Celebrities use their fame to open restaurants, what about these restaurants?

The restaurants opened by celebrities are both good and bad

Although the income of the stars is high, the idol faction is an industry that eats youth, and most of the powerful actors do not have the "high salary" of the idol faction small fresh meat, and the acting career is always up and down.

The proportion of celebrities opening restaurants is still very large, and about 70% of celebrities will choose the catering industry (including restaurants, bars, dessert shops, etc., which are broadly included in the catering industry).

But it's not that a star restaurant can be opened to become popular, on Dianping.com, about 22% of star restaurants have closed down, and even fewer can form a large-scale chain brand.

There are more high-end and chain stores as follows: <>

Most of the restaurants opened by celebrities have good reviews, and the safety is also good, so I won't give examples.

There are three negative textbooks to mention

The first is Bao Bell, Bao Bell opened a hot pot restaurant, the name should be "Harbin Lazhuang Hot Pot Restaurant", when the store was opened, Bao Bell once said: "First of all, we must do the hygiene of the ingredients, do not use duck meat to load mutton, do not use duck meat to load beef, this is a person's morality."

But at the beginning of 2017, it was revealed that a factory in Harbin used ox blood mixed with water to pass off as duck blood, and the products were directly supplied to the "Lazhuang Hot Pot Restaurant" opened by Bao Bell. A reporter from Bao Bell's hot pot restaurant packed three points of duck blood and sent it for testing, and the test results confirmed that it was all cow blood. "Duck blood" processing plant workers said

When I sent it, I was told that it was cow blood, but the duck blood written on the settlement ticket was because the restaurant asked me to press the duck blood stick".

The fake duck blood incident ended with a public apology from Bao Bell. <>

The second is the "Nice to Meet You" restaurant opened by Han Han, the "national father-in-law", on Zhongnan Road in Wuhan, which was very popular when it opened, and was finally closed due to problems such as operating without a license and serious rodent infestation.

The third is Xiao S, about 13 years ago, Xiao S's husband invested, Xiao S as the spokesperson of the "Fat Talent Bakery", because of the use of artificial flavors, emulsifiers to pass off natural yeast and high-end goods, accused of fraud. Afterwards, Xiao S also publicly apologized during the recording of "Kangxi is Coming". <>

Therefore, there are indeed a lot of restaurants opened by celebrities, but they are not necessarily perfect, I think the choice of restaurants should still consider people's preferences and public evaluation, and don't blindly follow the crowd just because they are opened by celebrities.

However, another advantage of restaurants opened by celebrities is that they will pay more attention to food safety issues than ordinary restaurants, because many restaurants come for the "popularity" of celebrities, so once the ingredients are not fresh, or there is a phenomenon of impersonation and subgeneration, they will be ** immediately, affecting the reputation of celebrities, so celebrities will pay more attention to this problem, which can be regarded as a benefit.

Celebrities open restaurants, it seems that they have become popular in recent years, and the reasons for opening restaurants are relatively simple, such as being afraid that their acting career will not work in the future, so they take advantage of what they are doing now, such as having no money and wanting to make money, of course, the simplest reason is to make money from catering.

But I'm not optimistic about celebrities using their fame to open restaurants.

1, although it is a celebrity who opens a restaurant, it is definitely not the star himself who is operating, so he just made a name for himself, this is more similar to advertising, the thing is delicious and okay, not delicious or the service is not good, that is a slap in the face, after all, people do not come because of delicious food or service, but because of the star itself. But it seems that there will always be things about bad celebrity catering services. After all, some people go to eat and still want to meet this star.

2, no matter what industry it is, service is the most important thing, and there are ingredients, the stars themselves will not operate these, they are all supporting others to do or recruit people to do it, if it is revealed that the ingredients are not good, it will be embarrassing, I am in Harbin, and it was revealed that Bao Bell's spicy village used cow blood instead of duck blood, and then it seemed to be publicized, but this matter is really bad. What should I do if I want to eat and want to be able to meet a celebrity, but on the day I see a celebrity, I eat something unclean in the ingredients?

3, there are a lot of celebrities who open restaurants, but most of the celebrities' restaurants don't seem to be very good, I don't know if there may be good ones, whether it is a spicy village or something else, there are often things with bad service and bad materials, so restaurants are not very suitable for celebrities to do.

In my opinion, anyone has no problem opening a restaurant, as long as the service is good, the ingredients are good, but the restaurant with the star as the label seems to feel stronger than other restaurants, and if the focus is on the star label, it will definitely ignore the others, catering, or should pay attention to the service is the ingredients are better.

In fact, most of the shops opened by celebrities have not responded well. The main thing is that the vast majority of celebrities are involved in investment and do not participate in management, and then there will be many problems like most restaurants. And because it's a star store, it's going to be a big deal.

1, for example, the most popular former "national name father-in-law" Han Han's --- is very happy to meet you.

It's a pleasure to meet you once had a beautiful scenery, and many people commented at the time that the environment was very literary and artistic, in line with the writer's style, and some people said that the dishes were good, and some people said that they were not distinctive, anyway, the two sides were in dispute. Anyway, I'm glad to meet you, it's pretty fast to start the sign, Han Han is also striking while the iron is hot, and the branch is very lively.

Then in the second half of last year, it was first revealed that the Ningbo store was punished for operating without a license, and then it went out of business, and then it owed a bunch of ** merchants money, and this ** business had no choice but to go to the Hangzhou branch to pull banners. Not long after, the Wuhan store was closed by the **Supervision and Administration Bureau, and an investigation was released**, listing a bunch of restaurant problems, the rodent infestation problem was serious, and it was revealed that the Wuhan store was also operating without a license.

2 packs of Bell's - Spicy Village Hot Pot Restaurant.

Just this year, it was revealed that the duck blood was made with cow blood mixed with water. Later, it was dug up that these fake duck blood were "processed" from the duck blood processing factory. Then the person in charge of the branch came forward and said that he had been deceived by the manufacturer, and they did not know.

But the manufacturer slapped his face and said that what he sent was ox blood, and the other party also knew. In the end, Bao Bell himself had no choice but to come out and say: Lazhuang is a hot pot brand that I participated in investing, and I did not participate much in the daily management, and I deeply blamed myself for the lax supervision of the product and the loopholes in management.

I would like to sincerely apologize to the consumers who walked into the restaurant because of me. ”

3 And then there is no shortage of stores that exceed the real thing (I dare not say** inflated, for fear of being beaten).

For example, the recently famous "Huangliang Yimeng" has set off a debate on the Internet before, but whether it is expensive or not, you can take a look at the menu...

There is also Meng Fei's "Meng Fei's small noodles" that holds the record of the most expensive small noodles in Nanjing, and many netizens ridiculed the slender ** "Hello Meng Fei, goodbye Meng Fei".

and Guo Degang's "Guo Family Cuisine" has been discontinued because of low cost performance.

Although most celebrities open stores full of negative news, there are also many successful people.

1 For example, the most successful is Ren Quan. It has been 15 years since he joined the military catering industry, opened a series of restaurants, bars, etc., and also invested in Huayi. Now I have been an investor in the future.

And it is said that he is doing everything by himself, from controlling the budget, site selection, material purchase, construction to food tasting, he has done it alone.

2 There is also Hu Ge, who is now hot, who opened a Japanese-style creative cuisine restaurant in Shanghai, with fresh food and close to the people. And it is said that many things in the restaurant are made by Hu Ge himself.

Therefore, even if you open the most ordinary restaurant, you need to understand the doorway of the restaurant. It's not that you can continue to operate just by relying on the "star halo".

Celebrities use their fame to open restaurants, what about these restaurants?

Now many celebrities have opened restaurants, because the stars themselves have many fans, they will bring a certain amount of customer flow to the restaurant, and the catering threshold is low, and they don't need too much professional knowledge, so it seems that celebrities opening restaurants is also a natural thing. Nowadays, it has become a trend for celebrities to open restaurants, but few can gain a firm foothold in the catering market. <>

I still remember Bao Bell's hot pot restaurant, when his hot pot restaurant first opened, Bao Bell has been promoting his restaurant, and in an interview, he also said: "First of all, we have to achieve food hygiene, I think this should not be a slogan for us to promote, because I think we don't use gutter oil, don't use duck meat to pack mutton, this is inevitable." But it didn't take long for his hot pot restaurant to be exposed to food safety problems, saying that the Harbin branch of Lazhuang hot pot he invested in replaced duck blood with cow blood, which caused heated discussions among Everbright netizens.

Although Bao Bell apologized to Everbright consumers afterwards and said that he would further strengthen management and accept everyone's supervision in the future, it is estimated that Bao Bell and other hot pot restaurants will also be affected for a period of time. <>

There is also Han Han's very happy to meet your restaurant, encountering the situation of closing stores one after another, the Ningbo store was fined 280,000 yuan for operating without a license, and suddenly closed down, and there was a situation of arrears in the payment of ** merchants. Since then, the Wuhan Zhongnan Road store has been closed due to problems such as unlicensed operation and serious rodent infestation.

and Li Chen's noodle shop was complained that it was too expensive, Guo Degang's investment in Guo's cuisine was down, and Zhao Wei's investment in Lefu was closed, so celebrities should not rely on their own fame to attract customers, but also do a good job in food safety and hygiene and ** in line with the public, so that their restaurants can be opened for a long time. <>

<>I can only say, there are good and bad, but expensive is certain, the student party may save a few months to go to eat, but it is not worth it, I still don't go." Let's talk about it first, Ren Quan can be said to be a good person in the entertainment industry, you see the legend of Ren Quan's Shu land, it has been open since 1997, and it has been nearly 20 years now, and the store is still standing, amazing. And there are very few branches of his store, and now there are only a few in the country, in fact, it's not that no one is looking for him to open a branch, but he refused, it is said that he is afraid that he will not be able to manage it, and then something will happen that endangers the safety of customers, I think it is really not easy to have such an awareness as a star, you see that people can support themselves now by side hustles, so they don't have to film, how good

Let's take another counterexample, look at what happened in Bao Bell's store some time ago, someone took the tofu bar that the store said was duck blood out for testing, and the result was actually ordinary cow blood, and then Bao Bell was slapped in the face, because he had always claimed that the things in his store were absolutely genuine, and now, my God, it's exposed. But fortunately, Bao Bell's attitude of admitting his mistake was quite sincere, and he immediately investigated the truth of the matter, and then apologized on Weibo, saying that he would never make such a mistake in the future, but customers may not trust him so much in the future.

Celebrities open stores to sell the popularity of celebrities, I think we can understand that you sell more expensive, but it's best not to use some fake, bad, bad ingredients to deceive fans in the store, because everyone is going for you, treat your fans like this, I think your conscience will hurt. Finally, I wish you a prosperous business!

<>The first story I knew about celebrities and restaurants was Yao Ming's Yao restaurant, which is also the peak of the side industry among celebrities.

Yao Ming played for the Houston Rockets and dedicated his entire NBA career to Texas, so people here have come to terms with this seemingly large and repulsive giant, and Texas has been one of the most excluded states for Indians and people of color, and it makes sense for Asians to be able to establish themselves in such a place and open their own fancy restaurants without trouble, whether in politics, economics, life or every aspect.

After blowing for so long, in fact, I have never been to Texas at all, and I don't have enough ability to go to the NBA court to watch a real basketball, which is also my biggest goal in the future, I want to go to any city in the United States with my friends and family, eat and go around, watch a basketball game I like the team, it is best to go to Texas, see the rockets, go to Yao Restaurant to see the Asians, American food made by Chinese.

I saw a brief introduction to Yao Restaurant during a live report as a reporter from the front of the company under Zhang's guidance. I remember that Yao Ming had retired at that time, and it was also the second year of the opening of Yao Restaurant, Director Zhang took the microphone and followed the staff to show the audience all the situation and all the dishes of Yao Restaurant from beginning to end, and personally tasted the most famous barbecue and fast food in Yao Restaurant, which I was very envious of.

The show interviewed a lot of Americans who came to consume, and most of them came here because of Yao Ming's fame, and they were also looking forward to what the Asian restaurant could do. There are also people who come for the sign of Chinese food, they want to taste the taste of exoticism, and there are indeed many chefs here, in fact, there are many chefs in Yao Restaurant, in addition to the local Americans, as well as our Chinese Shanghai cuisine, Hunan cuisine, Shandong cuisine, etc., which is a very comprehensive visit. Judging from the business situation and the data of the year, this restaurant has received great recognition from Americans for both food and service, and more and more people are coming to it.