Why do some sports brand endorsements find people who are not good at sports?

Because today's sports brands only care about the traffic that sports brand spokespersons can bring and how much economic value they can bring to their products, they will not pay too much attention to their sports ability.

Times have long changed, people's eyes are also changing, NBA spokesperson Cai Xukun, Under Armour can sign Yang Chaoyue,Adidas's Luhan is all traffic stars, and some star chasers and fans will definitely bring benefits to the brand, but they are willing to spend money. For sports brands, choosing highly popular entertainment stars, especially stars who can attract ultra-high traffic, can indeed improve the brand's popularity and <>

Open up or expand the consumer market for young people. And entertainment stars are closer to fashion trends than athletes. It's not just the fans and audiences behind them who are willing to spend, but the public is also willing to pay for more fashionable and trendy products under the trend of sports leisure and sports.

However, in comparison, signing top professional athletes is extremely costly, and the signing of ordinary athletes, their voice, attention, topics and help to the brand image are very limited, so for the brand, <>

Sometimes signing an artist is indeed a more cost-effective and cost-effective option. Signing a spokesperson may be the easiest first step, and using a spokesperson to achieve your own strategic needs is the most critical and difficult step. Therefore, it is normal to sign entertainment stars now, which can not only bring some popularity to the brand, but also be more cost-effective than professional athletes.

If sports brands invite some sports people, it will not be so attractive to attract audiences, and they also need heat.

It's just to expand their fame, and they won't really let these actors exercise, it's just a formality.

I think that the endorsement of some sports brands is not good at finding people with good athletic ability, it may be that they think that finding someone to endorse the brand has popularity and traffic.

Because the spokesperson doesn't necessarily have to be an athlete, wouldn't it be more popular to ask celebrities to endorse.

They want popularity, not people with good athletic ability, and they only think about the benefits that will bring them.

The endorsement of the sports brand only needs to care about whether the spokesperson is popular enough and has enough traffic to provide benefits for the product.

may be that when I was looking for an endorsement, I saw that this person had a lot of fans, was on the hot search, and there was also an explanation of his appearance and acting skills.

Because brands still pay attention to their own traffic and fans' purchasing ability, they will look for those who can bring goods with a large fan base.

Because many brands are looking for spokespersons who just need traffic, as long as they bring benefits and traffic to merchants.