How to be a mother and baby store that rides the wind and waves?

A shopkeeper who specializes in infant swimming shared: The baby swimming shop seems to have a lot of traffic, but it is actually not profitable. So I began to think of a new way out and turned to **.

The premise of doing ** is that the store should be renovated to form a cornerstone of trust. Therefore, the owner of the store decorated the store very high-end and clean from the perspective of Bao Ma, and sold maternal and child products through the circle of friends, while also allowing customers to have a comfortable environment to interact and communicate when they came to the store to consume.

Since then, we have gradually improved our efforts to make maternal and child products, and opened a second store with an area of 150 square meters, this time still insisting on customer experience first, using the best swimming equipment at the moment, and specially opening up a shopping area. The owner said: "If the decoration of the store is cold, the service will not be comfortable.

Whether it is ** or the appearance is the best, don't make do with the decoration of the store".

In recent years, after the child king opened a local hypermarket, the shopkeeper was glad that he had a good decoration and could compete with the child king. And said: "Although we are small, we do a good job, and the experience to customers is no worse than that of a large chain."

It is enough to make money by running the current membership well, and my current job is to educate, so that customers can identify and buy good products by themselves, and the store will match the good products and customers to generate stickiness. Don't blindly choose products for the sake of profit, because community business is done sincerely.

Trendy, fashionable, and keen on new things are the characteristics of this online celebrity store owner. "7 a.m. to 11 p.m. Online WeChat communication and offline store experience are the complete path for me to do business. ”

Different from other mother and baby stores, the store clerk is also a helper and information collection station for Bao Ma, according to consumer needs, the expert views are sorted out and popularized, and made into small cards and posters for customer tips and guidance.

Moreover, the store's own IP creation has also been put on the curriculum, through community classes, travel and baby, dressing, female entrepreneurs and other sections to make themselves the image of "new women" in the minds of mothers, many mothers will come to consume after trusting.

The enthusiastic attempt of these new ways of playing and the image and IP creation of their own stores have allowed these store owners to obtain a new round of dividends. However, many stores are becoming more and more difficult to do business in the post-epidemic era due to poor store decoration, limited content creativity for new gameplay, lagging management mode, short-sightedness of product procurement, and lack of IP building capabilities. "The big waves sweep the sand, and the brave wins.

Count the baby male characters, but also look at the present day. ”

There are 300,000 mother and baby stores in China, with a market size of 3 trillion yuan, the dividends are still there, and the store gold mine is still there, but who is the trendsetter of the times?Who can strategize?

Professional things still have to be done by a professional teamRock City Mother and Child Space Design, store design & soft decoration & shelf & IP image, create an Internet celebrity mother and baby store, and effectively improve the business plight of mother and baby store ownersVIP Consulting**: 17740683740.

If you want to do a good job of a mother and baby store that rides the wind and waves, you must understand the needs of customers to a certain extent, and develop a more lively place with customer flow.

I think I should buy something that is more avant-garde than it is now, and more practical. That kind of children's clothing or things, and pregnant women. Wear some fashionable little maternity dresses, so that you will ride the wind and waves, and business will be booming.

For a mother and baby store, first of all, you have to have this, that is, the material** and what you need to do, that is, you need to have connections, and then you need to have customers**, and then these are all things to consider.

First of all, you have to become a sister who rides the wind and waves in order to open a mother and baby store that rides the wind and waves.

Investigate where grandma buys cheap from?The quality is good, so it is indicated that electricity is required. Investigate good locations. Then open a store. It is also necessary to learn knowledge.

In the era of marketing, mother and baby stores are just a way to experience customers. It is recommended that you adopt both online and offline models, and online channels can be used as a reference for product selection and pricing. Offline channels can serve as a complement to the experience and a guarantee of product confidence. Hope it works for you.

It depends on local needs and realities.

I think you can be more similar to him, try to sell some better brands, so that it is easier for mothers to trust you.

Make the business of the mother and baby store boom:Do more publicity activities, such as: send orders to nearby places with large volumes.

1. Free learning activities on baby parenting knowledge and postpartum recovery knowledge can be held frequently.

2. Nowadays, people open stores and like to join the chain form more and more, especially in recent years, the popular mother and baby stores, most of which appear on the streets of major cities in the form of franchise stores.

3. The brand to join must be a big brand, and it must have a certain reputation in the country, especially those brands with celebrity endorsements and TV advertising.

4. Be clear about the characteristics and advantages of the product, and clearly mark the reason for the product. For example, the treatment of new products on the market or unsalable goods, the best goods are concentrated in the seasonal flow goods, and ensure sufficient supply, and do not make useless sacrifices.

First of all, we must have a certain common sense and understanding of maternal and infant products, have some experience in some common phenomena of children, and have connections, and finally, the geographical location and decoration of the maternal and infant store are very important, and a good location will have good traffic, but whether you can retain customers depends on your marketing ability, after all, there are still competitive advantages of online platforms like Little Red Elephant.

In the process of shopping, the most important thing for customers is always the product. Customers may decide whether or not to enter the store at a glance. Therefore, the first feeling of the store to customers is very important, especially the product display, which must have characteristics and be attractive.

It is generally believed that there is nothing new in the display of maternal and child products, that is, it can be placed on the shelf, but the display in the store must be carefully arranged, and even the placement of bonsai next to the container is useful. The placement of the product not only highlights the complete characteristics of the maternal and infant products brand, but also allows consumers to immediately see the appearance of the product.

The store environment is impactful, transparent and bright, with visual effects and expressiveness, and the placement of products with a sense of hierarchy gives people a sense of richness in the products of the maternal and infant brand. The main new product is placed in the middle, so it is placed in a prominent position to achieve the purpose of the main product. The two sides are classified according to infant supplies, food, toys and books, baby shoes and hats, mother's supplies, series gift bags, etc., a series in a row.

In this way, customers can quickly determine their purchase goals and make choices and purchases quickly.

If there are many products, it will leave a deep impression on customers and can play a role in suggesting customers to buy. In addition, consumers are less likely to get tired and bored when they see the products at a glance, and they are unconsciously able to extend their stay in the store. For store sales, as long as it can attract customers into the store, it is half the success, even if the customer does not buy, it doesn't matter, because, as long as the customer comes in, there will be a magnetic effect, you will find that a certain store is a lot of people go, will drive more people to go, and few people are interested in the store is less people willing to go.

Therefore, display is the premise, if the customer does not enter the door, no matter how high the sales skills of the salesperson are, it is difficult for a clever woman to cook without rice. Such an impressive in-store environment not only continues to impact customers' eyeballs, but also sneaks into customers' brains over time, forming a beautiful shopping experience of one-stop service.

Everyone knows how to capture the hearts of customers in the first place, but I understand the reason, how to arrange? Rock City maternal and infant decoration design maternal and infant props, specializing in helping maternal and infant shopkeepers solve business difficulties, soft decoration restoration shelf display one-stop service, certified by 2000+ shopkeepers!

How to open a mother and baby store.

Nowadays, many people have the idea of joining the mother and baby store, in order to successfully run a mother and baby store, in addition to improving the business skills of the mother and baby store from all aspects, we should also pay attention to the related problems in the decoration design of the mother and baby store.

If you're new to the industry, you're definitely skeptical about it. Don't worry, though, let's find out.

1.The decorative colors are mainly warm.

From the psychological point of view of parents, the decoration design of the maternal and infant products store is best based on warm colors, such as light blue, beige, tender yellow and other colors (if it is a franchise, the color atmosphere can be designed in advance), this choice is mainly to create a warm atmosphere of the maternal and infant products store.

2.The shelves of the mother and baby store are clean and hygienic.

The shelves of the mother and baby store must be clean and hygienic to make a good impression on customers. If you don't pay attention to cleanliness and let customers touch their hands with things, it will lead to a big loss of the image of the store in the minds of customers.

3.The overall environment should work in harmony with each other.

The style, color, and shelf of the store are very good, because only by matching these can the characteristics of the product be better reflected, which is a major advantage of joining the mother and baby store.

4.Before opening a store, correct your mental state.

In fact, the consumer object of baby products itself is relatively single, to open a maternal and infant products store, first of all, to correct their mentality, do not open a store in order to open a store to make money.

5.Think rationally when business is bad.

Psychologically, consider the positioning of parents for maternal and child products, if the business is not good, you should rationally consider product problems, positioning problems, location problems, pricing problems or service problems. If it is a franchise store, you can also directly ask the franchise company to help solve it.

When people look at things, there are many habits of "looking left first, then looking right", combined with people's height, generally for "level visibility, reach", 90 cm 150 cm height position is the best display position of the product, so when promoting a product, you can leave the best counter position to the recommended goods, that is, the best goods are placed in the "most conspicuous" place on the shelves of the mother and baby store. The second is to put some portable goods with strong circulation in the aisle for customers to take, and the main goods are displayed in the high circulation place.

tips:Don't change positions too often for products that sell well, as this will prevent regular customers from making purchases.

Following the principle of combination is the principle of displaying according to the different products and discounts in the mother and baby stores, which can facilitate customers to search for products that meet the psychological price.

Keeping the mother and baby store clean and tidy is the basis for attracting customers to the store for the second time. The display is not a one-time one, because when the customer buys, it will mess up the display of the product. If it is not recovered in time, it will create a bad impression on the customers who enter the store later, and over time, there will be fewer and fewer customers.

If you want to maintain the effect of the display for a long time, it requires more hands-on and more cleaning by the management of the store. Clean up the hygiene of the store in time, wipe the shelves of the mother and baby store regularly, return the products to their original position in time, and leave customers with a neat and beautiful impression.

In fact, there are many display skills and principles of goods in mother and baby stores, and the above is only a part of it, and more practitioners need to seriously summarize and reflect on and improve in the continuous operation process.

There are many factors that affect customer flow, such as the location of the store, the overall image of the store, the best display, the creation of IP, the perfect after-sales service, etc., each link needs to be carefully pondered, so as to attract more customers and create more value for their mother and baby store brand. If you're not satisfied with how your store is doing, get in touchRock City Mother and Baby DesignLet's do it! For more than 2000+ maternal and infant stores, effectively improve the business dilemma!

What can mother and baby stores do to attract people? Have you learned?

1. Screening maternal and infant products that are popular with consumersThere are as many categories as possible, but this is not necessarily the case for brands, which occupy more shelves on the one hand, and easily lead to inventory overstock on the other hand. With the development of the network, consumers' preferences are relatively concentrated, and it is also easy to collect consumer preferences through various platforms, and screen out the products that mothers like through these platforms, so as to ensure the category and reduce the pressure of purchase, so as to achieve light inventory and fast turnover.

2. Online and offline combination

With the help of some free online **, the category of the store can not be restricted by display, even if it is not displayed on the shelf, it can also have ** and sales; On the other hand, the coverage of online activities is much larger than that of offline, and the cost of attracting new users is also low.

3. Turn guests into acquaintances and friendsFor the mothers who come to the store, you can provide them with some suggestions and guiding help through your own professional knowledge, and at the same time provide them with some gifts and samples provided by manufacturers from time to time.

Market research

Practice is the only criterion to test the truth, the same is true for opening a mother and baby store, the data of the market industry is one of the standards for observing the entire industry, before opening a mother and baby store, do a good job of a survey form of the mother and baby industry, clearly analyze and understand the saturation of the local mother and baby market and people's consumption power, so that you can avoid the business difficulties caused by blindly following the trend.

Cooperative brands

In addition to self-management, you can also choose to join a mother and baby store, which is easier to join than self-operated, and you can also get better food support in the process of operation. However, with the development of the maternal and infant industry, there are a lot of maternal and infant brands, many of which are doing very well, but it is also difficult to compare with some indiscriminate filling, so novices can conduct an inspection of the maternal and infant brands when choosing to join the maternal and infant brands, and have a more comprehensive and careful understanding of the brand and careful choice.

Emphasis on training

After deciding which maternal and infant brand to join, it is necessary to sign a preliminary agreement, and the contracted maternal and infant franchise brand will also provide franchisees with a series of corresponding pre-opening training courses, mainly for the problems that entrepreneurs may encounter in the operation of entrepreneurial deeds, and come up with corresponding solutions. At the same time, it will also convey the professional knowledge related to the franchise gathering, so the franchisee must take it seriously.

Location of the mother and baby store

If you want to run a mother and baby store well, you must first choose a good store location, and the mother and baby store with a large number of customers can create more turnover, so the location of the mother and baby store must be cautious, and do a good job in the local ** and household data survey.

Analyze your opponents

Before opening a store, the franchisee of the mother and baby store should also understand the business status of several mother and baby stores in the nearby area, understand the advantages and disadvantages of future competitors, and open a mother and baby store with its own characteristics after analyzing and understanding.