A comprehensive analysis of advertising 10, from which aspects to analyze advertising

An advertising copy is like an "emotional translator", which expresses the brand's concept in a way that the audience can understand and resonate, so that the brand and the audience can generate emotions and emotional dialogues through their own content. So in what ways do you analyze advertising?

1. Advertising creativity - whether it can attract potential consumption.

2. Aesthetics of the work - whether it meets the requirements of social culture and morality.

3. Evaluation of the impact of the work - how many advertising audiences can be influenced by the work to generate purchase behavior.

After the advertisement is released, the advertising effect is judged from the increase or decrease in product sales, but directly from the advertising work itself after it is released to the recipient, and the magnitude of the various psychological effects caused by it is used as the criterion for judging the advertising effect.

The analysis of a print advertising work should be analyzed from three aspects: color, layout of layout content and prominence of the theme

1. Color: the combination of cold and warm tones, whether it matches with the promotional content, is a design sense problem in terms of color.

3. The prominence of the theme. The theme of the design needs to be emphasized.

It is mainly analyzed from the following aspects:

First, the competitive intelligence analysis of new products and the agile testing of slag products all require data analysis, and the later product iteration optimization still needs data analysis to collect data such as user behavior, habits, and evaluation;

Second, data analysis is required for user traffic, customer relations, and cleaning of Guanzhou Liang;

Third, data analysis is required for the company's data formulation and standard construction, data integration of various departments, and data management;

Fourth, data intelligence and data**.

From the above four aspects, business analysis ability and business knowledge ability are particularly important, this time is to test the analyst's business understanding ability and ability to solve practical problems for enterprises through data. For example, the analyst's analytical process, analytical thinking, analytical skills, and demonstrated persuasion. You can consider entering a professional company in this area, or if you are lucky enough to meet an experienced teacher to take you for a while, like I was lucky enough to meet a teacher to take me when I entered Cassia Ming, and I made rapid progress, so now I am basically very proficient in this set.

You can start with some factors related to ad performance. Advertising effect = advertising volume Breadth of target customer group Amount of advertising content Length of issue Newspaper influence Size of page Timing of advertising. Volume:

The amount of fingerprints also involves whether the overall delivery is in place and whether the target customer group is accurate. There is no doubt that the printing volume is large, the distribution is in place, and the target customer group is accurate, and the advertising effect must be good. Of course, whether consumers enter the supermarket or whether they buy is another matter, that is, the newspaper is read, but Lingsen may not be in contact with the advertiser or further the consumption behavior of the commercial spring model industry.

The greater the volume, the better, and it is not infinitely large, our volume is directly related to the investment cost and the advertising price, whether the price is high whether most customers can afford it, whether our investment budget is reasonable, these are all issues for advertisers to consider, my point of view is that the amount should be moderate, especially in the early stage. Breadth of target customer group: This refers to the breadth of the consumer base of the advertised product.

In recent years, China's advertising has not only greatly increased in quantity, but also the form of advertising has become more and more comprehensive, and new technical means have been continuously adopted, and great progress has been made in the comprehensive service level such as expression, design techniques, exquisite production, and implementation planning. At present, China not only has television, radio, newspapers, magazines and other forms of advertising, but also news advertising, store advertising, traffic advertising, etc. have also been re-activated, literary and artistic advertising, mail advertising, gift advertising, commercial exhibitions, and expositions have also begun to appear on the advertising stage on a large scale, and network advertising has become a new development area of China's advertising industry at a rapid development speed. In addition, outdoor advertising such as street sign advertising, neon advertising, and point-of-sale advertising are also popular in large cities.

Various directories, catalogues and brochures also complement the advertising campaign. China's advertising activities have penetrated into all corners of urban and rural areas and thousands of households. It can be seen that advertising is ubiquitous in modern society, and at the same time, it is also a communication method that builds a communication platform between manufacturers, sales channels, and consumers as the receiving end.

Only advertisements that consumers truly accept and recognize can truly play their role as information media and better promote consumers' purchase behavior. Judging from the development of the advertising industry itself, such a development trend is generally emerging in the world's advertising industry. 1.

The penetration of electronic information into the advertising industry is extremely remarkable. It can be said that the general embodiment of this development trend is the general promotion of the overall planning technique of advertising campaigns. 2.

Due to the diversification of communication media, the form of advertising is constantly innovating, and the influence of advertising is expanding day by day. 3.Modern advertising, more than ever, is focusing on the measurement of the effectiveness of advertising and the feedback of information, and has made survey activities an industry behavior.

4.Advertising campaigns are globalized and globalized. There is no doubt that China's advertising industry is now in the stage of industry adjustment, and the industry spontaneously adjusts the allocation of resources through the market, breaking the situation of administrative intervention in the allocation of resources in China's traditional advertising industry.

The diversification of marketing methods is broken down by other marketing methods. In other words, the traditional advertising market is being broken down by other marketing methods. So now the advertising industry and marketing are more closely integrated.

At the same time, the advertising industry has been affected to a certain extent by macroeconomic control policies, including cracking down on illegal advertising. Finally, the intensification of competition within the advertising industry has led to the continuous adjustment of the industry.

According to the data of the "2014-2018 China Outdoor Advertising Industry Market Prospect and Investment Strategic Planning Analysis Report" released by the Prospective Industry Research Institute, China's outdoor advertising market has shown rapid growth in recent years. In 2010, the total amount of outdoor advertising reached 45.2 billion yuan, a year-on-year increase. In 2011, the amount of outdoor advertising continued to grow, reaching 51.5 billion yuan, and the growth rate slowed down from the previous year.

In 2012, the amount of outdoor advertising increased by 10-15% compared with 2011, and the amount of outdoor advertising in China in 2012 was 56.6 billion yuan.

The outdoor advertising industry has a low entry threshold, many enterprises participating in the competition in the advertising market but most of them are small, and the low-end market in the industry is fiercely competitive, basically in a state of complete competition. In 2009, China's outdoor advertising business units were 10,000 households, and by 2010, outdoor advertising business units increased to 10,000 households, with a growth rate of nearly 10%, which shows that more and more enterprises have joined the outdoor advertising industry. In 2010, the turnover of more than 70,000 outdoor advertising business units was 100 million yuan, and the average business turnover of each outdoor advertising business unit was only 360,000 yuan, which shows that the industry competition is extremely fierce.