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Since its establishment in 1998, Sheep Scorpion Hot Pot has nearly 70 direct stores and franchise chain stores in Chengdu, Beijing, Xi'an, Chongqing, Xiamen, Wuhan, Lhasa and other major cities in China. According to the principle of cooperation and division of business, the company has launched the sheep scorpion hot pot chain market with a strong brand image, rich cultural atmosphere, accurate market positioning and unique operation mode, and has created a friendly, warm, cultural and elegant third living space for customers with a Xiangpo flavor restaurant as the carrier. Sheep Scorpion Hot Pot has its own system of professional talent cultivation base, A Xiangpo flavor catering has a team atmosphere of adhering to excellent style and sheep scorpion hot pot insisting on learning and progress, and has delivered a large number of professionals to the society; Actively respond to the call of the policy, continuously strengthen the cultivation of professional ethics and professional quality of young people with actions and examples, and show the society the healthy social image of sheep scorpion hot pot people who care about public welfare and help others.
Chengdu's local mainstream ** highly summarized the characteristics of the "Sheep Scorpion Hot Pot" brand and enterprise with "details reflect success". Sheep Scorpion Hot Pot From the polite language of the waiter to the classification of the clips for holding all kinds of items, from the body posture of pouring water to the actions and manners of serving the meal, it can be said that all the details, even the psychological feelings, are meticulous to the point of even harshness. It is precisely because of these "meticulous" that the sheep scorpion hot pot has won the deep love from the industry, ** and consumer groups.
On the one hand, it provides a rich variety of Western-style fashionable meals, Chinese-style simple meals, all kinds of classic sheep-scorpion hot pot, authentic Western-style flower and fruit tea and other drinks; On the other hand, to continuously meet people's pursuit of fashionable, elegant and casual consumer needs, sheep scorpion hot pot spares no effort in the creation of environment and atmosphere; At the same time, we continue to introduce international leading management concepts to ensure the quality of products and services. The combination of Chinese and Western cultures is to expand the business opportunities market, and the sheep scorpion hot pot will gradually develop and grow in the market.
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Goose hot pot This is okay, Longding Zhusun Goose, the only enterprise in China that researches and produces goose meat series products. All kinds of goose meat hot pot have a delicious taste and are deeply liked by white-collar workers.
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There are many ways to make hot pot, the ingredients are different, the way it is made is not the same, consumers can freely choose the taste of the experience in the store, so now join the operation of a hot pot restaurant, there should be a relatively good space for development, it is understood that the market investment, now join the operation of a 100 square meters of hot pot restaurant, probably need to host about 200,000 yuan - 300,000 yuan in the early stage, the business form can be a variety of choices, and the services provided by the headquarters are also more thoughtful and comprehensive, It should be a good money-making project to manage with heart, and there are several issues that need to be paid attention to when running a hot pot restaurant.
1.First of all, you need to pay attention to the issue of investment capital preparation, because the input cost of hot pot restaurants is relatively high, so you need to have a detailed cost plan.
2.It is necessary to pay attention to the environmental protection of the store operation, and use advanced equipment and technology to operate the store.
3.It is necessary to pay attention to the location of the store, and try to choose the store in a relatively concentrated and large area to meet the taste needs of different consumers.
4.It is also necessary to pay attention to the decoration design style of the store, a good store decoration design style is conducive to attracting customers to enter the store to taste the experience and increase the market demand of the store.
There are more and more forms of hot pot operation, various hot pot brands have different production recipes and taste characteristics, and have their own unique brand management model in the market, which meets the taste needs of different consumers.
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At present, it has become the biggest dark horse of the Sichuan-Chongqing hot pot brand in 2022 in Sichuan, Beijing, Shanghai, Guangdong, Hubei, Jiangsu, Yunnan and other core business districts, and hundreds of stores across the country have been hot and spicy one after another
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Hello, now for you to answer (below, hand typed original, do not copy and paste).
It is better to open a hot pot restaurant in the form of a chain franchise, and at the same time, it should be noted that although the hot pot market is large enough, the competition between them is also very fierce.
So your question can be split into two questions, one is how to do the hot pot market, and the other is whether it is feasible to do it in the way of joining.
1. Hot pot is a market segment of catering, but according to the 2019 annual report of China's catering industry released by the Catering Association and Xinhuanet, hot pot is not only the largest segment of catering, but also the category with the highest growth rate.
Second, to join the hot pot brand, for no experience in the catering industry, no base material technology should be regarded as the most suitable, the purpose of the hot pot restaurant is to create a sustainable profit of the hot pot restaurant, which has two core points, one is the taste and taste of the hot pot, the other is the operation and management of the hot pot restaurant, but in Chaotianmen more than 1,000 franchise partners, most of them have no relevant experience.
Above, original, peers please do not copy and paste** (otherwise report), such as satisfied,.
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Now the real economy is affected by the network economy, and many industries are not as prosperous as before, but the catering industry is still thriving and still has a relatively market. Among them, hot pot is an enduring delicacy that is popular with people all over the country. Many people who start a business will want to choose the best pot shop, and they will also choose to take the form of joining.
So how to join a hot pot restaurant?
First consider whether it is suitable to join a hot pot restaurant.
For people with catering experience, if you want to start your own business as a hot pot restaurant may also be a good choice, if you have more entrepreneurial capital, you can also consider joining a hot pot restaurant, in short, you should consider whether to join a hot pot restaurant according to your own situation.
How to join a hot pot restaurant.
Market research work.
Before joining a hot pot restaurant, you must first do sufficient market research, first find out the basic situation of consumers in the place where you start your business, and see if the taste of the dishes of the hot pot restaurant you want to join is suitable for the habits of the local people. Don't blindly assume that if you like to eat, others will like to eat too.
How to join a hot pot restaurant.
Carefully compare the franchise fee.
When joining a hot pot restaurant, one of the key inspection items is the issue of franchise fee, not that the higher the franchise fee, the better the business will be after joining. Some franchise fees are very high, but the actual strength is not as good as some hot pot restaurants with low franchise fees. In short, it is better to choose a moderate franchise fee.
How to join a hot pot restaurant.
Investigate the advantages of joining a hot pot restaurant.
Now there are many franchised hot pot restaurants in the market, and each of them says how distinctive their hot pot restaurants are, doubling their profits in a month, etc., but there is generally a lot of water in advertising, and they have to rely on their own eyes to investigate the advantages.
How to join a hot pot restaurant.
Check whether the franchise hot pot restaurant is formal and legal.
No matter how good the business of joining a hot pot restaurant is and how attractive the dishes are, the most basic thing is to be formal and legal. When joining a hot pot restaurant, you should carefully check whether the hot pot restaurant has a legal business license, whether it has a franchise license, and so on.
How to join a hot pot restaurant.
Support policies after joining.
Many franchised hot pot restaurants are very enthusiastic before and when customers join, helping customers to choose the location before opening the store, opening activities and other matters, but after paying the franchise fee, they may not always help and support. To join a hot pot restaurant, it is best to choose a hot pot restaurant that still has support policies after joining, and develop together prosperously.
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First, the positioning of the store.
Before opening, it is necessary to have a certain understanding of the consumption level and preferences of the people around the hot pot restaurant, so as to be able to better position the development of the store; Secondly, it is necessary to pay attention to the decoration of the store, because the taste of the hot pot is relatively large, so the decoration of the store should pay attention to the problem of ventilation, and at the same time, there is also the problem of lighting the hot pot restaurant, it is best to choose warm yellow lights, which can make the hot pot appear more appetizing.
2. Store publicity.
In the catering industry, no matter what store you open, you must pay attention to the publicity and promotion of the store, after all, this is one of the most effective ways to accumulate popularity in a short time. Sometimes, small gifts can also be given during the store's celebrations or special events, such as the Mid-Autumn Festival and National Day, so that customers can better accept them, and at the same time, they can also deepen their impression of the store, so as to form repeat customers.
3. The characteristics of hot pot restaurants.
In today's food and beverage market, there are many types of food, and many food industries are becoming more and more competitive, so in this situation, how to increase the profit of the store? It is very important to develop the characteristics of hot pot, which can also deepen people's impression of hot pot restaurants, so that more people can come to the store to consume.
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Joining a hot pot restaurant is a very good project to get rich, but you must find the reputation and quality of the hot pot restaurant.
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It's better to do it yourself, I think.
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If you're considering joining a hot pot restaurant, here are some things to look out for:
Market research: Before making a decision, it's important to research the local market to understand consumer needs, competitors, and potential profitability. This will help you make the right decision.
Brand selection: choose a brand with good reputation and successful experience to join. Before choosing, conduct detailed research and research on the brand to understand its history, reputation, market position, and franchise conditions and support policies.
Store location: Store location is an important factor in the successful operation of a hot pot restaurant. It is necessary to choose a location with a large amount, convenient transportation and relatively high consumption level, and at the same time need to consider factors such as rental costs and surrounding competition.
Contract review: Before signing a contract, carefully review the terms and conditions of the contract, paying special attention to the franchise fee, the duration of use, the default clause, the allocation of fees, training support, and brand authorization. If needed, you can seek the help of a legal professional for a contract review.
Financial Assessment and Funding Preparation: Conduct a sufficient financial assessment to determine your financial strength and risk tolerance. Consider expenses such as franchise costs, equipment investment, renovation costs, human resources, and working capital before opening.
Make a detailed financial plan and ensure that there is sufficient funds to support the operation and growth of the hot pot restaurant.
Training and support: When joining a spring lead hot pot restaurant, make sure the brand provides comprehensive training and support. Learn about training programs, technical guidance, marketing support, and support measures such as chain pipe hole bonding. The training and support of the brand will play a key role in the successful operation of the hot pot restaurant.
Competitive Analysis: Conduct a competitive analysis of the local hot pot market to understand potential competitors, market demand, and consumer preferences. Make sure your hot pot restaurant has a competitive edge in the market and is attractive and differentiated enough.
Establish a chain and quality control: ensure that the hot pot restaurant has a stable chain and reliable food suppliers. Pay attention to food quality and food safety, follow relevant regulations and standards, and ensure the product quality of Huo Nasen Qiao Guo Shop and the health and safety of consumers.
Franchise hot pot brand image and marketing: When joining a hot pot restaurant, understand the brand's marketing strategy and brand image building. The brand image includes store decoration, logos, promotional materials, etc., to ensure that it is consistent with the brand image.
At the same time, learn about the brand's marketing activities and advertising support to increase the popularity and attractiveness of the hot pot restaurant.
Human Resource Management: Emphasis on human resource management, including recruitment, training, and employee management. Make sure you have the right team of staff with the skills and service awareness to provide a quality hot pot experience to your customers.
Legal Compliance: Understand and comply with relevant laws and regulations, including food safety regulations, labor regulations, fire safety regulations, etc. Ensure the compliant operation of hot pot restaurants and avoid legal disputes and operational risks.
Customer feedback and improvement: Pay attention to customer feedback and opinions, and continuously improve and enhance the service and quality of hot pot restaurants.
The above are the things you need to pay attention to when joining a hot pot restaurant, I hope it will help you.
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Sixty percent of the profits of joining hot pot restaurants.
The profit of the hot pot restaurant mainly comes from the dishes, which can reach 60% if the control is good. The overall profit of hot pot can reach about 30%-50%. In addition to rent, decoration costs, equipment costs, table and chair procurement costs and other store construction costs, as well as daily expenses such as labor costs, water and electricity costs, publicity costs, etc., it should not be a problem to reach a profit margin of around 30%-50%, and it is normal for a small and medium-sized hot pot restaurant to earn 500,000 yuan a year.
Disadvantages of joining a hot pot restaurant:
1. The franchise fee is too high. Many brands have a franchise fee at least.
Seventy or eighty thousand, resulting in too high input costs for franchisees.
2. Many marketing strategies are restricted. Joining a brand may be consistent with the headquarters in all aspects such as store style, hot pot taste, marketing, etc., and cannot have its own way and give better play to its own strengths. <>
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