What is the future of brick and mortar stores?

Ordinary people can't say for sure about the future development trend of physical stores, and they have to be analyzed by the big bulls in the industry. However, it should be a piece of the pie from online sales. I heard that Youzan had an online press conference in mid-June, and of course a lot of dry goods content will also talk about the development of physical stores, I think this kind of industry interpretation is very in-depth, listen carefully, you can really learn a lot.

Online retail sales declinedAffected by the new crown pneumonia epidemic, the scale of the national online retail market in the first quarter of 2020 decreased slightly compared with the same period of the previous year, unlike the sharp year-on-year growth in the first quarter of 2019. According to data from the National Bureau of Statistics, in the first quarter of 2020, the country's online retail sales reached one trillion yuan, a year-on-year decline. However, the decline was narrower than that in January-February.

The B2C market has obvious advantagesAt the end of the first quarter of 2020, business big data monitoring of 3.5 million major online retail stores showed that as of the end of March, the resumption rate of online retail stores nationwide reached an increase of one percentage point from the end of February. Among them, the resumption of work of B2C enterprise stores is good, and the resumption rate of stores is reached.

Affected by the epidemic, the scale of network users has increased significantly. Online retail has become an important driving force for consumption growth. In the future, with the advent of the "cloud economy" era, driven by big data and artificial intelligence technology, the online retail industry will be diversified, and new formats and models such as social e-commerce, live broadcast e-commerce, and unmanned retail will emerge one after another, further unleashing consumption potential and promoting the development of online retail.

The fundamental reason why the physical industry can't do e-commerce is **, but the quality, after-sales, authenticity and so on of online shopping have been questioned. The jokes of the buyer's show and the seller's show are worth pondering. E-commerce can never replace the brick-and-mortar industry, and the fundamental thing is the service experience.

What is the effect of the upper body of the clothes? What about the quality? Do the shoes fit?

There is also the natural pleasure of shopping for women, which cannot be experienced by online shopping. What's more, the things that need to be urgently needed cannot be satisfied when shopping online.

Summary. In the future, the physical store will not die, but it needs to be developed in combination with some new situations in the new era, so that it can make its physical store survive and get better and long-term development.

In the future, the physical store will not die out, but it needs to be developed in combination with some new situations in the new era, so that it can make its physical store Zi Potato Shop survive, and get a better and more long-term development track, and I hope that everyone can continue to persist and learn.

In the current business environment, consumers' consumption behavior is no longer just to buy products, but to buy a regret jujube lifestyle, and physical stores are more to bring consumers a "spiritual + material" dual experience, and this kind of "visual experience + old key to spiritual satisfaction" is something that e-commerce can not give, which is precisely the core advantage of physical stores.

In the future, the only criterion for physical stores is consumers, that is, "people", and everything exists to please "people", so it must reflect respect and attention for people. The essence of business is transitioning from a "buyer-seller relationship" to a "service relationship", which is a very surprising change that heralds the recovery of the Sereung Rang Sports Store. Of course, this recovery is by no means the recovery of all physical stores, but the recovery of prepared businesses, the recovery of those merchants who can take the lead in creating explosive products and stores with Wang Wu in the era of homogenization of products and services, and the recovery of those businesses that are rooted in offline entities and deeply integrated online, which is the internal reason for the rise of new physical stores.

The best way to combine online and offline physical stores is the community model, which is to make increments on the original basis, start the community, and be afraid of no resources, but no ideas. The Master Bear service originates from the system, but it does not stop at the system. The main function of the Master Bear Community** system is to provide replicable and customized system tools for social new retail enterprises.

Relying on the WeChat applet, we know the business environment needs of Yuanchen enterprises, project parties, brand parties, and group parties, and are committed to solving the current pain points such as difficult community management, low efficiency, and low quality supply, and through the comprehensive support of professional system + leading business model + WeChat live distribution + high-quality ** chain + community operation + circle mutual assistance, we can quickly connect brands, group members, group leaders and other groups, create a one-stop social new retail ecosystem for the community, and jointly empower the community in an all-round way. At present, it has served 2000+ ** parties.

Summary. Hello, this is my little insight, a diverse brick-and-mortar store will never die. It will only transform into a business form that combines physical stores + networks.

The shift from "product thinking" to "user thinking". 3.Elevate the in-store customer experience.

Turn the user's needs into needs - put people first, empathize, go into life, and truly experience the feelings of others. The store will serve as a media channel. When shopping in physical stores, consumers are perceptual and can really feel it.

Brick-and-mortar stores have the potential to become the most influential media channel to spread the brand story and their own products. 珞

Hello, this is my little insight, a diverse brick-and-mortar store will never die. It will only transform into a business form that combines physical stores + networks. The shift from "product thinking" to "user thinking".

3.Elevate the in-store customer experience. Turn the user's needs into needs - put people first, empathize, go to life, and truly experience the feelings of others.

The store will serve as a media channel. When shopping in physical stores, consumers are perceptual and can really feel it. Brick-and-mortar stores have the potential to become the most influential media channel to spread the brand story and their own products.

So how to lay out the market, as a first-class businessman, how to give reasonable suggestions and sales plans to the merchants of the CS canal hand, how to change a mode of thinking.

This is very professional knowledge, first of all, it is useless to say a few words, to really integrate into the understanding, in order to give a reasonable and realistic advice and speculation. 珞珞

Haha, I believe you are a ghost, and I almost really believed this broken paid consultation.

I don't know how to unravel the sedan chair with you, if you just want an answer, just when I didn't say, I feel that you want to develop when you are stupid in the future, if you want to do a good job, if you don't have an in-depth understanding of yourself, it should be difficult to run well, so I said so.

I decide that in the next 5 years, physical stores will become more and more difficult to go, unless they join brands, or have their own unique selling points. New retail is a concept of things, and it will develop in this direction, which is such a trend.

Nowadays, the speed of the development of the Internet is getting faster and faster, and more and more people choose to go online, which makes it more and more difficult to do physical stores. But I think the future prospects of physical stores are bright, the network is not really omnipotent, and stores can still be popular if they do the following things:

Analyze the trend of the crowd.

Use the right tools, means.

The factor of guaranteeing yourself in-store is excellent.

Location. If these points can be handled, the future of the store will not be bad.