How to do effective advertorial promotion?

The writing of advertorials for drainage and promotion is actually very simple, just saying that you have to position yourself well. Whether it is promotion or writing, it is indispensable to its own positioning, only with positioning, you can have a direction to write a good advertorial, and finally achieve the ultimate goal of drainage. This is all closely related, and the following Jin Sui Tui will teach you how to write a drainage promotion advertorial.

1. What is the positioning of advertorial writing?

In the early stage of writing an advertorial, we must learn to position, although positioning is a simple two words, but it is very difficult to do it well, so what do you need to position to write an article? Before you write on your own, you need to think about what kind of people this article is for. What is the approximate age group, and should I send it to ** after writing?

These are all things that need to be thought out in advance.

Only when the positioning is good, there will be a direction for writing advertorials at this time, just like saying that the customers who usually write advertorials here are basically brands or enterprises, so when we write articles, we will basically prefer to guide enterprises to do brand promotion.

2. Be familiar with your own products or services.

When we have done a good job of positioning ourselves and figured out all aspects, we need to familiarize ourselves with our products or services in the next step. Because only the things I do are very familiar to me, it becomes very simple to write an advertorial. Jin Suitui has also communicated with other people here, many people can't write advertorials, in fact, to put it bluntly, they have just entered the industry, and they don't know anything, how can you write an attractive advertorial at this time, you can't write it at all, it's like letting a person who can't cook cook, he may not know how to turn on the gas stove, this is the same reason.

3. Selection of release channels.

Some people may wonder what the publishing channel has to do with me writing advertorials, but in fact, this relationship is very big. Just like Weibo, the copywriting on Weibo is basically about 150 to 300 words. If you send two or three hundred words on the **, others will take a casual glance and go straight over.

It's not the same in different channels, since the release of the advertorial is different, do you have to think about it in advance when writing, if you write 1000 words or 2000 words, do you think it's appropriate to post this kind of advertorial? Definitely inappropriate.

Therefore, it is not difficult to write an advertorial for drainage and promotion, but you need to think about all aspects of things before writing. Only after thinking through these things and then starting to write by yourself, the effect of advertorial promotion will be greatly increased. Of course, if you really can't write it yourself, you can also contact Jin Suitui directly, tell us the corresponding requirements, and we will arrange someone to help you write.

This requires writing some marketing advertorials, grasping the requirements of consumers, giving solutions to the problem, and giving a reason for the user to link with you.

First, first understand what the product you are promoting, what characteristics it has, and what kind of people it is suitable for.

Second, what platform you want to promote. According to the target group of the product, what platform is active. Research what kind of articles users of the platform will like. In what columns.

Third, start writing advertorials and how to naturally embed the product in your article.

Fourth, start publishing on various platforms.

I'm going to talk about how to promote the original text, I think you can check this on the Internet, there are many, many model texts, you can learn from it, and you don't want you to copy it.

Advertorial promotion is a commonly used online marketing method, which allows readers to naturally accept product promotion information by creatively combining product and literary elements, so as to achieve the purpose of promoting products. However, how to write an effective advertorial that will capture the attention of your target customers and thus increase sales? Let's introduce some tips for writing advertorials to promote products.

First of all, it is necessary to highlight the characteristics and advantages of the product. When writing an advertorial to promote a product, it is necessary to highlight the characteristics and advantages of the product as the main line, so that readers can understand these characteristics and advantages. In addition, it is important to use contagious language to capture the reader's attention and thus arouse the reader's interest in buying the model.

Secondly, it is necessary to grasp the needs and pain points of the target customers. When writing an advertorial, it is necessary to take the needs and pain points of the target customers as the starting point, so that readers can feel that the product can meet their needs and solve their pain points. Only by making the target customers truly feel the value of the product can they be stimulated to buy.

Third, it is necessary to use vivid cases or stories to prove the effect of the product. When writing an advertorial, it is very effective to use specific cases or stories to prove the effect of the product. Through vivid cases or stories, readers can feel the effect of the product more intuitively, and increase trust and recognition of the product.

Fourth, pay attention to the design of titles and illustrations. When writing advertorials, the design of the title and illustrations is very important. Good headlines and illustrations can make it easier for readers to accept and understand the topic and content of the article, thereby increasing the reader's attention and reading rate.

Therefore, when writing advertorials, pay attention to the design of the title and illustrations to increase the attractiveness of the article.

Finally, pay attention to the choice of promotion methods. When writing advertorials, it is necessary to choose suitable promotion methods, such as WeChat***, forums, social ** and so on. Different promotion methods have different impacts on target customers, so it is necessary to choose the appropriate promotion method according to the characteristics and preferences of target customers to obtain better results.

In short, writing advertorials to promote products is a technical job. To write an effective advertorial, you need to focus on highlighting the features and advantages of the product, grasp the needs and pain points of the target customers, use vivid cases or stories to prove the effect of the product, pay attention to the design of the title and illustrations, and choose the appropriate promotion method. Only by combining the above skills can you write an advertorial that convinces and convinces the target customers to buy, so as to achieve the purpose of product promotion.

There are a few requirements and tips:

1) It can reduce the advertising cost of the enterprise.

For example, although the bidding is more accurate, there are many evil points, which increases the consumption of advertising costs, and the hard and wide advertising generally obtains better traffic, but the target user group is not accurate enough, and the cost of advertising is very high. The cost of a or series of advertorials is much lower than that of bidding or hard advertising, and a good advertorial will be helped by others for free, expanding the spread of the advertorial, and a good soft and poor spine will create many topics to guide others to discuss and resonate with others, so that users can take the initiative to accept the company's information.

2) It can assist SEO

If you publish the advertorial to a news source or a higher weight, you will have the opportunity to leave a link on it to point to the target, which can improve the rate of the article and the number of high-quality external links, and can guide the transmission of weight. If you embed relevant keywords in the article reasonably, you can increase the chance of being searched by others.

3) It can improve the brand awareness of building products.

Corporate brand, the need to use advertorials to improve visibility, is the need to carefully create a good advertorial of a strong build, a good advertorial can make readers unconsciously have a good impression, so that the majority of readers believe in the popularity of the product, the popularity has, the product brand effect is also reflected.

4) Increase the flow rate.

A high-quality good advertorial can bring amazing traffic to **, and the conversion rate of the traffic brought by the advertorial is often relatively high, which can indirectly increase the sales volume of ** products.

5) Advertorial promotion platform.

At present, there are many such advertorial platforms similar to those outside the city, and there are many advertorial resources in them, and there will always be suitable advertorial resources for promotion.

With the rise of mobile phone WeChat, it has quickly captured the mobile phone instant messaging consumer market, which has long won the hearts of the people, become a common social software for ordinary people, and also become a place for stores to strive for promotion. WeChat gathers young people in Yanda, as long as some people are there, there will be a sales market. How does advertorial marketing work?

Today, I will take the promotion of marketing as an example to introduce the relevant matters of WeChat article marketing and promotion to everyone in detail. Mobile WeChat has become a special tool for contemporary people to do without. With the rise of WeChat public platforms, many high-quality promotional advertorials have gradually spread in WeChat moments.

As an advertorial promoter, you must understand the secret of promotion, learn to use promotion, get total fan traffic, and make money. During the period of Internet economy, WeChat promotion is a kind of company or personal marketing method, which is an Internet marketing method that prevails with the popularity of mobile phone WeChat. After the customer registers on WeChat, he can apply for registration with the same "pot friend" next to him to produce a kind of vertical connection, order their own necessary information content, and the store will promote their own goods according to the information content that they must give to customers, and then complete the point-to-point marketing promotion.

The small role of promoting the application of WeChat to carry out the whole process of marketing and promotion, we must grasp the small role in it, and use the small role in it, so as to reasonably promote the marketing and promotion of WeChat and release products to more consumer groups. There is no doubt that it is not easy for operators to miss out on such an opportunity. Of these small roles, the three small roles that are reasonable include:

The three built-in functions of mobile phone WeChat "shake", "WeChat drifting bottle" and "people nearby" can make the actual effect of advertorial marketing more timely. The popularity of advertorials swept the WeChat circle of friends, and many netizens have long been lost in the world of promoting advertorials, and they have been admired by moisturizing things silently. Relativity is allegorical to the scene, and soft text is like a needle hidden in the cotton, hidden deeply, often making people subconsciously influenced, correctly guided, and admired.

In such a situation, writing a good promotion advertorial becomes a top priority. If it is not easy for the store to write an advertorial, it can be handed over to the technical professional advertorial writer staff to write the relevant product advertorial, and then the promotion of the advertorial will be able to impress the hearts of customers. Well, that's the end of today's sharing!

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