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Hungry. Instant delivery and catering ** chain and other businesses.
With the mission of "everything 30min", Ele.me is committed to building a local life service platform with technology, promoting the digitalization process of China's catering industry, and cultivating takeaway as the third regular dining method for Chinese after cooking and dine-in.
On October 12, 2018, Alibaba Group.
Announced the official establishment of a local life service company, Ele.me and Koubei Huishi merged to form a leading local life service platform in China. Wang Lei, Partner of Alibaba Group.
Nickname Kunyang) will serve as the president of Alibaba's local life service company and the CEO of Ele.me.
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Ele.me is a local lifestyle platform founded in 2008. As a company, it was founded in April 2009 by Zhang Xuhao, Kang Jia and others in Shanghai, and is affiliated to Shanghai Lazas Information Technology Co., Ltd. ”
The company originated from the Minhang Campus of Shanghai Jiao Tong University. As of October 2014, the company's business covers nearly 200 cities across the country, with a total of 180,000 franchised restaurants, an average daily order of more than 1 million orders, and a team size of more than 2,000 people.
On August 24, 2017, Ele.me officially announced the acquisition of takeaways. On September 15, 2017, Lazas Group, the parent company of Ele.me, sent an internal email announcing the first round of structural adjustment notices after the merger of Ele.me and Takeaway on August 24. As the new CEO of takeaway, Wei Hai is responsible for the takeaway business and the implementation of the dual-brand strategy.
On the afternoon of February 26, 2018, it was reported that within three months, Alibaba would acquire all the shares of Ele.me for $9.5 billion (per dollar) in cash. **Alibaba and Ele.me were interviewed for this, but neither side commented. However, on the evening of the 27th, the U.S. stock market pre-market Alibaba stock price**.
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Ele.me was founded in 2008, and the company was founded in April 2009 by Zhang Xuhao, Kang Jia and others in Shanghai.
Introduction: Zhang Xuhao is a master's student who graduated from Shanghai Jiao Tong University. In April 2009, while studying, he and his classmates founded the Ele.me online restaurant.
"Eleme" mainly makes profits through the annual service fee, transaction volume commission, and bidding ranking fee of the back-end management system and the front desk **page of the franchised restaurant. In August 2015, Ele.me received 100 million US dollars in financing. Later, it was rumored that Alibaba and Ele.me had signed an investment framework agreement on December 17 to invest $100 million in Ele.me.
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With smartphones, there has been a leap forward.
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Ele.me is owned by Hangzhou Alibaba Venture Capital Management. Alibaba Group, Ant Financial and Ele.me jointly announced that Alibaba has signed an acquisition agreement to complete a wholly-owned acquisition of Ele.me with Ant Financial for US$9.5 billion. Daniel Zhang, CEO of Alibaba Group, announced that Zhang Xuhao, founder and CEO of Ele.me, will become chairman of the board and serve as Daniel Zhang's special assistant for new retail strategy, responsible for strategic decision support. Wang Lei, vice president of Alibaba Group, will become the CEO of Ele.me.
Ele.me features:1.Quickly search for nearby takeaways, and make a direct reservation without making a **.
2.We will use it to notify you of the status of the delivery as soon as possible.
3.See everyone's reviews of your favorite takeaway food **.
4.Bookmark your favorite restaurants and cuisines for easy ordering.
5.A variety of free drink discount activities, discounts are continuous.
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"Eleme" ** is officially launched.
Launched an integrated solution for restaurant operations.
The average daily order exceeded 1,000.
**The version is online, and the performance has been improved in all aspects.
Launched an overtime compensation system to establish a new industry standard.
The company expanded and moved to a new location.
The mobile web ordering platform was launched.
The annual transaction volume exceeded 20 million.
Beijing branch and Hangzhou branch were established.
The average daily transaction volume exceeded 10,000 orders, making it the largest food order in China**.
Guangzhou branch and Tianjin branch were established, with a team size of more than 100 people.
The iOS version of the app is online.
version of the app was launched.
The trading volume of the day exceeded 3 million, and the team size reached 200 people.
Suzhou Branch, Harbin Branch and Fuzhou Branch were established.
Shenzhen Branch, Nanjing Branch, Changchun Branch, Xiamen Branch were established.
Completed a $25 million Series C financing led by Sequoia Capital, followed by Series A investors GSR Ventures and Series B investors Matrix Partners.
Ele.me received an investment of $80 million from Dianping and became its in-depth strategic partner.
The company has more than 2,000 employees, and its food ordering service has covered nearly 200 cities across the country, with 10 million users, nearly 180,000 franchised restaurants, and an average daily order of more than 1 million.
Ele.me has completed the E round of financing, and has received a joint investment of 100 million US dollars from CITIC Industry**, Tengdan, JD.com, Volkswagen Dianping, and Sequoia Capital.
At present, the daily transaction volume reached 4 million yuan, covering 8 cities across the country, and is expected to cover large and medium-sized cities with active China by the end of 2015, and at the end of November, open up the Ele.me takeaway platform merchants.
Ele.me received a $90 million capital increase from Hualian shares.
Ele.me received 100 million US dollars in financing, setting a record for the global food delivery industry.
Ele.me's self-operated delivery team has more than 6,000 people, with a standard human efficiency of 35 orders per person per day, and more than 500,000 hummingbird teams and crowdsourcing delivery workers, covering more than 300 cities across the country.
In the future, the two parties will work together to build a "2+4" intra-city distribution network of two-wheeled electric vehicles and four-wheeled vehicles.
On December 17, 2015, Ele.me and Alibaba signed an investment framework agreement, Alibaba invested in Ele.me US$100 million, and after the investment, Ele.me was valued at more than US$4.5 billion and continued to operate independently.
After this round of investment, Ali took a stake in Ele.me and became the largest shareholder.
On April 13, 2016, Ele.me officially reached a strategic cooperation agreement with Alibaba and Ant Financial, and received an investment of 100 million US dollars.
Among them, Alibaba invested 900 million US dollars, and Ant Financial invested 100 million US dollars.
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Hungry. Market capitalization $9.5 billion.
After several years of painstaking development, Jiaotong University's main ordering platform has been covered by Ele.me. So Zhang Xuhao.
and others also made a lot of money. Later, the takeaway market gradually developed, and more and more people found the takeaway market to be a blue ocean market.
In April 2018, Zhang Xuhao unexpectedly sold Ele.me. And Jack Ma, the founder of Chinese e-commerce.
but bought the company for $9.5 billion (66.8 billion). Who knows what the reason behind this is? With the continuous development of food delivery platforms, the market competition is becoming more and more fierce.
Since receiving GSR Venture Capital in 2011, the company has been raising funds.
Ali alone invested $100 million. The pace of financing has not kept up with the speed of burning money, and it is still in the burning period. Ele.me has now accepted eight rounds of ease, each more than one time, with the current market value of $10 billion, any financial investor will think twice, which means that there are not many people who can really invest money at present.
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Generally speaking, these four types of operations are roughly the sameProfit model
Rake, which is part of the profit.
2. Advanced functions of membership (such as receiving and delivering meals, living radius, and rice is steel): Advanced functions of members: We always encounter various problems in the process of ordering and delivering meals: tableware charges, meal delivery charges, and slow food delivery speed, which directly leads to our user experience.
In the bad case, the takeaway service provider will withdraw from the membership function, and the relative amount paid in a month will enjoy: free tableware, free delivery, priority delivery and other privileges.
3. Traffic with advertising: Traffic with advertising: Eleme.
In addition to the ordering merchant page, there is also an interface for exchanging points obtained after ordering for relative gifts, and when purchasing and redeeming, they will jump to another interface or web page, and the interface mostly shows the provider of the product and the address of the purchase, including the homepage carousel and column ads are acceptable for advertising, and the APP traffic will be a lot every day to charge the advertising fee of the advertiser through the click on these traffic.
4. The cost of cooperation between the delivery team and the store: The cost of cooperation between the delivery team and the store: Most of the merchants do not have too much manpower to deliver takeaway orders.
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