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Communication. I held a small lecture with many speakers, and asked the guests to draw up a list, make an email template, send it uniformly, and wait for a reply. At the same time, after receiving feedback, those who can communicate offline will be issued an offline invitation letter.
Decide on the list of participants and inform each other. and further explain the purpose of the event. Time is the source of all activities, ask for a convenient time, give an interval, and then determine a time when multiple parties coincide; At the same time, ask about the topic, it is best to have an outline or something, summarize the outlines of multiple lectures, and then sort out the main idea, and send the confluence version to many people to make their own suggestions.
While the communication is waiting, each member learns about the topic of the speech. Internal division of labor, a meeting to study the relevant topics of the lecture, and then specify a specific publicity plan, each task is specific to the person, spray painting, posters, leaflet printing, classroom criticism, online publicity, offline publicity. Plus the staff arrangement at the lecture site.
The moderator writes the host manuscript. Fourth, check the process, report the workflow of the day to multiple parties, and most importantly, send the host manuscript to multiple parties for verification.
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Every link is not easy: communication: understand the needs of customers in order to provide accurate solutions.
Planning: Do you dare to say that planning is easy? Now you can bid for any project, and N companies will grab it, and if your planning plan can't impress the customer, this pass will pass the ......**:
Do you dare to say that it is difficult? Customers sometimes give a budget, n companies at the same time, you want to win, you don't have to be lower than others, but you must have insight into other people's actions ......Negotiation: After the price is quoted, there are all kinds of negotiations, and if you don't have any skills, you will only be cut by a big knife in the end, and you will have no ......Signing:
The drafting of the contract must not be sloppy, and the legitimate interests of the parties must be reasonably protected to avoid disputes and ......Co-ordination: how to divide labor, schedule control, and resource allocation. Execution:
It is even more difficult, from production to construction, to on-site processes, quality control, cost control, interlocking, and the division of labor of on-site personnel ......Payment: Even if you do everything perfectly, in the end, the customer may delay repeatedly, you have to prepare a series of payment procedures, and may use excuses to deduct a little bit from you, and finally settle the balance.
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The most difficult thing is the communication of the implementation link, to maintain communication at all times, before getting off work, to summarize the execution situation, and to analyze which implementation wood has met expectations, the problem lies in the implementation, how to improve, and then avoid recurrence, and the details of the implementation after that.
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Execution, absolute execution. Writing a plan or something, in fact, is all on paper, relying on experience, but when it comes to implementation, first of all, there can be no problems, and secondly, especially as a new planner, emergencies will be a big push. How you adapt is very important.
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Combined with your answers, creative points, feasibility, supporting resources, execution, upload and release communication and other links are all very important, and I personally think the most difficult executable ideas.
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The communication process is very important, and good ideas often fail because of insufficient communication, where communication can be divided into internal and external. Internal: You have to communicate to understand what your company can provide, what it can't, and what you can provide through effort.
External: You have to communicate what your customer needs, what he doesn't, and what you can convince the customer through hard work. Then summarize the results of some communication into a case.
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I think the most difficult thing is the mastermind's ability to return to reality ......I'm afraid that the kind of person who is planning and planning wants to get into the wrong.,Caught in your own world and can't extricate yourself.,The effect of the activity made up by the brain is huge.,The reality effect is completely opposite.,Give people an inexplicable feeling of the master.。
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The most important point of planning an event is to predict possible situations and alternative solutions, which is also the biggest gap between new planners and some successful people.
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Event planning is an effective behavior to increase market share, and an executable, operable, and creative event planning plan can effectively enhance the company's popularity and brand reputation. The key points that must be known to do a good job in active planning include: 1. The theme of event planning; 2. The purpose of event planning; 3. The process of event planning; 4. Post-shouting stupid model continuation service for event planning; 5. Promotion resources and channels for activities; 6. Summary after the activity; 7. Time control of activities; 8. Clear objectives and expected results.
1. The theme of event planning.
The theme is really about the purpose and the theme of the core activity, and when a user sees an activity, the first thing that attracts them is the theme of the activity.
2. The purpose of event planning;
Why do you want to do an event? In order to improve the level of business of the company, there must be an indicator, the purpose is very important, if the purpose of an activity is not even clear, then the activity is meaningless. The different purposes of the activity also represent the different nature of the activity, which is to increase how much through this activity, around pulling the new and fission.
3. The process of event planning.
When planning an event, the process must be simple, and if the barrier to entry for the event is high, users will get away with the hassle and give up on participating in the event.
4. Follow-up services for event planning.
Whether an activity can be disseminated by word of mouth, allowing users to share from the bottom of their hearts is closely related to the maintenance of services.
5. Promotion resources and channels for activities;
Promoting resources was an important condition for the achievement of activities, and many creative activities were good but did not cause contagion, resulting in activities not meeting expectations. These indicators should be fully controlled as much as possible, and the promotion resources and channels should be used well to achieve the expected targets of the event.
6. Summary after the activity;
After the event, you can review the process and results of the entire event to see if there is any difference from what you had in mind at the beginning. If there is a big difference with the expected results, every detail and process of the activity should be analyzed in depth, all the data should be transmitted, and there should be problems or better improvement and perfection, and finally a summary document should be formed, and it can be compared and referred to when the activity is planned in the future.
7. Time control of activities;
All the details of the process, the basic activities that can be controlled, as well as the process including time, the progress of the activity, the end, etc. When planning an event, many people often fail to control the time and details in place, resulting in an impact on the consistency of subsequent operations, and the final result is not good! Only with a plan and rich experience can you have a clear understanding of the whole process of the event, everything is in your hands!
8. Clear objectives and expected results.
"Event planning" is a project with goals, plans and gradual realization, large-scale activities with clear goals, but also a lot of human, material and financial resources. When planning an event, you must first find out whether there are certain goals and expected results, so that the plan is more likely to achieve better results.
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There are many kinds of planning, I will talk about the following kinds of planning you may want to ask about event planning: event planning may be to plan a party, opening celebration, anniversary celebration, roadshow, etc., etc., etc., it is not very continuous, maybe the customer just let you plan an event. At this time, first of all, you need to understand what the purpose of the activity is, what kind of purpose the activity needs to achieve, which is very important, understand the purpose that the customer wants to achieve, then you can start from the customer's corporate culture, as far as possible The activity is creative to achieve the customer's purpose at the same time, in line with the customer's corporate culture.
Theme, flow flow, activity highlights (sign-in, sand painting narrative...) Implement the division of labor and budget. Budget is still very important in activities, wrong, it should be very important in all activities. Many customers give you 100,000 or how much they want to make high-end activities with connotation, but is this budget possible, impossible, when proposing, you should try to let customers follow your ideas.
Brand planning: Brand planning is undoubtedly to help an enterprise from scratch, to make the image of the enterprise, to make the connotation of the enterprise (here is a bit vague), it may be a plan throughout the year, or it may be a plan for a very long time. Brand planning should have a center, all activities should revolve around this center, and all activities are to refine this center and declare to the internal and external aspects of the enterprise
That's how I am, and that's what you think of as Wo. For example, Guangdong is known as the "smart city", if you want to promote the people-oriented "wisdom" to the outside world, what should be done, this is a brand planning, may involve online and offline publicity, from the aspects of government affairs, people's livelihood, how to reflect the "wisdom" of Guangdong.
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The question of funding is how much budget there is.
Consider the size of the activity based on funding and cost estimates.
Design the theme of the event, and choose a creative theme.
Do a good job of publicity according to the theme, the big ones can be TV**, newspapers**, the Internet**, and the small ones can send flyers, Weibo marketing, all of which are promoted to increase the expected popularity of the event.
According to the pre-purpose and background of the event, invite the heavyweight leaders and VIPs to participate in the event to increase the gold content of the event.
Coordinate with the organizer on venue issues, personnel issues, the sequence of activities, various links, and cooperate with advertising companies to lease various materials, build the stage, etc.
Promote the above links according to the planned time order, and arrange the person in charge of the activity project to track each project and link, and various countermeasures to problems.
Execution at the end of the event.
After the activity, write a summary of the activity and do a good job of follow-up publicity.
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Theme, venue, characters, weather.
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The holding of an event should be based on the purpose of the activity, the venue, the personnel and other activities of the previous planning plan, and the implementation steps should be listed in accordance with the specific content of the planning requirements. In addition to the planned activities, it is also necessary to set the preparation time, start and end time, the time for the start and completion of each activity, and the aftermath time, the list of staff, and emergency measures.
Activity materials should be prepared to the details: carpets, stages, sign-in tables, sign-in books, water signs, activity introductions, tables and chairs, tablecloths, billboards, activity slogans, flowers, activity toys (use): colored flags, balloons, audio facilities, microphones, whistles, silk ribbons, notebooks, pens, admission tickets, paper towels, paper cups, water dispensers or mineral water, prizes, colored paper hats, etc.; When it comes to catering, a special person will be arranged.
Some also need to take into account the equipment of security personnel, even firefighting supplies, and heatstroke prevention and cooling supplies.
The list should clarify the name, quantity and management responsibility of the material, the person who receives the registration and the description of the location of the material, and can also draw a diagram to illustrate it.
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An event plan involves many aspects, and planning is to make a detailed plan for a future activity to ensure the orderly development of the activity and achieve the established effect.
The first thing you should know is a basic template for event planning:
1.Background of the event;
2.the purpose of the activity;
3.Time, place, object, organizer of the event;
4.The flow of the event (one of the most important parts of the planning);
5.staffing;
6.Budget (proposed in the form of **);
7.Emergency measures.
Note: This is just a basic template, and you should be flexible when writing specific activities.
guidingevents have a mobile app version and a computer web version, on which it is easy to list the previous content clearly and beautifully, and ** directly share the event schedule with the members. Writing a plan is the first and most important step, don't underestimate it, you can know all the elements of this event from the plan, including time, place, task, etc., especially pay attention to some details. And the planning must also be considered comprehensively, after you write it, you need to show it to others to see what else needs to be improved, and the plan is written, and the subsequent work will be easier.
So with the help of software specifications, a little bit can also improve the quality of the event.
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What is Curation?
Planning: planning, especially a more comprehensive and long-term development plan; (is to solve the problem of what to do) planning: design planning, conspiracy planning; (is to solve the problem of how to do it) plan:
Develop a plan of action to plan for the future. Planning is strategy and planning, the current decision about what will happen in the future, which is a rational behavior that uses brain power to simulate operations.
The meaning of planning: everything is foreseen, and everything is not predetermined.
To put it simply, to write a good event planning plan, there are three basic questions to be solved: what to do? How? How much?
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