Has anyone ever opened an optical store and how should they run it?

For personal advice on how to improve the performance of the optical store and how to manage it, you can go to the official ** of Schumann Optics to see, their business school training courses are still very good.

The worst optical store I met was Li Shuigen's optical store, the quality was poor, and the connection between the lens and the shelf fell off not long after the glasses were dispensed; The after-sales service is very poor, I haven't seen so many cow clerks, it is obviously a problem with the lenses, and it is not to push the responsibility on the customer; I will never go to his house to get glasses in the future, and I advise everyone not to go either. I'm not a competitor, I'm just a customer!

As soon as you enter your store, you should make customers feel that the room is very bright, and there should be something stylish and functional.

Avoid its edge and engage in new tricks.

It depends on the location you choose, and it is difficult to say how to operate it because of the customers you are mainly facing.

Listen to the Schuman School of Business courses that will help you.

Start with research. To open an optical store, you need to have two certificates, an optometrist and a prescription worker, and the two certificates cannot be the same person, so if you open a store, you can choose to take one certificate by yourself, and then find a partner to take another certificate.

Glasses are divided into optometry, lens selection, frame selection, polishing, and assembly. Optometry is best done in the morning to facilitate refraction accuracy. The lens material is mainly glass and resin.

The frame material is mainly plastic and metal. A grinding machine is used to correct the shape of the lens to fit the inner basket of the frame.

1. Site selection, starting your own business and opening an optical store, the location selection is particularly important, and you must find a place with many people.

2. Characteristic management, you can operate some glasses frames with more personality. To meet the needs of customers, the needs of customers can be met as much as possible.

3. Ordinary maintenance never charges, and if you persist for a long time, there will naturally be more old customers, and by word of mouth, business will naturally become better and better.

4. Technology, you can first investigate the professional market, and learn from professionals about optometry, glasses and other related professional knowledge.

Nowadays, the owner of the optical store has clearly felt that it is too difficult to open an optical store to make a lot of money.

The successful experience of Jiang Yukun Glasses Company is worth learning from peers. When Jiang Yukun first opened the optical store, there were already 23 local optical stores. Some stores have been in business for more than ten years, the store he opened is the smallest one compared with the 23 stores, only fifteen square meters of area, two ordinary counters, after several years of hard work, Jiang Yukun with his wisdom and unique management methods to become a dark horse in the industry, he now has more than 80 chain stores and a stable customer base.

There is no luxurious decoration in the store, no expensive computers, but the pass rate of 100% for ten consecutive years, and successfully passed the ISO9002 international quality certification in 99 years.

It is not difficult to see from Jiang Yukun's successful experience that the store is not necessarily big, and the decoration does not have to be luxurious, the key depends on whether you have unique characteristics in the operation. This unique business philosophy is also the key to the success of Jiang Yukun Glasses Company.

In August this year, Jiang Yukun Glasses Company decided to open franchise chain stores in various counties and county-level cities across the country to attract investment across the country, and pass on their successful experience to friends who are willing to take the glasses industry as a lifelong career, and are welcomed by many peers who are struggling to operate.

If an optical store wants to make a lot of money, joining a chain is a shortcut.