Children s amusement park innovation, we must consider from these

The atmosphere is relatively old-fashioned. Some indoor leisure and entertainment projects that have been in operation for a long time usually have an aging, stale, and bleak atmosphere.

Grasp the market trend and clarify the product direction to the research market demand as the starting point, after extensive inquiry and statistical analysis of the cost of amusement projects within a certain area, and obtain results and rules, summarize the characteristics of market demand, and clarify the most popular amusement projects in the market, which constitutes the first step of innovation and provides the most powerful guidance for innovation.

For children's amusement park projects with short life cycles, the screening of hardware equipment is relatively fast, which requires continuous updating of equipment; The renewal of equipment is not only to replace the old with the new, but also to continuously introduce new cultural and entertainment equipment. However, updating hardware equipment requires increased investment, so this innovation needs to be based on scientific analysis and speculation of new equipment.

In the amusement industry, especially in the innovation of experiential projects, the innovation of the combination method is a method with lower cost and easier to complete. It not only contains the internal combination between different amusement projects, but also includes the combination of water amusement projects and land amusement projects, and forms a new leisure and entertainment experience product through combination, but this combination not only requires novelty, uniqueness and comfort, but also has reasonable functions and proper distribution of functional areas.

First, small profits.

Although the small profit model failed to achieve its profit expectations, but for China's current economic level and consumption patterns, consumers still have a strong **sensitivity, on the basis of ensuring quality and service, appropriately reducing the ticket ** may help to improve the overall income, which is a 100*1 and 80*2 choice.

Second, cost control.

In addition to fixed investment, the cost of children's theme parks is mainly concentrated in rent and labor costs, and it is also of great significance to the survival and development of enterprises to control costs in these two aspects under possible conditions.

3. Quality improvement.

In a situation where there is no shortage of quantity in the children's theme park market, improving quality is a possible way to stand out from the competition. High-quality children's theme parks are not only more attractive to consumers, but also more attractive to shopping malls, and the quality improvement in terms of equipment and services can not only increase the flow of customers, but also enhance their competitiveness in negotiations with Party A.

Fourth, the characteristics of shaping.

Judging from the current market feedback, the performance of children's theme parks with characteristics and stories is better than that of children's theme parks that are simply made up of equipment. At present, there are children's theme parks with different characteristics such as Japanese and Korean animation themes, ice and snow themes, forest ecology themes, marine themes, and environmental protection themes on the market, and some good children's theme parks have even become tourist destinations in the city.

Fifth, the profit model is diversified.

There is no doubt that what children's theme parks that currently have tickets as their main income** need to diversify their profit models. The in-game currency consumption model is a useful one.

Sixth, win-win with partners.

There is a famous saying in the field of commercial real estate: the condition for success is the location, and the second condition is also the location. Although shopping malls need good children's theme parks to attract customers, in fact, children's theme parks can only attract customers in good shopping centers.

It is necessary to consider the aesthetics of the public and add some electronic products according to the development of the times.

The innovations are as follows:

1. In view of the high repetition of venues, professional children's parks conduct in-depth market research to create a playground that meets the needs of consumers"American Van"and take the route of differentiation. From the design of the venue to the setting of the experience process, everything is highlighted"American Van", giving alike"You can travel to the United States without going abroad"The experience of feelings.

2. Professional children's playgrounds pay attention to the excavation of core values, achieve the ultimate experience, and encourage children to grow independently. In the aspect of experiential courses, linkage innovation is carried out, emphasizing the fun of experiential and the"Independence"ideas. Set up a theme experience area, launch different theme activities according to different seasons, and follow the principle of reflecting the American style in the planning of activities.

3. In order to enhance the interest of the experience, a variety of self-service experience forms such as free self-service experience, coin-operated independent experience, and parent-child self-service experience are added. At the same time, parent-child activity projects, commercial experience stores, etc., have been set up to allow parents to participate in the activity links, and the supporting businesses of parent-child and parent have been increased"All in one place"More needs of children and parents are addressed.

There are now several types of indoor children's playgrounds:

One: A simple indoor naughty castle.

Two: Naughty Castle + Handmade.

Three: Naughty Castle + Handmade + Electronic Amusement Machine.

Four: Naughty Castle + Handicraft + Electronic Amusement Machine + Toys.

In the future, children's paradise must be a fully ecological indoor children's paradise, and in the future, such as children's water education, children's baking, etc., will be attached to it.

First, from the perspective of industry prospects, there is no doubt that the prospects of the entire amusement park industry are thriving and bright. The amusement park industry has not been developing in our country for a long time, and now is the time for vigorous development. With the rapid development and transformation of the economy in recent years, people's demand for entertainment consumption is increasing, and leisure and entertainment places such as playgrounds have sprung up all over the country.

However, due to the rapid growth of demand and the lag in the early stage of market development, China's amusement park industry is still in short supply, and there are still large blank markets waiting for investors to enter.

Second, from the perspective of policy prospects, there are many favorable policies for the amusement park industry. The country has fully liberalized the two-child policy, and the policy of encouraging childbirth has begun to be discussed at this year's two sessions. It can be seen that the future policy direction of the country will definitely promote population growth, the number of children will continue to increase, and the child market will continue to expand.

However, the shift in the country's fertility policy is good news for the playground industry. On the other hand, as the country's economic development has entered a new stage, the state has vigorously encouraged and supported industrial transformation, and the amusement park industry, which belongs to the tertiary industry, has enjoyed the state's encouraging policies.

Third, from the perspective of the specific investment environment, the target customers of playgrounds are mainly children, so most of the playgrounds are selected in places with more children. For example, large shopping malls, supermarkets, kindergartens, schools, communities and other places, or maternal and child products** and other related industry gathering places. Then, according to the age group of the local target customers, the number of target customers, the level of economic consumption, the market scene, whether there are competitors, the operation of the opponent, etc., the investment plan is made, and the size of the site and which one to buy.

Choose a good site, the investment prospects of playgrounds are very good.

Playground management system.

Kid's Paradise cash register software.

New type of amusement equipment.

1.Mini Corsair 2Mini Flying Chair 3

Mini Shuttle 4Joy Spray Buggy 5Small pendulum 6

Guild Wars Shark Island 7Internet celebrity bridge 8Internet celebrity trampoline 9

Self-controlled aircraft 10Deluxe Carousel 11Bumper Cars 12

Crescent drifting.