What is M2B2C and what is S2B2C?

E-commerce model.

How it works. The stage is to automate the management of the entire enterprise and the "distributor" between the enterprise, through the Internet, not only to save costs and increase efficiency, but also to develop new market opportunities, business transaction information exchange between enterprises, such as purchase orders, commercial invoices and confirmation notices.

This type of information exchange agreement is called Electronic Information Interchange (EDI) and works by assigning each field of the electronic ** to each part of the commercial transaction paper** on a one-to-one basis, just as all purchase orders and transaction records are recorded in the database.

Stage Electronic funds transfer, such as automatic transfer of funds between a bank and its correspondent business.

Stage: All shipment requirements will be automatically fulfilled after being processed in the database.

The S2B2C model is the social e-commerce model. S refers to the supplier of goods, B refers to the small seller or sharer, and C refers to the consumer. The social e-commerce platform opens up the ** chain of the S-side, combines the private domain traffic of the small B-side, and shares the goods with their friends through the small B-side, that is, the C-end consumers, and the S and the small B both serve the consumer C, provide high-quality products and services for C, and generate actual value.

Two minutes to tell you the business model innovation of the community, in fact, is the S2B2C model!

C2B2M is an emerging business model, short for Consumer-to-Business-To-Manufacturer. This model refers to the establishment of a tight and dense connection between consumers and enterprises, so that consumers can directly put forward their needs to enterprises, and enterprises can carry out corresponding production and production according to the needs of consumers.

In the traditional business model, manufacturers usually produce according to the demand of the market, and consumers can only meet their own needs by buying existing products. In the C2B2M model, consumers can guide the production direction of enterprises by directly proposing their needs to enterprises. Consumer needs can be collected and sorted out through online platforms, social networks and other channels, and enterprises can produce and organize according to these needs.

The benefit of the C2B2M model is that it is able to better meet the needs of consumers and avoid the problems of overproduction and overstocking. At the same time, it can also help enterprises better grasp market demand, reduce market risks, and improve production efficiency and enterprise competitiveness.

In short, the C2B2M model is a business model that can eliminate the gap between production and consumption, which can better meet the needs of consumers, and at the same time, it can also help enterprises better grasp the market demand and improve their competitiveness.

In the M2B2C export model, M includes both foreign trade exporters and manufacturing enterprises, in order to highlight the compression of intermediate circulation links, guide.

The transformation and upgrading of manufacturing enterprises, this article mainly refers to manufacturing enterprises. b Refers to.

It is an overseas execution link, and in terms of the main concept, it can be set up by a Chinese enterprise.

Overseas companies and domestic cross-border e-commerce service companies can also be national.

foreign cross-border e-commerce service companies; In terms of spatial concept, it can be both overseas.

Bonded warehouse, which can also be a general overseas warehouse; In terms of content concept, covered:

Overseas warehousing, sorting, delivery and supporting services such as Huai after sales. c Refers to.

It is a foreign consumer, which can be either an individual or a retail store.

In a nutshell, M refers to the manufacturing company, and B refers to the overseas execution ring.

section, c refers to foreign consumers. Through cross-border e-commerce transactions.

The platform organically combines M, B and C.

Compared with the traditional channel model, the M2C model obviously has the following advantages:

Lower: Under the M2C model, manufacturers sell their products directly to end consumers, bypassing middlemen, thus significantly reducing channel fees and making them more competitive. Pangu China, for example, defines its business model as "moving products from the production line directly to the consumer's living room".

With the M2C model, Pangu's products are more than 30% lower than similar products of competitors, which is a huge advantage.

Channel resource integration: Under the M2C model, manufacturers have complete control over distribution channels, so that they can effectively integrate product distribution, logistics, order processing, consumer information and other links, and establish a complete and efficient channel information system. Through this system, manufacturers can track the movement of product logistics in a timely manner and reduce channel conflicts between different sales regions; At the same time, manufacturers can also establish a customer center, handle customer orders in a timely manner, listen to customer voices, and establish an efficient customer service and feedback mechanism.

At present, Pangoo has established an M2C service center in Shanghai and a distribution network covering major large and medium-sized cities across the country, which can process customer orders in a timely manner and achieve 8-hour free door-to-door delivery services in four first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen. Under the M2C model, the company integrates channel resources, coherently integrates order processing, logistics, after-sales service and other processes, and can provide timely feedback and processing of customer information, which improves customer satisfaction.

Provide customized services: With the advent of the Internet era, consumer needs are diversified, and the consumer market is evolving along the path of the mass era, the niche era, and the individual era. In the era of the public, marketing no longer revolves around the best attributes, but according to the principle of people-oriented, around consumer behavior, which requires enterprises to carry out marketing activities according to the needs of consumers (from product design, development, manufacturing, channels and promotion consistently).

This is one of the major features of the M2C model, which shortens the intermediate links, and allows manufacturers to put their marketing functions in front of each other and provide personalized products and services tailored to consumer needs.