and technology, coupled with the central bank's gradual restrictions on transactions, technically speaking, the popularity of face payment is the general trend.

The cornerstone of new retailFace brushing is not only an upgrade of payment methods, but also the center and entrance of smart retail - by accessing the cash register system, merchants can use face payment equipment to build a full set of solutions from membership management to online marketing, backed by the world's largest single market, riding the tide of new retail, face payment will bring trillions of dividends.

According to statistics from a big data platform, as of 2019, the penetration rate of mobile payment in China has reached 90%, and the penetration rate in first-tier cities has reached 97%, and people have formed a habit of changing the payment method of China's Internet.

But with the advancement of technology, all kinds of problems can be solved. From the previous examples, we can see that in the area of adaptation, the progress of artificial intelligence is very fast. In Beijing, unmanned convenience stores and unmanned supermarkets have appeared one after another.

Artificial intelligence can collect various information through the camera in the store, such as who comes in, what the goods are purchased, etc., and the time required from entering the store to picking up the goods and then swiping the face to check out only takes more than ten seconds.

Intentional plus! But I don't know which brand is good.

You can make money by paying with your face! This is what many people didn't expect, and it can really make money, how does everyone make money by paying with their faces through "cloud acquiring" at 498 Technology Expressway.

1. Merchant business flow: Consumers who pay by brushing their faces, merchants do not need handling fees, and the service provider rebates 1,000 two, that is, merchants use face payment equipment to collect money, and merchants can return 10,000 yuan and 20 yuan. Merchants don't need handling fees, are merchants willing to do it?

The answer is yes, yes! The turnover of ** business is 120 yuan, and the daily turnover of many merchants will exceed tens of thousands.

2. Hardware equipment: Merchants need hardware equipment, and this equipment is provided by the merchant, and the merchant can take the equipment below the market from the merchant, and the profit of this price difference is also very good, and many merchants want more than a face payment device, do you see the prospect?

3. Post-payment advertising: The independent face recognition system comes with an advertising recommendation function, and this advertising recommendation can be placed according to the requirements of the partner, find a brand that wants to place an advertisement, negotiate well, and then show him an advertisement in the cash register, you can talk about it yourself, or you can talk about several brands at a time.

4. Post-payment finance: this is another bright spot, is there wood? The specific operation is to provide financial loans after the cashier payment, or push loan services on the scan code page, and this loan is also a profit margin that can be obtained by the first business.

1.Advantages, face brushing technology can quickly complete the payment within a few seconds, more convenient and fast in payment, greatly saving the time of queuing for payment, no need to carry any identification device, only need a mobile phone to identify;

2.Disadvantages, the current accuracy of face recognition technology is not 100%, and recognition errors are prone to occur for faces with high similarity, and the face recognition system may be confused during recognition, which will lead to certain risks in payment.