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What you said belongs to the market introduction period of enterprise promotion and brand establishment.
For your intended goals, the advertising planning company will do a comprehensive market analysis for you, and then find out your target consumer group, determine your corporate USP, and then plan a series of activities and marketing for your corporate image to form an influence.
Disclaimer: The above is in no way a copy.
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First of all, you need to understand the effect of advertising on you, and then whether your funds can be guaranteed; Secondly, the focus of the advertising planning company is to plan for your advertising, not your business. So I suggest that you should do a business plan.
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I'm a designer, and I can help you with all of this.
First of all, according to the customer's requirements.
If you are designing a complete set of plans (vi), this includes: store name, use of color, logo, outdoor billboards, tote bags, sticky notes, plastic cups, packaging, staff clothing, body advertising, letters, display racks, etc.
There are also a series of services such as ribbon-cutting and door-to-door installation of the store.
If you want to control the cost, then find a company to design the logo first, position the color well, and then do some leaflets, outdoor advertising, and posters...
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I'll put it in layman's terms.
In general, a good advertising planner should have these abilities:
1 Think of ideas, have good ideas, like Zhuge Liang, plan wars, come up with good ideas, and make plans 2 Advertising copywriting must have a good level of copywriting.
3. Good eloquence, because in the end you need to rent a sail to make a proposal, which is to use slides or something to explain your plan to the client
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In a word: advertising companies help enterprises spend money, and marketing planning companies help enterprises make money.
1. The professional marketing planning company basically covers all the work of the enterprise marketing department, including the marketing department and the sales department, and even includes the work of the enterprise training department.
2. The main service content of the advertising company is limited to the marketing department or planning department of the enterprise, which is equivalent to the external brain of the marketing department or planning department of the enterprise, and the service content is not systematic and narrow compared to the professional planning company, but the service fee is not lower than that of the professional planning company.
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The planning company focuses on the planning and execution of the event, and the planning and execution of public relations.
The main business of the company is advertising, design, production, including graphic design and creativity.
However, the general advertising company has both planning business, and the planning company pays more attention to planning. Therefore, from the perspective of company registration, advertising companies cover and cover a wider range of businesses.
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