I want to join the catering category, but I don t know which one is good, so let s give an opinion

You can take a look at the Weiyuan Zhen Health Soup House, which is mainly based on health soup, ancestral secret recipes, and the Chinese medicinal materials in each case of health soup are green and natural, and the original cup is steamed and stewed, nutritious and healthy. With brand management, standardized operation and scientific management, Weiyuanzhen Health Soup House has an absolute competitive advantage in technology, products (nutrition, taste) and brand communication, which meets the strong demand of consumers in the market for nutrition and health, low carbon and green.

Sichuan Liao Pork Ribs is the largest lo-mei chain enterprise in Sichuan, with more than 400 franchise stores in the country, 30 years of brand, a very good enterprise, and has come to the forefront of the restaurant chain franchise industry. As long as it is an investment, there is a certain risk, and it is impossible to succeed 100%, but the success rate of Liao pork ribs is 90%, which is very good in the franchise industry. Liao Pork Ribs and Liao Kee Bangbang Chicken are two different brands and companies, and there is no name change, just like China Unicom and China Mobile, different enterprises.

The choice of joining the company is mainly based on the following points: 1. How many years has the company been in operation? If it has been in operation for a long time and there are no franchise stores in various places, it proves unreliable; Whether there is a market for the product, in your local area, whether there is a similar product or potential customers; The investment funds must have a goal and choose the industry you are familiar with; Does the franchise company have post-service technical support, first look at the contract and then pay; Whether the product has any characteristics, whether there is a market in the headquarters location, if there is no local market, you should be cautious.

The landlord can pay attention to the "Hengrui Lu Zhongxian" as a reference, their mode of operation is worth learning from many companies, because they are very successful in the local market, only to make a successful experience to promote to the whole country is responsible for themselves and responsible for customers.

Restaurants, if you choose to join, we have to make on-site inspections, don't join easily, and pay attention to potential problems.

Catering franchise is the preferred entrepreneurial project for many entrepreneurs, when we choose a catering franchise brand, we must choose a reliable catering project! The following points should be noted:

1. Brand awareness, whether it can make consumers' eyes shine;

2. The taste of the dishes must be unique, and now consumers choose not only to be able to eat saturated and eat well, but also to the characteristics of the dishes (such as tendon bone sauce bone rice, which is currently popular in the market);

3. Is there a solid support policy, from site selection, training, with stores, material packages, after-sales, dish updates and other complete support policies;

4. Marketing ideas, to help franchisees do a good job in the later marketing plan.

It is relatively simple to join a catering brand, which is nothing more than the following axes:

Brand determination: Choose a company with a good brand reputation, which can have a strong competitiveness in the market.

Qualification guarantee: the company operating the franchise chain business must obtain the "franchise qualification", the company without this qualification is basically a new company or a company without brilliant results, it is recommended not to consider it directly, and it is not guaranteed.

Product quality: F&B franchise companies should provide high-quality food and raw materials. You can try their products at the experience store or other franchisees to be sure.

Franchise fee: Understand the composition and payment method of the franchise fee, and confirm whether it is reasonable.

Learning and training: Franchisees should provide comprehensive training courses, from management to operations.

Support policy: Choose a company with a sound support policy in marketing, technology, logistics, etc.

Field research: Reach out to merchants who have already joined to find out if they have established a positive relationship with their experiences and perspectives.

Cost return: The cost return of the investment project should also be calculated first.

Business category: According to your target market and business ability, choose the business category that is suitable for you.

Other additions: 1. Now many companies are changing the concept of joining this business model, which is called "cooperation model". It is basically a game of changing the soup without changing the medicine, which is to reduce their own liability risks at the legal level.

Franchisees should pay special attention to this situation, negotiate carefully and determine all the rights and obligations of both parties in the contract, so as to avoid losses in the event of disputes later. 2. When negotiating with the franchise company, try to delay as much as possible, try to bargain, and the franchise company will generally make concessions within the range that it may bear. 3. There are endless deceptions in the franchise industry, and you must have more than 100 hearts, and you would rather miss it than enter the pit.

Consider your own business ability and hobbies: choose the catering category you are interested in, you can give full play to your own strengths and interests, and then consider the scale of the category, the difficulty of operation, such as the large catering category, it will involve chefs, service personnel and so on management, etc., which is more complicated.

Understand brand awareness and history: whether the brand has a long brand history, can avoid the franchise brand as a quick recruitment brand, and whether there is the advantage of Kaiqing's popularity, establish a certain consumer trust, and understand the franchise of the franchise brand: such as the franchise fee of the franchise brand, conditions and so on.

Understand the brand's training and support system: The brand's training and support system is essential for the operation and management of entrepreneurs.

If you want to adapt to the development of society, you must first have a product market positioning, which is a measure of the development of restaurant chains. To adapt to the market, adapt to consumption, and be able to attract for a long time, this is also the market positioning of catering products to pay attention to quietly, because only in this way, restaurant chain stores can operate for a long time, and can continue to grow and develop.

Recommend a good brand, called Qin Ge Sun Gai Za Ge, which belongs to community catering, creating a full-time operation model in the community and living area, facing a wide range of customers, the elderly, children and young people can meet consumption. In recent years, due to masks, community catering has been much better than shopping mall catering, and both novices and experienced friends can consider it. Thank you for the invitation, and study hard.

First of all, the most basic thing for a catering company is to have its own characteristics, in the subdivision of the catering field, you have to play your own differentiation in the field of catering, you have to agree with the taste, and the brand Zheng's development concept is in line with your ideas, to see whether the brand adapts to the market, has long-term appeal, how the masses recognize, and whether it has its own fixed group.