Moutai originally had medicinal wine, why is it not there now?

Recently, a discussion about medicinal wine on the Internet has caused a stir, attracting everyone's attention. Under the premise of consumption upgrading and strong demand for public health consumption, some deeper thinking has also surfaced.

How to make the health wine category, which has a long history, develop healthily and truly benefit consumers in need? What kind of responsibility and attitude should manufacturers maintain to produce health wine?

Ji Keliang, an 80-year-old leader in China's liquor industry, talked about health liquor for the first time, calling on the industry to clean up its roots and create a positive and healthy development environment.

In fact, health wine has a deep mass foundation and cultural tradition in China, from the imperial drink of the palace to the banquet in the countryside, such as taking out a jar of good wine brewed with precious Chinese medicinal materials such as gastrodia, ginseng, and deer antler, then the "love" and "character" will immediately rise to a level. When it comes to "love", it is because the average confidant and friend will share this, witnessing a precious friendship; Speaking of "Ge", it is because such a good wine shows its value, which is not comparable to ordinary wine.

When it comes to folk health wine, it is not an exaggeration to describe it as dazzling, and there are many ancestral secret recipes, I have seen a lot, some are very mysterious, some have left a good impression, and of course some have deceptive ingredients in it.

Behind this, there are a series of questions worth asking: Chinese health wine has been passed down for hundreds of years, is it just a cultural inheritance? If it doesn't have a real health care function, then why do people enjoy it?

Also, how can consumers have the cognitive ability to distinguish between real and fake health wine?

Everyone knows that real health wine is a good thing, but when observing the market, it is found that health wine cannot compete with liquor, beer, wine, and foreign wine in terms of volume and industry maturity. The consumption atmosphere of the whole market is not good, it is a bit low-end, and it is impossible to come up with particularly eye-catching products, and there are only one or two brands to count. Especially for health care products, the market is very chaotic, mixed, expensive, and the elderly are deceived a lot, all kinds of chaos not only test everyone's wallet, but also test psychological endurance.

If we want the health wine industry to go well, we must clean up the source.

How to make the healthy development of time-honored health wine truly benefit consumers in need? What kind of responsibility and attitude should manufacturers maintain in the production of health wine, 80-year-old Ji Keliang, a leader in China's liquor industry, first talked about health wineHe called on the wine industry to be honest and honest and create a positive and healthy development environment.

In fact, health wine has a deep mass base and cultural tradition in China. From royal drinking to country feasts, if you take out a jar of fine wine and pair it with precious Chinese herbs such as gastrodia, ginseng, and deer antler velvet, then the "feeling" and "style" will immediately rise to a new level. When we talk about "love", it is because ordinary confidants and friends can share it.

What they are witnessing is a precious friendship. Speaking of "brother", it is because such a good wine shows its value, which is incomparable to ordinary wine.

When it comes to folk health wine, it is not too much to describe it in a dazzling way。There are also many ancestral recipes. I've seen many, some mysterious, some with a good impression, and of course some with deception.

Whether Chinese health wine has been passed down for hundreds of years is just a cultural inheritance, if it can't play a real role in health care,So why do people like it, and more importantly, how to let consumers have the cognitive ability to distinguish the authenticity of health wine.

We all know that real health wine is a good thing, but when we look at the market, we find that health wine is not comparable to liquor, beer, wine and foreign wine in terms of production volume and industry maturity. The consumption atmosphere of the whole market is not good. It's a bit low-end and can't come up with a particularly great product.

Count them to just one or two brands. Especially for health supplements, the market is very chaotic, ** is still expensive, and the elderly are scammed a lot. All kinds of chaos are not only testing your wallet, but alsoIt tests your mental endurance even more.

If we want the health wine industry to continue to grow, we must be honest.

Because Moutai liquor is being hyped higher and higher, and it is also sought after by people, manufacturers have reduced the release of medicinal liquor in order to make profits.

Because nowadays many people do not accept medicinal wine, and the alcohol content of medicinal wine is not so strong.

Because the market for health wine and medicinal wine is not very good, there are too many health care wines, which cannot play a health care role and will affect the reputation.

Perhaps this craft has been lost and lost in history.

Because I feel that it tastes better without it, and I don't feel like I'm drinking medicine.

In fact, health wine has a deep mass foundation and cultural tradition in China, from the imperial drink of the palace to the banquet in the countryside, such as taking out a jar of good wine brewed with precious Chinese medicinal materials such as gastrodia, ginseng, and deer antler, then the "love" and "character" will immediately rise to a level.

Hongmao medicinal liquor is a health liquor, Moutai is a liquor, both are liquors, but they are very different, Moutai ** is expensive.

It's just one or two brands. Especially for health care products, the market is very chaotic, mixed, expensive, and the elderly are deceived a lot

Some Moutai specialty stores do not have real wine. The Moutai liquor store is "Kweichow Moutai", pay attention to its logo and Ssangyong logo. Those Moutai liquor stores labeled "Moutai Group" are basically fake!

In addition, Moutai's self-operated stores, specialty stores and distributors can be inquired on the official website of Moutai.

The so-called "Moutai Liquor Store" pretends to be the official name of Moutai Shares, takes advantage of the special logo of Moutai Shares that wine lovers are not familiar with, and uses the name of "Moutai Group" to confuse consumers. In fact, the logo of Kweichow Moutai is exclusively used by the joint-stock company, and other companies of the Moutai Group do not use the logo of Kweichow Moutai.

How to distinguish between real and fake Moutai in the market.

Clause. First, the regular store is red and eye-catching on the door"Kweichow Moutai"(Formerly.)"National liquor Moutai"If there are more or fewer words, they are all fake Moutai stores.

Clause. Second, on the door of the big characters, there are two golden dragons opposite, and in the middle of the two dragons is the classic marine trademark of Moutai in the middle of the door. There is no golden dragon, and even those who replace the golden dragon with a flying fairy are counterfeits.

Clause. 3. If there is one on the door"Moutai"The pinyin of the two characters must be"moutai"。

An important original lease may be due to the fact that the dealer hoards Maoxian wine and does not sell it.

Many people in the industry believe that an important reason is that dealers hoard Maoxian wine and do not sell it. It turned out that in the face of the recovery of the Kweichow Moutai market and the continuous rise of the market, some merchants raised the price privately, and the price of a bottle went from 850 yuan all the way to 1300 yuan, and it immediately exceeded 1300 yuan. In addition, during this period of time, Kweichow Moutai ** performed strongly, and there was also an obvious phenomenon of artificial operation in the spot market, and dealers "reluctant to sell" became a trend, prompting the ** of Maoxian liquor to rise.

Maoxian liquor is a series of products launched by Moutai Distillery, this liquor is "rich in cellar aroma, comfortable and pleasant", and the entrance is "sweet and clean, elegant and delicate", out of strong fragrance, but beyond the strong fragrance, while retaining the characteristics of Moutai empty glass fragrance, with a strong fragrance, sweet and refreshing, long aftertaste, after drinking, there is a sense of floating immortal.

Why is Moutai so expensive? Two reasons speak for themselves.

In 1915, Panama held an international wine tasting event, which was attended by many countries, and the wine was full of treasures and beauty. At that time, China's ** also sent representatives to participate in the exhibition with the national liquor Moutai, although Moutai was of high quality, but because of the first time to participate in the exhibition and the simple decoration, it was given a cold reception at the exhibition. Western wine experts are dismissive of Chinese wines.

On the last day of the wine appraisal, the Chinese representative saw that Moutai was hopeless in terms of awards, and he was very unconvinced, and suddenly came up with a plan in a hurry. He carried the wine to the most lively place in the exhibition hall, pretended to miss it, and broke the wine bottle to the ground, which immediately overflowed with strong fragrance and attracted many visitors. The Chinese delegates took the opportunity to let people taste the wine, and soon it became a big news and spread throughout the venue.

Everyone rushes to the Moutai liquor showroom to buy it, thinking that Chinese liquor is more distinctive than "brandy" and "champagne".

Of course, the aroma of Moutai also alarmed wine critics, who had to be impressed by China's famous wines. The Chinese representative returned victoriously with a medal of famous wine.

As soon as Moutai fell like this, it fell out of the style of China's famous liquor, which attracted the attention of the world.

The reason why Moutai will never be able to buy Dan is that it will never be liftedScarcity is expensive, and the market demand is large.

However, there is only one Moutai distillery, the production volume is fixed, or the growth volume is slow, and China's huge market population is large, with the continuous improvement of living standards, more and more people buy Feitian Moutai, which has caused an imbalance between supply and demand.

The reason for looting Moutai:

1. It has a long history.

According to historical records, in 135 B.C., Emperor Wu of the Han Dynasty ordered Tang Meng to send an envoy to Nanyue, and Tang Meng was informed of the soy sauce wine produced in Nanyue (the area of Renhuai County, where Maotai Town is located today). Later, this wine was praised by Emperor Wu of the Han Dynasty, and left the legend of "Tang Meng drank the sauce and made Yelang". According to the Qing Dynasty's "Old Zunyi Mansion Chronicles", during the Daoguang period, "there were no less than 20 Moutai burning houses, and the mountain grain cost was no less than 20,000 stones."

In 1843, the Qing Dynasty poet Zheng Zhenyong praised Moutai as "the country of wine crown Qianren".

Before 1949, the production of Moutai liquor withered, and there were only three distilleries, namely the "Chengyi Distillery" funded by Huaxing, called "Hua Mao", the "Ronghe Distillery" funded by Wang Xing, called "Wang Mao", and the "Hengxing Distillery" funded by Laixing, called "Lai Mao". "Hua Mao" is the predecessor of the current Moutai.

2. The production process is unique.

Kweichow Moutai liquor is based on high-quality sorghum as the material, high-quality wheat koji, every year on the occasion of the Chongyang Festival, cleverly using the unique collapse of Moutai Town's climate, excellent water quality, suitable soil, using a series of high-temperature koji-making, high-temperature accumulation, high-temperature liquor, light water into the pool and other process conditions, after secondary feeding, nine distillation, eight fermentation, seven times of wine taking, classification and storage, long-term aging, careful homogenization.

3. Kweichow Moutai has a special taste.

It is known for its low but not light, fragrant but not gaudy, and is respected as the national liquor, and is one of the three famous liquors in the world (the other two are British Scotch whisky and French cognac). Moutai has a unique style of "outstanding sauce aroma, elegant and delicate, mellow body, long aftertaste, and long-lasting fragrance in the empty cup". Overseas Chinese praised Moutai as the "light of the motherland".

Summary. Hello dear, first of all, to understand the geographical location of Moutai, this wine is taken from the landscape of ethnic minorities, with extremely special authentic traditional value, in the Liangshanbo famous scenic spots, so Moutai has its unique resource status in the characteristic liquor culture with Chinese characteristics, which is also the main reason why Moutai can only be purchased on the official website of Moutai. In order to protect its listing positioning and characteristics, as well as the control of the quality of Moutai products, the product operation is limited to a certain range of Moutai's official website in the development process, and they will regularly sell their products in the form of large, medium and small packaging by setting up well-known channels to protect Moutai's brand and image.

Hello dear, first of all, we must understand the geographical location of Moutai, this wine is taken from the landscape of ethnic minorities, with extremely special authentic traditional value, in Liangshanbo famous scenery loss letter digging point scenic spot, so Moutai has its unique resource status in the characteristic liquor culture with Chinese characteristics, which is also the main reason why Moutai can only be purchased on the official website of Moutai. In order to protect its listing positioning and characteristics, as well as the control of the quality of Moutai products, the product operation is only limited to a certain range in the development process, and they will regularly sell their products in the form of large, medium and small packaging by setting up well-known channels to protect Moutai's brand and its image.

Excuse me, but please go into more detail?

Moutai is a traditional Tuanbi Chinese liquor with a long history and a high reputation at home and abroad. In terms of purchasing Moutai, Moutai can provide the best quality service to customers, so it can only be purchased on Moutai's official software. First of all, the software can ensure the authenticity of the purchased goods, avoid the risk of buying gin, fake wine and other goods, and protect the rights and interests of consumers.

Secondly, Moutai has carried out stricter control over the goods and services it sells to avoid damage to services, including disputes over quality issues. Finally, the software can also make it more convenient for consumers to buy Moutai, saving the time and energy consumption of the purchase journey. Therefore, Moutai can be purchased on Moutai's software to ensure the rights and interests of consumers to ensure that it is the right to purchase.