Toyota or Volkswagen, who will be the winner of China s new energy policy?

Personally, I think that the winner of Volkswagen Wyeth's new energy policy is because Chinese mainland is exclusionary to Japanese companies.

Toyota and Volkswagen will be the winners of China's new energy policy.

Toyota is promoting alliances with Chinese battery companies, and considers the Chinese market to be as important as the U.S. market.

The Nihon Keizai Shimbun reported that Toyota is promoting cooperation with Chinese battery companies, and regards the Chinese market as an equally important market as the United States. If hybrid vehicles (HVs) are subject to preferential treatment for new energy vehicle (NEV) credits, which require companies to manufacture a certain percentage of new energy vehicles, the likelihood that other Chinese companies will increase their production of hybrid vehicles will also increase.

According to the new energy vehicle credit policy, in order to expand the sales of gasoline vehicles, it is necessary to manufacture new energy vehicles such as pure electric vehicles (EVs), which poses a burden on automobile companies. Hybrid vehicles, which cost less than BEVs and are expected to have less manufacturing quotas than gasoline vehicles, will become more attractive.

By 2020, Toyota plans to increase the ratio of hybrid vehicles in China, which is currently just over 10%, to more than 30%. In response to the new regulations on new energy vehicles, the company launched its own brand of pure electric vehicles in 2020 and gradually expanded its product lineup, but the strategy of hybrid vehicles as the core has not changed.

In addition, Toyota is accelerating its cooperation with Chinese companies in the field of fuel cell vehicles (FCVs), which are expected to receive preferential policies. In April, Toyota announced that it would disclose its hybrid vehicle patents free of charge, and plans to increase sales of hybrid vehicle systems. Business opportunities are expected to expand in the provision of technologies related to hybrid vehicles.

On the other hand, Volkswagen (VW), which is currently promoting its eco-car strategy with pure electric vehicles as its core, may be forced to adjust its strategy.

Volkswagen is advancing its plan to launch more than 30 new energy vehicles in China by 2020 and local production of 40 models by 2025. The premise is that by 2025, the market size of pure electric passenger vehicles in China will reach more than 4.8 million units per year**. Volkswagen just announced on the 2nd of this month that it will increase the proportion of pure electric vehicles in China's new car sales to 50% by 2035.

However, it would be another matter if the policy change leads to the slower than expected adoption of BEVs, and the construction of charging infrastructure and the slow progress of cost reductions such as batteries and motors. Plans to launch a BEV offensive with two wheels in markets such as Europe and China, where Volkswagen has the largest market share, risk falling through the cracks.

Volkswagen CEO Herbert Diess said in March that "the time to discuss diversity in technology is over." There is no reasonable alternative to focusing on the development of pure electric vehicles in response to climate change."

Volkswagen has previously positioned hybrid vehicles as a transitional technology, and has postponed the development of fuel cell vehicles as a technology after 2030.

It's hard to say, they all have their own advantages, and this depends on their later strategy.

Volkswagen, Volkswagen's interior design and design language should be the most textured and not exaggerated in the same price range. This is also the kind of rustic feeling that Chinese people like the most, low-key and powerful.

I think they're all winners, because they've all taken advantage of the trend.

Volkswagen should be the winner, after all, it is a local brand.

I think it should be Volkswagen, after all, its market is a little bigger.

Toyota, it's synonymous with quality.

Each has its own advantages, but the masses should be more popular.

With the increasing pace of new energy globalization, in addition to the Chinese market, Europe may become the second main market. A few days ago, the author learned from relevant overseas research agencies that the number of electrified models (including hybrids) sold in all regions of Europe in October surged by 153 compared with the same period in 2019, among which Volkswagen's pure electric vehicles and Toyota's hybrid vehicles performed particularly well.

<> specific figures, Volkswagen's models sold 10,475 units in a month, which is currently the largest pure electric vehicle sold in the European market in October. However, it is worth noting that such data is also based on the fact that the partial delivery time of Tesla's Model 3, which was originally the top of the list, was postponed from October to November. The second model was Renault's ZOE with 9,778 units sold, and the third largest model was Hyundai's Kona electric model with 5,261 units.

<> in terms of hybrid models, Toyota's products are outstanding, of which Yaris (domestic name: Yaris) sales of 13,338 units, Corolla hybrid models of 9,728 units, plug-in hybrid models, Mercedes-Benz brand A250E occupies the top spot with 4,209 units.

In addition to the above data, which shows that Europe's new energy products are rising in an all-round way, it can also be seen from another side that the further decline of traditional power models. Diesel models have always had a high sales volume in the European market, and in October this year, according to the data released information, the number of registrations of electric vehicles (including hybrid models) has exceeded that of diesel models for two consecutive years, and the proportion of overall sales has dropped to the total number of diesel vehicles.

Judging from the current data, the new energy market in Europe is sprung up, especially after Volkswagen and Toyota have joined the new energy war, the market has further changed. On the other hand, the domestic market, it seems that there are such signs, especially after Volkswagen, Toyota, Nissan, and Honda have released their electrification strategies in China, for Chinese car brands that once fantasized about overtaking through new energy vehicles, it can be said that it is a wake-up call.