How to market small and medium sized restaurants

My Struggle (and Entrepreneurship Diary) contains:

1。It's important to redefine your product positioning.

2。Rethink the way you operate, whether you want to rely on a brick-and-mortar operation or build a complete food delivery system, and your entity seems to be a problem at the moment.

There are pros and cons to owning an entity and abandoning an entity, having an entity can allow to support the implementation of some marketing means, and after abandoning the entity, it will be completely supported by publicity and some marketing methods, and at this time it depends more on your ability.

3。Personally, I think we can focus on the white-collar market and the Internet café market. At the beginning, you can focus on the Internet café market, and then the white-collar market, you can post takeaway notices at the nearby community guards or billboards, and sign a meal with the Internet café**.

As for how the benefits are distributed, that's what you should do.

Finally, there is the student market, because this market has both good and bad things. There is spending power, but it is also picky and unstable, and there is no loyal consumer psychology. It's hard to cultivate this just personally.

4。Finally, there's the way you produce, it seems that your productivity is not very high. But in fact, people are the most active factor in productivity, and I hope you can understand it.

Finally, I wish you success. Believe that success is the last moment before almost collapsing! Hehe.

I run my own company to do business, and in my opinion, there are many things that have a general rule, business is circulation, and industry is production and circulation.

Hehe: Actually, a lot of them are separated after these refinements.

You're actually an industry.

I believe that I will be fine, you have worked very hard, because you are stuck in financial problems and you have not done much, but a good way of operating can make you up!

There are still tens of thousands of words in the back, so study them carefully!

Connecting with nearby companies for food delivery and takeaway is a great way to do this.

1.Clarify the core competitiveness and competitiveness. Assuming that the disadvantage of location cannot be compensated, then the menu and service may be the key to keeping customers curious and loyal. American restaurants are different, adding weight to the competition and winning.

Skip out the service, humanistic care is very necessary.

2.Advertising.

Make full use of the advantages of resources to publicize, since it is close to the school, you might as well provide a sponsorship for student activities or engage in a free tasting or some selective entertainment activities with high participation with student clubs, and spend the least amount of money to promote yourself, why not?

Regional advertising. Use Weibo promotion, various forms of advertising placement, distribution of posters and other advertising methods to increase the restaurant's best rate in the audience and improve its popularity.

3.Improvement of the wayfinding system. A complete wayfinding system will provide convenience for target consumers to better locate the restaurant. Of course, if there is a guide service in the early stage of the restaurant's operation, it will improve the consumption experience of those who spend hall fees.

The attractive slogan of the hotel is generally designed according to the category of your hotel and the signature dish or store sign, to have a professional copywriting design, you can initiate a follow-up to write your basic situation, I will help you do a basic design.

Attracting customers is simply marketing. There are several steps in marketing, and here are some of them for you:

Let's break down a few marketing steps based on the desired effect:

First: How to let customers into the store first?

We can use strong visual displays (opening celebrations, flower baskets at the door, firecrackers, large posters, lighting effects, etc.) to let customers see us first, and then we attract customers to the store through small gifts, voucher distribution, puppet interaction, etc. In this way, we achieve the first goal we wanted to achieve.

Second: How to get customers to make a purchase?

We can promote the purchase of customers entering the store through dish display, discounts, voucher issuance, first-class dish gifts, etc., and achieve consumers' willingness to buy Xiangduan. The premise of this must be that we have enough confidence in our products. Know that the quality of our products is reliable.

Third: How to get customers to come back?

The theory of catering tells us that the cost of maintaining an old customer is far lower than the cost of attracting a new customer, so we must introduce certain marketing methods so that customers can come again next time, we can issue coupons, buy vouchers next time, including membership card marketing, and other means to effectively pull customer stickiness, so that customers can form a second purchase independently. Of course, this is based on the stability of its own products and the premise of a good service system.

Then I would like to introduce you to the actual design of the decoration style of the catering industry.

In fact, the decoration of catering is based on your store signboard and the category you want to operate to do the decoration style design.

For example, if you want to make a traditional cuisine, you may want to decorate it in a style that is closer to the ancient style.

If you want to make a traditional hot pot, you may want to be close to the palace style, and if you want to make a current hot pot, you may have to be close to the modern style.

This category is different, the signboard culture is different, and the decoration style is naturally different, and you can't call a modern urban name to decorate an ancient palace-style store, which will seem out of tune.

There is also a design layout of the front end and the back end according to the category, how big the kitchen needs to be, what equipment is needed, the placement is more reasonable, and the exhaust meets the settings and other factors, which are very important.

It is recommended that you find a relatively professional company to do relevant business docking.

The cake of catering will get bigger and bigger in the future, but due to the influence of the general environment, customers' consumption will become more and more budget-conscious. In the face of the new situation, how to open a restaurant in the next few years to make money? What makes a good shopkeeper? This section provides an explanation.