fell nearly 90, color TV giants bid farewell to A shares, what is the current situation of Xiamen El

At present, the situation of Xiamen Electronics is very bad, and the efficiency is gradually declining, and it has withdrawn from the production of televisions, and its main business is the management of the first chain of agricultural products. At present, the company's main products are meat products, including imported frozen beef, imported frozen pork and domestic fresh beef. The former king of color TV has been reduced to selling meat for a living, and the situation is indeed not optimistic.

It is mainly caused by the blind diversification of enterprises, the failure of product transformation, the failure to seize new opportunities in the industry, and the mistakes in management decisions. <>

Xiahua Electronics used to be a well-known old color TV company in China, and it was listed on the Shanghai Stock Exchange as early as 1995. The company was the first enterprise in China to produce plasma TVs, and the corporate brand and popularity were very high before. In 2008, the brand value of Xiamen once reached more than 10 billion yuan.

At that time, Xiahua had a high market share in China, and it was at the same level as Haier and Hisense in China. Moreover, the export volume of Xiamen TV is very large, far exceeding that of other domestic TV manufacturers. <>

The expansion of Xiamen Electronics' diversification. With the expansion of the scale of the enterprise, Xiamen Electronics began to get involved in mobile phones, displays, computers and other fields, and invested a huge amount of money. Due to the company's unfamiliarity with these areas, there were problems in its operations, which led to huge losses.

At that time, it was the first period of the development of the color TV industry,This decision of Xiamen Electronics,Lost the development opportunity of its main color TV products。 Although, Xiamen Electronics has returned to its old business and transformed into the production of flat-screen TVs. However, the competition in the flat-screen TV market is very fierce, and there are huge losses.

The company was also forced to wear the hat of *ST. The development of Xiamen Electronics was in trouble, and it had to sell the Xiamen trademark and officially withdraw from the field of TV production. <>

The decline of Xiamen Electronics. Since then, Xiamen Electronics has also tried to enter the Internet, big data, TMT and other trendy fields, but they are not very ideal. As a result, Xiamen Electronics began to enter the agricultural field and run some meat business, which had nothing to do with electronics at all.

The company's profitability has also plummeted, and sales revenue has continued to shrink. In 2020 and 2021, the company's net profit was negative for two consecutive years, and its sales revenue was less than 100 million yuan. Therefore, Xiamen Electronics had to withdraw from the A** field and bid farewell to the 27-year capital campaign.

For Xiamen Electronics, it has a lot to do with the company's strategic decision-making, and it has not launched a fist product, resulting in being abandoned by customers.

On June 23, 2022, Xiamen Electronics, which once had the title of "King of Color TVs", also ended its trading on the A** field on this day. Since it went public 27 years ago, this old color TV company has also created a different brilliance. However, what is embarrassing is that the brand value created by Xiamen Electronics in its heyday was very brilliant, and even reached the achievement of 10 billion yuan at one time, but after delisting at this moment, the company's market value was only 300 million.

According to the data, Xiamen Electronics, founded in 1985, was once the creator of the first plasma TV in China, and it was also the first enterprise in China to march from the old-fashioned picture tube electronics to the flat-screen TV. Although it was established relatively early, Xiamen Electronics only had its first listed company in 1993, and only successfully listed on the Shanghai Stock Exchange in 1995, becoming a relatively hot technology stock at that time. Such achievements have also left Skyworth, Haier, Konka and other companies far behind, and therefore have the title of "King of Color TV".

In its heyday, Xiamen Electronics worked very advertising, not only hired the famous actor Chen Daoming to advertise his products, but also made many people remember the advertising slogan at that time, and this powerful publicity also made the brand value of Xiamen Electronics as high as tens of billions of yuan. However, the good times did not last long,With the continuous development of the electric color TV industry,The speed of replacement has also accelerated,Many emerging enterprises were born in this context,But Xiamen Electronics has not kept up with the pace of the times,Change your brand strategy。 Under the suppression of other enterprises, the performance of color TV of the decline electronics has also declined,In 2000year,The performance of Xiamen Electronics suffered the first loss,And after 6 years, the performance of the enterprise declined again,Even lost three years in a row,The amount of accumulated losses is as high as 1.9 billion yuan。

In 2014, Xiamen Electronics decided to change its main business and enter popular fields such as Internet finance and TNT, but this change did not change the company's situation. According to the company's annual report in 2018 and 2021, the company's cumulative loss has been nearly 2 million yuan, but the net profit is only about 1 million yuan.

The current predicament is very difficult. As a delisted company, his defeat is doomed, so the future development must be very difficult, ****90%, which is a fatal blow.

Huaxia Electronics is currently in a very bad situation, and its market value has also bid farewell to A-shares.