Why is Uniqlo the most popular overseas apparel brand?

Uniqlo belongs to the mid-range clothing brand.

UNIQLO is a fast-selling brand in Japan, and UNIQLO's products are characterized by modernity, fashion, simplicity and generosity. Founded in 1963 as a clothing store selling suits, Yanai carried out a drastic reform of Uniqlo, introducing the hypermarket model for the first time, and maintaining UNIQLO at a low cost through a unique product planning, development, and sales system to achieve store operations, and keep UNIQLO operating at a low cost.

Uniqlo in China is mainly aimed at the general public, and Uniqlo is also a cheap clothing brand in Japan, and in general, Uniqlo has a good cost performance. Uniqlo's clothes are relatively solid in terms of workmanship and materials, and at the same time, they also add a simple fashion style, so Uniqlo has a good reputation and popularity around the world.

UNIQLO's business philosophy:

UNIQLO is the core brand of Fast Retailing in Japan, and has a unique business philosophy, which is to "produce and sell clothes that are suitable for everyone". According to the common understanding, the most taboo of clothing is to erase the personality, where there is a way to brand clothing has market segmentation criteria and target consumer groups, with its distinctive personality smooth market. But Fast Retailing, which specializes in casual wear, has gone the other way and openly declared that Uniqlo clothing is suitable for people of all ages.

They believe that "individuality does not exist in clothing, but is embodied by the person who wears it", and asserts that clothing itself has no personality, and that personality can only be reflected through the matching of the person who wears it. His maverick interpretation of a garment's personality is inherently personal.

Uniqlo is a Japanese brand, and Uniqlo mainly sells shirts and so on. Personally, I still prefer the clothes in Uniqlo, I think the clothes of this brand are relatively simple and of good quality, which is very suitable for people like me who have no money. The quality of UNIQLO's clothes is the best among FMCG products in the same price range.

I think this is probably because Uniqlo itself is a Japanese brand, so it will be a little stricter in terms of quality requirements and quality control.

Japanese brands have high requirements for quality in their clothing. This may have something to do with the spirit of the Japanese, who worship the spirit of craftsmanship. I want to be able to provide the best things to those who really need them, so many people generally like to buy Japanese brand things, mainly because of the quality.

And Uniqlo's things are especially suitable for some young people who are not very high in budget and have just entered the workplace. Because UNIQLO's clothes tend to be casual and workplace-style, I think it's especially suitable for young people who are just starting out in the workplace.

Uniqlo specializes in t-shirts and shirts. These two basic styles of clothes are also the clothes that I myself often buy at Uniqlo. Uniqlo's t-shirts are of good quality, and you can buy good things at a relatively low ** when there are discounts.

Uniqlo's shirts are not only casual but also have other styles. But no matter what style of shirt you have, it's perfect for the workplace. So if you're a recent college graduate and don't know what to wear in the workplace, it's a good idea to go to Uniqlo and buy some basics, so you can't go wrong.

To sum up the above, Uniqlo is a Japanese brand, and its main clothing is T-shirts and shirts. The clothes of this brand are more civilian, and the cost performance is also very high. And another important feature is that the quality of clothes in this price range is much higher than that of clothes in the same price range.

I think this can also show that this is a more conscientious company.

It is a Japanese brand, and Uniqlo specializes in T-shirts and shirts. The clothes of this brand are relatively civilian, because of the character and culture of the Japanese, the quality of the clothes is still very good**, it belongs to the middle and low class.

Uniqlo is a clothing brand, the quality of the clothes in it is very good, and the cost performance is also very high, there are specialty stores in many shopping malls, it is a Japanese brand, focusing on comfort.

UNIQLO is a Japanese brand, which is actually mainly engaged in the sale of clothing and the like, which was founded in 1984 and mainly faces some students and the like.

Uniqlo is a clothing brand in Japan. UNIQLO is engaged in the design, manufacture and retail of casual and sportswear.

Uniqlo isJapanFast Retailing's core brand, founded in 1984 as a small clothing store selling suits, has become an internationally renowned clothing brand.

Yanai Masa, the current chairman and general manager of Jianqi, introduced a hypermarket-style apparel sales method for the first time in Japan, and realized the low cost of store operation through a unique product planning, development, and sales system, which led to a boom in UNIQLO sales.

In the 2018 list of the world's top 500 brands, UNIQLO ranked 168th.