I want to buy a Jaguar XJ, why is the Jaguar XJ used car so cheap?

The all-new 2013 Jaguar XJ is designed for the elite who value taste and elegance. In terms of appearance, the 2013 new Jaguar XJ continues Jaguar's unique British style, with a wide body, a classic leopard head shape on the face, sharp leopard eyes, and a raised contour line on the hood have a unique beauty. When it comes to the interior of the XJ, it is also very luxurious, and the design layout of the center control room surrounds the car, which not only allows the owner to enjoy the fun of driving, but also fully takes care of the comfort of the family members in the same car.

In addition to nearly one meter of ample legroom and a panoramic glass sunroof that is standard on all models, two log pallets are also prepared behind the chairs in the front seats, making the XJ instantly transformed into a unique luxury mobile office.

It is worth mentioning that XJ's newly added turbocharged engine and V6 supercharged engine can not only meet the power demand, but also realize the concept of low emission and environmental protection. To sum up, the all-new XJ can meet your needs in all aspects in terms of body size, exterior design, and power performance.

At the same time, you can also follow Jaguar China's official Weibo to interact with us!

Because the brand retention rate is low.

Jaguar, a well-known British luxury car brand, was born in 1922 and was founded by Sir William Lyons; It is now part of the Tata Group of India. Entering China in 2004, Jaguar currently has three major products in the Chinese market: X series luxury sports sedan, Type series luxury sports car, and PACE series luxury coupe SUV.

In 2004, Jaguar officially entered the Chinese market. In 2015, Jaguar released its first SUV model, the XEL, a luxury sports sedan. In 2018, Jaguar's first luxury electric coupe SUV, the i-Pace, was launched at the Beijing Motor Show.

The jaguar, also known as the jaguar, is designed as a jumping jaguar, with a vivid, concise and dynamic shape, containing strength, rhythm and bravery.

The origin of the name Jaguar can be traced back to 1937.

In June of the same year, SS Motors officially took over Sunbeam (Wolverhampton) Motors. Sir Lyons was keen to name the car Sunbeam, which had won many world championships and was a sign of "victory".

Unfortunately, there were some problems within the company. In the end, they were forced to abandon the use of Sunbeam as the company's name. Sir Lyons chose a name that is pronounced crisply in all languages, jaguar, after a flying machine of the First World War.

Who is the driver of the Jaguar XJ? When it comes to millions of business vehicles, most people think of the A8L, S-Class and 7 Series cars at the first time. The advantage of word-of-mouth has almost allowed these three cars to monopolize the luxury car market, but they lack their own personality.

Jaguar XJL pursues niche personality and gentlemanly demeanor while ensuring the auspiciousness of high-end luxury. It can be said that the young people of the new wealthy class of Jaguar XJ generally pursue personality and brand details. Perhaps what they are interested in is the luxury of the Jaguar XJ, which is different from the luxury of the top three German companies.

As the top product of Jaguar cars, the brand of Jaguar XJ is not higher than that of Mercedes-Benz, and the technology content is also lower than that of Audi A8L. Although the market positioning of XJ is a luxury car, in terms of **, the range of 10,000 is cheaper than Mercedes-Benz and Audi. And in the second-hand car market, Jaguar XJ's value retention rate is not as good as that of other high-end brands.

Why is Jaguar XJ so cheap? In fact, Jaguar XJ's comparative advantage in the first place is not proportional to its sales volume, and online dealers frequently reduce prices by 20-300,000 yuan and have not formed a hot trend, and they cannot be sold. That's a stark contrast to Mercedes and Audi's D-Class luxury cars.

In China, the Jaguar brand has not been greatly improved, so XJL always has a considerable discount margin in terms of terminals, and a million-level XJL terminal can be bought for less than 700,000. The strength of the Jaguar XJ lies in the streamlined aesthetic style, which is incomparable to the Mercedes-Benz S-Class or the Audi A8, and even the interior design style is definitely not disgraced by the royal style. So in terms of styling, XJL is still good.

But the aura of appearance can't hide the lack of XJL technology, because Jaguar doesn't have its own core technology. For example, the engine is inextricably linked to Ford, and the gearbox is made in Germany. The only thing that can be done is an all-aluminum body.

Compared with Mercedes-Benz S, BMW 7 Series, Audi A8, it is far from the same.

Jaguar XJ** is cheap, an important reason is that the quality of its products is unacceptable in China. Almost every imported Jaguar Land Rover sold in China will have problems at some point. It's not that the quality is insufficient, it's that the design is not suitable for the Chinese environment.

As a result, there are very few buyers, resulting in a serious decline.

Millions of car purchase subsidies.

Who are the people who drive the Jaguar XJ? When it comes to millions of bullet car business cars, the vast majority of people should immediately think of the A8L, S-class and 5 series of these three cars, the advantages of user evaluation basically make these three cars monopolize the luxury car sales market, but lack their own personalization. And Jaguar XJL is to ensure the level of high-end luxury at the same time, but also the pursuit of the perfect unpopular personality and its gentlemanly style, it can be said that the Jaguar XJ is generally the new rich class of young people, the pursuit of perfect personalization and well-known brand accumulation, perhaps what they value is the Jaguar XJ body and the German top three different sense of luxury.

As a high-end commodity of Jaguar cars, Jaguar XJ's well-known brand is not as high-end as Mercedes-Benz, and the technical content is not as good as Audi A8L, although the target market of XJ is high-end sedans, but in terms of price, the market price of 80,000 is lower than that of Mercedes-Benz and Audi. And in the second-hand car market, Jaguar XJ's value preservation is not as good as other big brands.

Why is Jaguar XJ so cost-effective? In fact, the comparative advantages of Jaguar XJ are not proportional to its sales volume, and the price reduction of 20 or 300,000 yuan on the Internet has not produced a hot sales trend, and it is still not moving. Compare Mercedes-Benz and Audi's D-Class luxury sedans, but the production is very different.

In China, Jaguar's well-known brand has been greatly improved, so XJL has a very large discount on the terminal equipment of the simple car from beginning to end, and a million-level XJL terminal equipment can be purchased without 700,000. The advantages of the Jaguar XJ depend on the styling design with streamlined artistic beauty, which is incomparable to both the Mercedes-Benz S-Class and the Audi A8, and even the design scheme of the interior of the car is certainly worthy of the royal design style. So in terms of styling, XJL is very good.

However, the halo on the surface does not cover up the lack of technical skills of the XJL, because Jaguar does not have its own key technologies, such as the car engine has countless connections with Ford, and the transmission is a French honor. The only thing that can be taken out is the all-aluminum body. Compared with the Mercedes-Benz S, BMW 7 Series and Audi A8, the lack is far away.

Jaguar XJ's **low, there are also the main factors is its product quality in China's water and soil adaptation, in China's first mouth Jaguar Land Rover Range Rover, basically every noisy car is there will be more or less problems. It's not that the quality is unqualified, it's just that the design scheme is not suitable for the Chinese environment. Therefore, there are few consumers, resulting in a serious price drop.

Millions of car purchase subsidies.