How to write a promotional advertorial, and whether there are examples of demonstrations

The creative information articles in Time Wealth have promotion advertorials Fan Wenha.

As a new type of network promotion, how can you use advertorial promotion to promote your own brand? The news and publicity are done well, which helps the sales of the company's products and brand expansion. It plays a very important role in the publicity of the enterprise, so news advertorial marketing is a very good form of marketing.

1. Target market positioning. The target market positioning must first be an accurate understanding of the target group, and the main body of the press release is the enterprise, which is planned by the enterprise from its own perspective; At the same time, it is necessary to grasp the hot spots in the market, which also paves the way for the writing of press releases and the promotion of news reports.

2. Deepen the impression of the product. Just one or two articles will form a very limited impression in the user's mind, and after a few days, the user may completely forget about the relevant information. The series of advertorials can hit the user's eyes and memories for too long, making users deeply impressed, and even lingering.

3. Advertorial and Information IntegrationIn the process of writing, we must first think about a theme core, and then think about how to narrate, so as not to let important information be drowned in the text. In the ** with many types and news, how to find your own position from it? To make an advertorial, is to achieve the combination of advertising information and advertorial, for enterprises, a text can do this is a successful advertorial, is a meaningful advertorial.

Fourth, in addition to doing enough preliminary work for news and publicity, enterprises must also have a good delivery strategy, so that the effect can be twice the result with half the effort. News publicity and promotion are mainly disseminated through the network platform, there are many kinds of communication channels for press releases, and news reports and publicity are best based on the news portal platform, with good coverage and wide communication effect, which can bring very ideal publicity effects to corporate publicity.

845480066, the promotion of advertorials on the Internet is mainly to do the quantity, I asked him to send it, and the front is to deduct Wei.

A good advertorial should first be full of knowledge, so that you can understand what you didn't know before after reading it.

The real advertorial does not appear in the brand name, but it guides the audience well, is very valuable, and has the ability to spread unlimitedly.

Top advertorial writing must follow a certain writing equation, and without this, advertorials are impossible.

Don't look at the advertorial, it's just a small article, it contains a lot of knowledge.

The knowledge involved in writing a good advertorial includes psychology, consumer science, advertising, etc.

The arguments expounded in the advertorial should be repeated repeatedly.

There's a fable that says if there's one person who says you're a stupid person, then you're going to be very angry with the other person, but soon someone says you're a stupid person, and then you start to wonder if there's something wrong with yourself, and when the tenth person says you're stupid, basically the spirit is on the verge of collapse.

Therefore, when we elaborate on the advantages of a product, don't think that an advertorial is over, a sensational hot news, its timeliness will generally not exceed half a month, and it will soon be replaced by other hot spots. Even the best advertorial is difficult to compete with the efficacy of ten ordinary advertorials, so in the writing of advertorials, if the selling point of the product is not repeated and repeated, it will not be firmly remembered by users.

Considering that it is difficult to win the favor of search engines with a simple title, the title should be kept within 20 words in the form of a discourse, and use simple and popular words so that users can read the content of the article at once.

Advertorials should have a certain tendency, to put it bluntly, the title of the advertorial should have words related to the interests of users, "only if needed, there is a sale", advertorials are not used to show off the literary style, so, no matter how disguised the advertorial must realize its commercial value, users want to understand things related to their own interests, rather than things that are in the wind and snow, so, the title of the advertorial must have some kind of interest tendency!

Advertorial promotion methods.

Know that Q&A is highly targeted and more cost-effective. For example, customers who need orthodontic treatment will generally submit relevant questions, and it is easy to become your customers, and other customers with similar problems will also find you. Hundreds of old accounts above level 4-5 are used in turn, and the effect is better.

Advertorial promotionAs the name suggests, as opposed to hard advertising, the marketing planner of the enterprise or the copywriter of the advertising agency is responsible for writing the "text advertisement". Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of the word "soft", which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly.

By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials". What it pursues is a kind of spring breeze and rain, moisturizing things silently. If hard advertising is Shaolin Kung Fu; Then, the advertorial is the most powerful marketing method of hiding needles in the cotton and overcoming rigidity with softness, both soft and hard, both internal and external.

Advertorials should have a certain level of knowledge, language control ability, and be close to the language of the times in progress. Judging from the survey of the promotion of soft text writers with a relatively high degree of concentration, many soft text writers are grassroots writers, and they basically have their own fixed occupations, and soft text writing is a hobby for them. The increase in grassroots writers also provides very wonderful content for advertorials, after all, this is a pluralistic society.

Advertorials not only require language control ability, but also require a certain amount of social experience.

Read more and write more, start from the content, be good at attracting users' attention, create a lofty atmosphere, and let users recognize your products and brands from the bottom of their hearts.

Does the advertorial promote this piece? I see a lot of people chatting about Jin Suitui, the person in charge over there is my friend, you can also refer to it.