Is it easy to open a physical store for children s clothing now? Any tips?

Children's clothing 4 years of physical stores, in the past few years it was really good, there can be 3-5000 a day. When it is good, tens of thousands, just a 40-square-meter store, although it is worse than before, but it is still possible to compare similar stores, first of all, it depends on the consumer group you are positioning, the middle and low end, the high-end Korean version, the brand route, personalized decoration, and the collocation should be proficient, this part of the population is stable, and the consumption power is strong, but you must endure loneliness, the so-called three years do not open and open for three years. The low-end volume, the purchase depends on personal vision, the quality is good, the style is fashionable, and it is cost-effective, I am now taking this route.

However, the inventory pressure is high, and it is easy to accumulate a large amount of inventory if it is not done, and most of the children's clothing is taken as a whole, and the whole one is not replaced, which needs to be noted.

For parents, they all hope that their children can dress and drink well, and do their best to give the best to their children. Therefore, in recent years, the business of children's clothing stores has been extremely hot, and many people want to open a children's clothing store. But they will all consider a question, is it profitable to open a children's clothing store?

What are the issues to be aware of?

Open a children's clothing store to make money.

In fact, it is still very profitable to open a children's clothing store, for example, the ** popular clothing that has just been listed has the highest profit, up to 200%, but at the end of the season, the profit is only 10% to 20%, and the average profit is still very good. And the cost of opening a children's clothing store is not high, and you can open it with an investment of 150,000-200,000 yuan.

But I remind everyone that there are still problems to pay attention to when opening a children's clothing store, mainly these points: first, you can't buy blindly; Second, we must learn to take the initiative to guide guests; Third, it is necessary to mobilize the enthusiasm of employees. If you do these things, I believe that business will be very hot, and there is no need to worry at all.

E-commerce has entered a stable period, and it is difficult for latecomers to have opportunities. However, everything cannot be generalized, and it is necessary to analyze it in combination with your product and capital strength.

If you are opening an offline physical store, ** is just an attempt to expand your sales channels, then you can consider doing it, even if there is no transaction, the impact is not very large.

If you need to pick up the goods yourself and then operate them specifically, then there is a factor involved in product quality and capital strength. If the quality of your children's clothing is very good, and it is very distinctive, and it can be memorable among the many **, and then you still have a lot of capital to do through train and Taoke promotion, then your children's clothing store is very likely to do it. But if it's just ***, distinctive, but without the capital to promote, it is difficult for others to notice your presence in tens of millions of stores.

Nowadays, the competition of ** stores has also become the competition of capital strength, and individual stores have no chance. **What is good now is the enterprise store, or some Internet celebrity stores. If you want to get the goods yourself and have no other stable income**, don't shout to try it, the result is doomed.

But you have to have the ability to form a team bureau, Zheng Xian is not alone, and he can get hundreds of thousands of start-up funds, maybe you can give it a try.

It's still okay to open a children's clothing store now, and it's now suitable for making children's clothing to be mid-to-high-end. Because now the standard of living is better, and children are becoming more and more pampered, especially in terms of food and clothing. There is also the need to find the right source, which is very important for opening a children's clothing store, and finding the right source is equivalent to half the success!

With the opening of the second child, the demand for mothers and babies has skyrocketed. You can think for yourself, after the opening of the second child, 16 years of pregnancy and childbirth, to now is the age of kindergarten, food, clothing and play, children's needs are a lot, this is only the second child situation, and the vast number of post-90s army to start a family, I myself is 90 years old, and most of the friends around are 26 7 years old to start a family and give birth to a baby. Now calculated, most of the children born in the 90s should be at the age of soy sauce, so it is also a good choice to open a children's clothing store now.

As long as you can do it with your heart, although online shopping has hit physical stores now, there are still physical stores that are doing well, the key is to see how you do your own store.

Nowadays, it is difficult to do physical stores, due to the impact of the Internet, actors need a stage, life needs a platform, the biggest difference between people is the choice of platform, what kind of platform you dock, what kind of people you cooperate with, determines the length and width of your life, do a trending industry to quickly realize your dreams.

It's hard to do a brick-and-mortar store because the cost is too high. Children's clothing stores should first find a good positioning, high, medium and low-grade children's clothing age positioning, location selection, if it is a preschool child, you can concurrently operate baby food and some educational toys on the basis of children's clothing, and children of this age have grown up and changed greatly, and the demand is also large. Children in school wear school uniforms for a long time, and only wear regular clothes on holidays.

Children's clothing is a market with huge market potential, with the improvement of people's living standards, the children's clothing is becoming more and more particular, the market is quite huge, China's domestic urban residents have been on the rise in consumption of all kinds of children's clothing in recent years, with an annual growth rate. With the improvement of living standards, the consumer demand of China's children's clothing market has shifted from the practical type that meets the basic life in the past to the pursuit of beautiful fashion. The competitiveness of children's clothing has also intensified accordingly, how to run a good children's clothing store?

Let's talk about the problems that should be paid attention to in the operation of children's clothing stores.

Clause. 1. Impress the mother and touch the child.

The first person who should be impressed by children's clothing is the child's mother, the reason is very simple, the child does not have a subjective consumption consciousness before the age of 3, children's clothing consumption, the consumer is the child, but the decision-maker is the parents. Therefore, children's clothing is sold directly to the mother and indirectly to the child. And the big children's clothing is to impress the child, and it also needs the mother's approval.

Because, older children already have the ability to consume independently, but they still need their parents to pay, so both must be pleased. Therefore, some strategies in the management of children's clothing should be considered according to the mother's thinking, such as: language habits, consumer hearts, etc., so as to achieve sales success.

Clause. 2. Attract children's attention and induce mother's psychology.

It is usually the mother who takes the child to the children's clothing store to buy clothes, because she has to try them on. Whether the child is willing to come here to shop, most of the decision is in the child, whether the children's clothing store can be attractive enough to attract children, and it also determines how many children's mothers can be attracted, so our children's clothing merchants should pay attention to the decoration of the store more in line with the children's imagination, interests and games, which is to increase the interaction with children; When we make the environment of the store so that it can attract the attention of children, and make enough products into multiple styles, which will definitely attract more children and mothers to come, and then make a business. Here we can see that some foreign fast food still uses a large area to install children's play areas in places where every inch of land is valuable, which is the reason.

In fact, many times, it is not because parents love to eat junk fast food, but mainly because children like the place where they play, so when opening a children's clothing franchise store, they should pay attention to their children's play area to increase interactivity.

Clause. Third, the quality service marketing strategy is a personalized service method in the implementation of service marketing strategy.

By advocating the concept of quality service marketing, we can provide customers with high-quality goods at the same time, combined with the use of quality service marketing strategies, and take the form of quality tracking services for the children's clothing products sold, so that customers can feel assured, satisfied and satisfied when buying children's clothing.

There is only one reason that you are not good at marketing, and you will not be good at marketing, the impact is not how good you can talk, how many friends you can make, a good clothing right store, not only to have these, let's take a look at what you need to pay attention to when opening a clothing store. **From: 1+2=3 children's clothing store Whether you open a fashion children's clothing store or a children's clothing franchise store, you need to pay attention to things, a decoration, a location, store display, and the novelty of the style, these are the key.

If we see a 1+2=3 children's clothing store, it seems to be a store that has just opened, it can be seen at a glance, and it is the most eye-catching color, so that people can see this children's clothing store at a glance, the store door does not need to be so fancy, only a row of logo embellishment, this simple but very easy to remember, this is the simplest design, creating an unusual effect.