How to develop a detailed SEO optimization plan

SEO infrastructure1. Optimization of the structure of the stationReasonable planning of site structure (1, flat structure 2, auxiliary navigation, breadcrumb navigation, sub-navigation) specification, simple URL design (**At the beginning of the design, there should be a reasonable URL plan. )2. Optimizationnavigation. 404 page setup.

301 redirects.

**alt, title tags.

Title. Description.

Keyword density.

Individual keyword density.

Keywords in h1h2h3.

nofollow

1. The first page of the "Special Topic" column "Channel" homepage.

3. System planning).

Content buildingThe core idea of content building is to solve user needs.

1. Original content or pseudo-original content.

2. Copywriting or UGC

3. Scan books, newspapers, and magazines.

4、faq2. Optimization of content page detailsArticle abstract guidelines (concisely describing the core idea of the article).

**Alt, titile tags.

nofollow

3. Internal link strategyOff-site promotion1. External link buildingAdvertorials. Catalog submissions.

Independent blogs. Forum signatures.

Yellow pages**. Submit a collection.

Classified information. Weibo promotion.

SNS promotion.

Data analysis1. Data analysisAnalyze common page metrics based on statistics (statistical tools): page views (PV), number of visitors (UV), bounce rate, average visit duration, number of conversions, conversion rate, etc. Focus on the analysis of search engine data (channels, keywords).

2. Competitor analysisWeight, PR value.

Backlinks. Internal links.

Included. **History.

**Structure. Target-type long-tail keywords (target-type refers to the long-tail keywords of ** product or service extension, and often the long-tail is mainly based on the target-type long-tail when optimizing the long tail, because these long-tails can really bring us target customers and target volume).

When we take a**, many webmasters will naturally check the problems in this **, but some webmasters know it in their hearts after checking, but if they don't write out the problem, or come up with a plan, then it is likely to be forgotten, so we not only need to diagnose the problem in the ** that has just arrived, but also to come up with a solution to it, and come up with an executable **optimization plan.

So how to come up with an executable optimization plan, first of all, we need to find a solution for our own problems, find a solution and prepare to optimize the plan at the same time, these plans are not written out of nothing, can not be written without doing, we must implement these plans, so that the optimization can be effective.

Take studying abroad** as an example

1. Industry analysis

In the past ten years, the annual growth rate of students studying abroad in China has been about 20%, and the number of students studying abroad has gradually increased, and the age has decreased. The main advantages of studying abroad are the quality of teaching life, study abroad experience and further study; The main countries of study abroad are: the United Kingdom, the United States, Australia, Canada and other English-speaking series of countries are more concentrated.

Conclusion: From the 1000+ index to 4000+ index in the last two years since 2016, it can be seen that the demand for the study abroad market is becoming more and more intense, and the keyword index has risen relatively large, and the official website of the enterprise brand needs to seize the opportunity.

Portrait of the target group: The target audience is mainly in Guangdong, Zhejiang, and Beijing, and the age group is 30-39 years old.

3. Competitor SEO analysis

1.Study Abroad Network.

2.Too stupid to study abroad.

3.Study abroad in Tsuhashi.

4.We**.

Analysis results: It can be seen that the weight of competitors is above 6, the keyword database is above 600, and the keyword database of the study abroad network has reached more than 180,000, which has reached the late stage of SEO. The number of entries has reached more than 40,000, and the age of the domain name is more than ten years, which can be said to be a good foundation, which is our goal and the opponent we want to surpass.

Analysis of the results of the site: ** Flat structure, navigation link column page, static page, beautiful page design, on the basis of ensuring user experience and conducive to SEO optimization, there is a lot of value for us to learn and learn from the site; The content of the page is related to the theme, and the content page of the homepage column page is set up with TDK, and the keyword deployment is reasonable.

Content page tdk

Column page tdk

1.Define goals with leaders, quarterly, semi-annual, quarterly.

3.** Structural optimization, add map, add 404, do 301, page adjustment, architecture optimization.

4.Optimization, tag optimization, increase internal links.

6.The construction of external resources, blogs, forums, and product (library, know, post bar) platforms.

8.Advertisements such as Guangdiantong and network alliances, and the platform pushes each other to increase**.

Many people don't have any planning before doing ** optimization, and as a result, there is no effect after doing it for a long time. For the formulation of SEO optimization plans, differentiated SEO optimization plans are generally formulated according to the nature of the company's products, product characteristics, customer groups, etc. Below, I will share with you the process steps of the SEO optimization plan:

1. User acquisition.

In SEM, it is mainly through the setting of keywords, creatives, and landing pages that potential customers enter the enterprise**. At this stage, according to the analysis of the current situation of the enterprise and the account diagnosis report, a reasonable product portfolio strategy is formulated, a high-quality account framework is built, keywords are selected, and high-quality ideas are written for SEM marketing.

2. Determination of TDK.

The TDK is like the name and number we have when we go to school, so it can tell the search engine what we do in the first place. The determination of TDK requires us to be familiar with our own optimized business, and then position the product. Through comprehensive analysis of some data such as search keyword recommendation, competitor keyword analysis, index, etc., the more suitable keywords are finally determined, and then the title and description are determined.

3. Audience accuracy.

SEM is based on the user's active search, the demand is very clear, and the willingness is stronger, so the accuracy of SEM is better; The information flow is to tap more people with potential intentions, and its push mechanism is based on algorithms such as the information content that users have browsed in the past, which cannot be completely accurate.

4. Monetization. That is, the realization of traffic, the payment behavior generated by users, or the accumulation of user volume ** advertising space to get income. In SEM, the revenue is entirely based on the user's purchase of the company's products or services.

SEM needs to do a good job of data monitoring in this link, including user behavior, channels that generate conversions**, etc. Manlong Planning not only records user visits in real time and monitors the operation status, but also monitors the effect of bidding keywords, analyzes the effect of advertising channels, improves the promotion effect, and optimizes the user experience to improve the conversion rate and increase sales.

5. SEM + SEO information sharing complement each other.

There are some long-tail words with high conversion costs in SEM keywords, which are not suitable for bidding rankings that pursue ROI, but they are suitable for SEO construction system, and SEO methods can be used for ranking optimization. In SEO optimization, it is found that the regular keywords that can improve ROI can also be accurately placed on SEM. SEM and SEO keyword data sharing can play a complementary role, selecting competitive industry core words for SEM bidding rankings, and selecting long-tail words for SEO natural rankings, which can maximize the benefits of search marketing.

As long as you understand the 5-step process of formulating an SEO optimization plan, you will basically know that your original SEO marketing is really not in place, so there is a big gap with the expected effect.

When a high-quality plan is determined, there should be a premise and a plan first. That is, on the basis of the plan, the quality is formulated.

If you want to develop a high-quality ICU optimization plan, this plan is that you must first understand the product, and then you can develop an excellent plan in this way.

If you want to customize a high-quality optimization solution, you must not only know the project well, but also find out exactly its advantages and disadvantages.

You can choose some good quality patterns, and then choose the best plan for the body to depict.

If you draw a plan, you must put one of his configurations a little bigger, it will be better.

If you customize the optimization plan, I think the best thing is that it can be effectively improved.

The optimization scheme developed by this can be made through his official simulator, right?

The first thing to do is to brainstorm to choose the right solution.

To develop a high-quality SEO optimization plan, you must first find information before you can formulate it.

Customized premium, which you should look for on this aspect of the quality program.

How to formulate a good quality is a c o u fat or excellent quality words, I can go directly to the alarm clock in our relative mystery is the software.