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Investigate the local maternal and infant market, at least you must know that there are several imported maternal and infant stores in your city, and their experience is mom-and-pop stores, franchise stores, direct stores, their business districts, store operating hours, usual customer flow, holiday customer flow, store product categories, and the best range of goods;
Locate your own economic level, research your relatives, friends, colleagues and neighbors, the frequency and probability of their purchase of imported goods; Investigate the habits and shopping patterns of the most likely to buy imported goods;
The location of the site almost determines the fate of the store;
If there are more than 5 local import stores (according to the size of the city), most of them have been in operation for more than 3 years, and the stores are all concentrated in the bustling business district, then you should pay attention when choosing the location; If the imported mother and baby stores in the community have been in operation for more than 3 years and are mostly concentrated in high-end communities, then priority can be given to investigating the places where high-end communities are concentrated when selecting a site;
How much do you know about imported maternal and infant brands, maternal and infant knowledge, and sales skills;
At present, how much start-up capital do you have, how much is used for promotion, how much can be added in the future, how much capital loss can you bear, and how long it is expected to return to the capital;
How to attract and promote the store, and how to face the impact of cross-border e-commerce and **;
In short, before opening a store, you should ask yourself more, and examine your understanding of the maternal and child industry, the ability of store operation, the more prepared you are, the greater the chance of success of the store!
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First of all, you must locate your own economic situation, and then start to investigate your relatives, friends, colleagues and neighbors, the frequency and probability of their purchase of imported goods; Investigate the habits and shopping patterns of the most likely to buy imported goods; Secondly, research how many imported mother and baby stores in your city are, their experience is mom-and-pop stores, franchise stores, direct stores, their business districts, store operating hours, ordinary customer flow, holiday customer flow, store categories, the best range of goods, etc., the more detailed the research, the better, and then according to the local situation to determine the business district, if the local import stores more than 5 (according to the size of the city) most of the operating time is more than 3 years, the stores are all concentrated in the bustling business district, Then you should pay attention to the location selection; If the imported mother and baby stores in the community have been in operation for more than 3 years and are mostly concentrated in high-end communities, then priority can be given to investigating the places where high-end communities are concentrated when selecting a site; The location of the store is very important! It almost decided the fate of the store; Therefore, it is necessary to investigate the surrounding environment, consumption ** concept, etc.! Opening a mother and baby store requires professional knowledge, which requires you to know how much you know about imported mother and baby brands, mother and child knowledge, and sales skills; At present, how much start-up capital do you have, how much is used for promotion, how much can be added in the future, how much capital loss can you bear, and how long it is expected to return to the capital; How to attract and promote the store, and how to face the impact of cross-border e-commerce and **;
In short, before opening a store, you should ask yourself more, and examine your understanding of the maternal and child industry, the ability of store operation, the more prepared you are, the greater the chance of success of the store!
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The first step is to inspect the directly operated stores: to investigate the scale of the directly operated stores of the headquarters; Whether the project has a feasibility is higher.
The second step is to inspect the franchise stores: investigate the number of franchise stores in the headquarters and the survival time; Whether the project has strong replicability.
The third step is to investigate the location of the store: whether it is the best choice, guidance selection, third-party site selection, or on-site selection, site selection is the most critical factor in determining the success of the project, and a mature and scientific site selection method will improve the success rate of the franchise entrepreneur project.
The fourth step is to inspect the training method of the headquarters: it is mainly divided into three types: centralized training, practical training, and training with stores, and the depth of training is related to the level of follow-up project management, so the training quality of the inspection project is very critical.
The fifth step is to inspect the operation supervision method: whether the headquarters has SOP implementation standards and whether it has formulated a strict assessment system; Whether the starting point of the interests of the headquarters' store inspection assessment method is win-win cooperation.
The sixth step examines the ability of new product development and product iteration: the vitality of a brand comes from the attractiveness of its products, and whether the products can continuously meet the changes in customer needs. The ability to develop new products and iterate on products is the source of brand vitality and the core of whether a product can continue to attract consumers.
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Which brand of mother and baby store is the best to join? Which franchise brand is most optimistic about in the capital market?
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No matter what brand you join, you need to use perseverance to run a store.
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Now the mother and baby store is too profitable, but the threshold is high.
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There are many brands to join, choose to join the brand to fully understand the brand's past and present life, the mother and baby store is more important to understand the formality of the source, the import of the mother and baby store to ensure that it is the first, this purchase channel can take a look at the little red elephant, or more reliable.
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To open a mother and baby store, you have to go to the local industrial and commercial office to approve some relevant documents, and to open a mother and baby store, you should pay special attention to the location and decoration style of the store, and there is a purchase channel, you can see it on the little red elephant, there are many brands, and you should pay attention to the lights in the store to be bright, not dark corners, and then it is best to have a nursery, can be more professional.
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I found a shop in a large shopping mall, and now in the preparation period, I will tell you what I know, hoping to help you. What I am going to do is Fuji no Kiko, the shopping mall I am looking for does not have to pay rent, and the shopping mall will withdraw 18 points from my turnover every month, and I need to provide VAT invoices to the shopping mall, and independent electricity bills. Of course, the conditions and regulations in each mall are different, and it may be better if you can find a suitable separate store to do it (if you find it yourself, there will be transfer fees and deposits, and the rent may be paid quarterly).
If it is a brand to join **, the company will charge a certain brand deposit and franchise fee, the contract will be refunded when the contract expires, and then the decoration fee, container fee, the first batch of payment, if the brand is more high-end, the decoration fee may be 2w, the container has to be almost 2w, the first purchase payment of 4 to 8w is different for each company. The company will guide you in all aspects of operation and design, which is suitable for inexperienced people. If you are very experienced, you can buy the goods you need by yourself, and you can also do not do franchises.
In addition, I am in a relatively large newly opened shopping mall, the requirements are relatively high, and I need to provide the company's five certificates to the shopping mall before signing the contract. I also paid some deposit to the mall.
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We have some baby products here that can be wholesaled, such as diapers, wet wipes, children's shoes, etc.
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1. Apply for individual industrial and commercial business licenses.
1. Documents and certificates to be submitted for pre-registration of the name of individual industrial and commercial households:
1) The applicant's identity certificate or relevant certificate entrusted by the applicant;
2) Application for pre-registration of the name of individual industrial and commercial households (that is, to name the mother and baby store);
3) Other documents and certificates that should be submitted according to regulations, rules and policies.
1) Application form for individual business registration signed by the applicant (fill in the self-employed application for business registration form);
2) Proof of employees (the city's personnel must submit a household registration certificate, including household registration book and ID card, as well as relevant certificates for retired and other unemployed personnel; Personnel from other provinces and cities must submit their ID cards, temporary residence permits in the local area, and women of childbearing age must also submit family planning certificates; Take a photo.
3) Proof of business site; 4) Proof of relationship between the family members of the family; 5) Notice of pre-approval of name;
6) Relevant special certificates that should be submitted according to regulations, rules and policies.
Processing time: 5 working days Processing fee: 23 yuan (reference) Handling location: Local industrial and commercial bureau Handling basis: "Interim Regulations on the Administration of Urban and Rural Individual Industrial and Commercial Households", "Detailed Rules for the Implementation of the Interim Regulations on the Management of Urban and Rural Individual Industrial and Commercial Households".
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The purchase channels for opening a mother and baby store are as follows:
1. Loss wide purchase from brand manufacturers:
Through the lowest purchase of direct brand manufacturers, the profit of the mother and baby store can be directly increased. However, it is not easy to contact brand manufacturers directly, not only is there a lack of information, but also contacting different brands is time-consuming and laborious.
2. Regional ** merchant purchase:
Most pregnant and infant brand chambers of commerce adopt the form of developing the first business to develop the leakage market, and the first business will make a profit by earning the price difference. The maternal and infant product brands that use this channel are mainly fast-moving consumer goods such as milk powder, diapers, and daily necessities.
3. On-site ordering of maternal and infant products exhibition:
A large number of maternal and infant products at the exhibition site can provide sufficient choices, and can directly face maternal and infant products manufacturers, which is more conducive to getting goods at a lower level. However, the number of large-scale exhibitions in the industry is limited, most of them are in the field, the travel cost is very high, and the exhibition time is also very limited, so it is difficult to get to know each product carefully. If there is no one to help look after the store, the door will have to be closed for a few days, and the loss will not be small.
4. Maternal and infant products wholesale market purchase:
Some large and medium-sized cities are empty and rotten cities have a special wholesale market for maternal and infant products, although the purchase will be slightly higher than that of manufacturers and merchants, but it is better to have a variety of maternal and infant products, complete styles, and most of the domestic maternal and infant products wholesale is mainly children's clothing.
5. Join the dealer to purchase:
Some franchised dealers can also carry out ** purchases, small places or inconvenient to go out of the mother and baby store owners, will directly reach cooperation with the nearest franchised dealers, the more wholesale products, the more styles, the lower the cost. <>
The last time I opened it, it cost 13 bucks.
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It is very important to choose a well-known brand, and also consider the brand support, technical level, operation model, etc. I suggest you join Aurako, who has more than 70 franchise stores around the world, and the franchise system is very complete. I'm very glad you can have me, if you have any questions, you can continue to ask, thank you.