Rice noodles are angry! Xiaomi was collectively complained about the malicious price reduction by me

The development trend of Xiaomi mobile phones in the past two years is really good, whether it is the share of overseas or domestic markets, there has been a significant increase, and the recent attempt to enter the high-end market is also ideal. Xiaomi mobile phones themselves have relied on their own "cost performance" over the years to circle wave after wave of Xiaomi fans, and Xiaomi mobile phones are not like other mobile phone brands, even if the new machine is after two or three months, it will depreciate rapidly, Xiaomi mobile phones have always maintained their value, so this time Xiaomi mobile phones have been greatly reduced, so that many Xiaomi fans are dissatisfied, Xiaomi has suffered a collective complaint, Lu Weibing's move is really stepping on the user's thunder point. <>

The development of the brand of Xiaomi has been relatively stable,In the first few years, Xiaomi has always been to"Super high cost performance"As its own brand label,In those years, everyone pursued low-cost mobile phones,Therefore, Xiaomi has relied on its own ** and good mobile phone quality,Circle a wave of die-hard rice fans,But in recent years, the mobile phone market is no longer popular"Low price",But "self-national national brand"。, Xiaomi encountered the first huge brand crisis, Lei Jun is also very bold, quickly made a decision, and handed over the low-cost Redmi series to Lu Weibing independently, and Xiaomi's main series began to work towards high-end models. <>

Facts have proved that Lei Jun really has a visionLu Weibing's Redmi brand,It has made a name for itself at home and abroad,Note7 8The sales of these two mobile phones are very gratifying,Redmi K20 Pro The limelight even surpassed that of Xiaomi Mi9,Rushed into the top ten of the world's best-selling models,It is also because of this series**K30 Pro,It has led to Xiaomi's fans collectively complaining about Xiaomi's malicious price cuts。 <>

We said before,Xiaomi occupies a major position in the hearts of rice fans with cost performance and value preservation,Xiaomi's mobile phones have not been reduced in price much,The value of second-hand mobile phones is even higher than Apple,Therefore,In the psychology of rice noodles Xiaomi**There should not be large fluctuations,But I didn't expect that the K30 Pro, which had just been on sale for three months, was reduced by 2999 in the 618 event to 2197,Although the event is over now,But let the Xiaomi fans who are already accustomed to the high value of Xiaomi mobile phones are very unhappy,Just bought it for a few months,It dropped so much,So Xiaomi was subjected to collective complaints。

In our opinion, this is just a small thing to reduce prices and increase sales, but for Xiaomi's consistent corporate culture, Lu Weibing did a big thing this time that really hurt the image of Xiaomi fans in Xiaomi's heart, which is why it caused such a big movementI also hope that Xiaomi can learn a lesson from this incident and take a way that is acceptable to everyone to increase its sales and corporate value.

Lu Weibing really stabbed the hornet's nest this time. During this year's 618 period, Redmi K30 Pro dropped from 2999 yuan to 2197 yuan overnight. As a result, on a well-known complaint platform, 68 Redmi K30 Pro users have launched a collective complaint, accusing Xiaomi of maliciously reducing prices and demanding a refund of the price difference.

At present, the number of users who have collectively complained is still increasing.

He did poke the hornet's nest, because the price of Xiaomi's mobile phone was too big, and it did not retain its value, which made many people who bought it feel that it was not worth it.

This is not to say that he poked the hornet's nest, this is actually something that will happen sooner or later, it is just a matter of time.

At the beginning of August,Major mobile phone manufacturers began the competition in the second half of the year,Xiaomi took the lead in holding a new product launch conference,Xiaomi 10 Extreme Memorial Edition and Redmi K30 Extreme Memorial Edition are selling hot,The enthusiasm of rice fans has exceeded Xiaomi's expectations,Among them, Redmi K30 Extreme Memorial Edition is in a state of empty seconds for three sales,The rice noodles that have gone through three snaps are also completely disappointed,Xiaomi began to play hunger marketing。 On August 25th, the Redmi K30 Ultra Edition went on sale for the third time, and it was still sold out by everyone, and the next sale needs to wait until September 1st, that is, the time when the realme X7 series was launched, so rice fans can only continue to wait.

The reason why the Redmi K30 Extreme Edition is popular is because it uses SamsungE3 material AMOLED screen, and supports 120Hz high refresh rate, equipped with Dimensity 1000+ chip, with stereo speakers and 4500mAh large battery and other flagship configurations. In the first sale, the Redmi K30 Ultra achieved sales of 100,000 units in 1 minute, and it is precisely because this phone is the most cost-effective in the same price range, so it will be sought after by rice fans.

The rice fans who failed to buy three times were completely angered by Xiaomi's marketing methods, and Lu Weibing's personal comment area also fell, and the rice fans commented that they had the ability to sell the goods, and they were once again played by Xiaomi, and no one cared about the scalpers grabbing the goods. In short,Rice fans are very dissatisfied with Xiaomi's approach,This is the third time it is on sale,Rice fans have little patience to wait until the next sale,After all, the realme X7 series of friends will be released,This mobile phone is the benchmark of the Redmi K30 Extreme Edition,It will also be equipped with Dimensity 1000+ chip,With 120Hz refresh rate and other flagship configurations,The key is that Realmex7 Pro** is also close,Even cheaper than Redmi K30 Extreme Edition。

In the face of the rice noodles' turns, Lu Weibing was forced to apologize publicly under pressure, and said that the popularity of this product has exceeded Xiaomi's expectations, although the stock is more than the previous flagship product, but some of the rice noodles still haven't been grabbed, and apologized to the rice fans again. In order to improve the experience of rice fans, Xiaomi decided to open the full pre-sale of the 8+512GB version on September 1, and it will be shipped within 14 days after payment, and at the same time, it will be sold on September 1 and September 86+128GB, 8+128GB version, this is also to meet everyone's different needs, and will try its best to increase production capacity, the real reason is that realme has put pressure on Redmi.

In short, the official response is that the production capacity has not been able to keep up, is it Xiaomi deliberately "playing monkey" to play hunger marketing, or Redmi K30 Extreme Commemorative Edition** can't keep up, do you think Xiaomi is deliberately selling three seconds?