Talking about the path of SEO development How to make a career plan for SEO

Most people don't understand SEO, they feel that SEO optimization takes a long time, the results are slow, and there is no sense of achievement, so it is better to directly burn money to do bidding. Today I'm going to analyze and answer this question.

The idea that SEO is better than bidding is wrong.

Many people think that it is better to hire someone to do SEO than to spend money to directly promote bidding. But you have to understand that when your **paid bidding is promoted, it actually invisibly increases your ** reverse link. Once you stop paying, the rankings you previously held will cease to exist.

Bidding is a bottomless pit, just like smoking, addictive, and it is difficult to quit.

So, if your company has a lot of money and just wants to do brand promotion, then you don't have to think about money at all, because you can always use money to get things done.

But what about small and medium-sized businesses? You can't spend money on bidding promotion endlessly, regardless of the cost! The money you earn is not as much as you spend, so if you have money, you can bid, and if you don't have money, you can do people-friendly SEO with peace of mind.

The general trend is that the future ** can't be separated from SEO, because you don't want to do it, but your competitors will do it, and you have to seize the opportunity early and get a good ranking, then it will be easier to get recognition. In the future, SEO is no longer limited to yours, but breaks through existing ideas and extends to other sites, the purpose is to borrow other people's SEO for their own publicity and promotion, so as to make a profit.

SEO is a kind of thinking, don't be confused in technology, we must pay attention to the expansion and development of thinking, often interact with peers, and promote the reasonable development of the SEO industry. At the same time, we must maintain the style of SEO, keep SEO close to the people, and keep SEO can really bring long-term benefits to the enterprise.

SEO must make a big difference.

Search engine promotion is still the most accurate promotion method among all promotion channels on the Internet. The search engine accurately completes the one-to-one information service through the user's active keywording, analyzes the user's needs, and directly feeds back the web content that the user may need from the hundreds of millions of web page inventory, and at present, there is no tool that can replace the search engine.

The search function of search engines is a necessity in the era of Internet information boom. The amount of information on the Internet is showing a geometric growth trend, netizens are being submerged in the ocean of information, and the search function can rescue users from the vast ocean of information, and the search function of the search engine will become one of the indispensable features of the Internet in the future. From the current APP search, site search, search engine search service, etc., we can see the signs, as long as the amount of information is large, you need a search function, where there is a search function, you must need SEO, because the search engine greatly improves work efficiency.

Bidding will become the primary way for search engines to monetize. The essence of bidding publicity is advertising, with the development of the bidding publicity market in recent years, it is an indisputable fact that the cost of bidding publicity is rising day by day.

The future development of the SEO optimization industry mainly depends on the development and changes of search engines. With the development of artificial intelligence technology, search engine algorithms will be more intelligent and search results will be more accurate. This also means that the techniques and methods of SEO optimization need to be constantly updated and upgraded.

The future development trend of the SEO optimization industry includes the following aspects: scattered.

1.Content optimization: Search engines will pay more and more attention to user experience and content quality, therefore, SEO optimization needs to pay more attention to the quality and originality of the content, as well as the ease of use of the page.

In short, the future development of the SEO optimization industry needs to pay attention to the development and changes of search engines, and update and upgrade SEO technologies and methods in a timely manner. At the same time, SEO optimization needs to pay more attention to the user experience, content quality and mobile device optimization to improve the ranking and traffic.

In the late 90s of the 20th century, with the growing full-text search engine represented by Google, it gradually surpassed Yahoo's such a classified catalog. Due to the relationship between economy and culture, domestic SEO is generally very late, about 2003, the first batch of SEO enthusiasts appeared in China, mainly in the forum, blog to express their own opinions, share experience, until 2004 search engine optimization in the country widely spread, many companies and individuals are trying to commercialize the operation, due to the bad operation of most of the practitioners, the SEO industry has fallen into a trough, SEO has gradually become synonymous with cheating.

Until 2005, with the improvement of search engine algorithms, the search engine optimization industry experienced a big baptism, many people were eliminated in this competition, and the SEO industry was purified to a certain extent. Until 2007, those who have a firm belief in SEO are still working silently, and the SEO industry has gradually recovered its vitality, and their work has been recognized by more and more people.

SEO translates to search engine optimization in Chinese, which is a way to use the rules of search engines to improve the natural ranking of ** in the search engine in question. The purpose is to make it occupy a leading position in the industry and obtain brand benefits, which is largely a business behavior of the first operator to move himself or his company's ranking forward. <>

It is a technique that analyzes the ranking rules of search engines, understands how various search engines search, how to crawl Internet pages, and how to determine the search result ranking for specific keywords. The search engine adopts the means of being easy to be cited by the search engine, optimizes the target, improves the natural ranking in the search engine, attracts more users to visit, increases the number of visits, improves the sales ability and publicity ability, so as to enhance the brand effect. <>

If you want to do a good job in SEO optimization, it is usually not a one-person business, we need a team to achieve it together, of course, if you are more versatile, you can do it alone, but usually if a company wants to do search engine optimization, because of the volume, there is no team, and the speed of SEO optimization will be very slow. Front-end development, security talents, SEO, link specialists, and SEO optimization talents are needed. <>

SEO optimization practitioners are mainly divided into the following stages: primary stage, intermediate stage, advanced stage, and top master. The majority of beginner and intermediate students are now present.

In fact, if you want to do a good job in SEO optimization, you must clarify the positioning of the best through the communication of products and operations, how to make your brand words and the words you want have better rankings, and have better product conversion under this premise. Even through their own optimization means, to make a word that is not available, so that the word becomes searchable. Therefore, although SEO may not be so effective, its drainage effect is still there, and we also need to have a deeper understanding of SEO knowledge, which will still be useful in the future.

The SEO team is a web optimization team. The development prospects of SEO are very good, and there is a great demand for Internet platforms in the future.

The prospect of SEO is still very impressive, and SEO is definitely a more reliable and low-cost method of network promotion.

SEO is the eternal rigid need of the information age, the most accurate and efficient promotion method, there are very good prospects in the future, and high-quality content is the eternal demand of people.

In this utilitarian world, what we do and how we choose is generally linked to returns. Of course, before learning SEO, we will also face such a question, is there a future for learning SEO? What are the prospects?

Is it rewarding? Being asked the same question too many times makes me think. Therefore, I would like to briefly share my personal feelings.

1. What is the use of learning SEO?

First of all, learn SEO and you can find a job that pays well. In 2016, most fresh graduates can get a salary of about 3k during the internship period, and as long as they know the introductory knowledge of SEO, the salary of an SEO specialist can get 3K-6K, which can be said to be about the same as the salary level of most fresh graduates. If you accumulate experience after two or three years, as well as knowledge supplementation, you can reach the subjective position of SEO, and the salary can almost rise to 8K-20K at this time.

Later, if you add some knowledge of network marketing, promotion, etc., as an enterprise product manager or operation supervisor, the salary can reach 15k-30k. As long as you can continue to work hard to improve yourself, this process will take about 10 years. Therefore, a monthly salary of 15k is already a good salary in a second- or third-tier city.

Again, it's possible to start your own business. For people who don't have a job and don't have money, it couldn't be better, and it doesn't cost much to open a studio. Specializing in SEO optimization, after a year or two, there will be some improvement.

At the same time, you can do training, and you can find partners while lecturing, which is also the best of both worlds. Of course, it is also a good way to start a business by contacting local characteristic factories and enterprises to help them analyze, do surveys, build **, attract traffic, and convert traffic.

2. How to get started with SEO optimization?

First of all, it must be clear what is learning SEO for? Determine a goal to increase traffic and increase conversion rates. Instead of learning SEO for the sake of learning SEO.

Understand the goal, and then accumulate the skills needed for this path step by step, and finally become a master. So, what skills are needed? To put it simply, you must have basic knowledge of SEO, marketing knowledge and management knowledge, and in different periods, the knowledge required will be slightly different, of course, the most important thing is to know what you want to do, and you can learn this knowledge according to your own needs.

Well, that's pretty much it. But then again, in the whole journey of life, whether you want to take the next step, how to take the next step, or you still have to choose, maybe some people like to take it easy, and some people like to challenge. So, no matter how gorgeous others say, it's better to think for yourself.

Go your own way with your own feet. Share.