What does Bid Rank mean What is Bid Rank

PPC is a pay-for-performance online promotion method, which was first launched in China. After purchasing the service, the company registers a certain number of keywords, and its promotion information will be the first to appear in the corresponding search results of netizens. For each potential customer attracted, businesses only need to pay a minimum of 3 cents for it.

PPC is a kind of permission-based marketing, which allows customers to take the initiative to come to the door, and only users who need it will see the promotion information of PPC, so the promotion effect of PPC is highly targeted; Secondly, PPC is paid according to the effect, and is billed according to the number of potential customer visits brought to the enterprise, and no customer visits are not billed, so that the enterprise can flexibly control the promotion efforts and capital investment, and the return on investment is high.

Dr. Niu Haipeng, associate professor of the Business School of Chinese University of China, believes that one of the biggest problems of traditional advertising forms is that a large part of advertising investment is used on non-target purchase groups, and this part of advertising investment is a huge waste, and bidding ranking, as a form of promotion for target users, just solves this waste problem in traditional advertising forms.

Liu Jizhong, general manager of Beijing Mejiemei Technology, told reporters: "In November 2003, we began to use bidding ranking, and our average daily clicks have doubled compared with before, attracting many customers. Now 80% of our advertising dollars are invested in PPC.

Compared with Google, it is more suitable for the usage habits of Chinese. Our keywords were registered at the peak of more than 680 times, and now they are gradually adjusted to more than 400, with an average effective click-through rate of more than 1,000 times per day, most of which are brought by PPC.

Are you asking about the price ranking? You can check it out here.

You can see that there is a small print "Promotion" at the bottom of the right

That's the result of the auction.

The way in which the highest bidder is ranked according to the high position.

Hehe, I'm from the Internet company, you can ask me any questions.

Who pays more money will be ranked in the front, with the increasingly fierce competition in the market. Then the advantages of the Internet are becoming more and more prominent, so potential customers on the Internet can not be ignored, PPC is a very targeted and highly targeted, so that customers can find you faster when using search engines.

PPC is a pay-per-effect online promotion method. With a small amount of investment, you can bring a large number of potential customers to the enterprise, and effectively increase the sales and brand awareness of the enterprise. With hundreds of millions of people looking for information every day, businesses are found by potential customers looking for those products when they register keywords related to their products.

PPC is billed according to the number of potential customer visits brought to the enterprise, and the enterprise can flexibly control the investment in online promotion to obtain the maximum return. Satisfied.

Purchase price ranking, give the company money, he will give a specific keyword, that is, people like to search for keywords, for example, I love you, people type I love you, then if you join the key ranking, then your ** is easier for people to see.

PPC is not an offer rank.

Competitive price ranking. Introducing, what is the competitive price ranking?

PPC is a form of search engine keyword advertising, which is a way to rank ** who have purchased the same keyword according to the principle of the highest payer ranking first. The basic characteristics of PPC: pay per click, the ad appears in the search results (generally the top position) if it is not clicked by the user, no advertising fee is charged, in the same keyword advertisement, the highest ad per click is ranked first, and the other positions are also determined by the advertiser's own ad clicks** to determine the ranking position of the ad.

Let's take a look at the competitive price ranking:

1 Why Bid? What's in it for you?

The purpose of bidding is to get the highest possible ranking for your online shopping links. Benefits: 1. Most of the clicks occur in the previous link, according to the statistics of Good Books ** (August 2005), in all the clicks of all products with 5 or more merchants, the first place got 29% of the clicks, the second place was 18%, the third place was 12%, the fourth place was 9%, the fifth place was 8%, and the rest was 24%.

2 How does the PPC system work?

First of all, the user registers; Then submit and select keywords, fill in the web page feed, URL, title and other query information; Then review the information filled in by the user; After the review is passed, the information filled in by the user can be retrieved online and will be ranked at the top of the search results for the corresponding keyword.

3 How much does PPC cost?

The starting price of each click is RMB, which is divided into auction units, with no upper limit; The prepayment starts at RMB 2,400, with no upper limit, and the prepayment can be renewed when it is used up;

4 Does the PPC system support a domain name or a web page URL?

Both are supported. You can submit either your homepage URL (i.e., the domain name) or the URL of any web page, such as a product introduction page.

Web search customers include 263, TOM, 21CN, Guangzhou**, Shanghai**, and the keyword query information you submit will gradually appear in these search engines. Collaborations with other well-known portals are also under development, and your information will be found more and more.

6 Search engine users need to enter keywords to find the information they want, and this process is a natural diversion and screening process for users, so these users are the most targeted. When users search on the portal**, the web page information you submit in the PPC system may appear at the top of the specified keyword, which will be clicked and visited by the majority of netizens.

7 What is the difference between Sina's and Sohu's search engine charging services and search engine bidding ranking services? The services of Sina and Sohu are for the ** directory, and the services are for web page retrieval. Therefore, the services of Sina and Sohu are charged by time, and the services are charged by clicks; Sina and Sohu generally register one**, and can register countless web pages; Sina Sohu generally supports the selection of several keywords and supports the selection of an unlimited number of keywords.