What is the Nike N354 design philosophy

Inherited the spirit of Nike's experimental research.

Nike's archives store a large number of prototypes. Each sample represents an attempt to solve an athlete's problem by design. Some of these experiments, such as the Huarache Bootie, quickly evolved into the famous Nike shoe shape, while others, including the first pair of shoxes, took more than a decade to go from first attempt to finished product.

Now the Nike Archives has another purpose, which is as a starting point. The Nike Archives collection is used to inspire new inspiration, constantly exploring to push the boundaries of footwear design. The logo represents the past, present and future at the same time, encouraging an unwavering commitment to original ingenuity.

It has its own special meaning. N refers to Nike. And the 354 here is said to commemorate Nike's famous American track and field athlete - Steve Prefontaine (Steve Prefontaine), if you know the history of Nike, you should have heard of the name of this player, he is the first athlete signed by Nike, and the meaning of 354 is his personal mile best 3 54.

And the coach of this Steve Prefontaine, who is the co-founder of Nike, invented the Waffle sole and Nike's popular shoe Cortez, and is known as the "father of Nike" Bill Bowerman (Bill Bowerman). There is also a movie called "Without Limits", which tells the story between master and apprentice.

Do you know what logo means? Let's take a look at the origin of the Nike logo.

The Nike logo symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, but also dynamism and lightness. Nike's Nike logo, the pattern is a small hook, the shape is simple and powerful, lightning fast, at first glance people think of the speed and explosiveness generated by using Nike sporting goods. The sneaker, which bears the name "Nike" for the first time, has a square stud on the sole to enhance stability, and a knife-shaped hook on both sides of the body to symbolize the wings of the goddess.

The name Nike, in the eyes of Westerners, is very auspicious, easy to read and remember, and can be called very loudly. The Nike logo symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, but also dynamism and lightness. Nike's Nike logo, the pattern is a small hook, the shape is simple and powerful, lightning fast, at first glance people think of the speed and explosiveness generated by using Nike sporting goods.

The sneaker, which bears the name "Nike" for the first time, has a square stud on the sole to enhance stability, and a knife-shaped hook on both sides of the body to symbolize the wings of the goddess.

The design is inspired by the long runway, while the shape of the logo symbolizes the wings of Naki, the goddess of victory, representing speed and power.

The Nike logo design has changed like this, it turns out that we have been wrong, and we have read the long knowledge.

It expresses a strong sense of speed and excitement.

You can go to the official website to find it, there should be.

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1. Nike: Just Do It: It embodies the characteristics of Nike's corporate culture that focuses on personalization, whether it is work, life, sports, or do it when you think of it. Sports, performance, and free and easy sportsmanship" is the personalized company culture pursued by Nike.

2. (1) Personalize the company's culture.

Sports, performance, and free and easy sportsmanship" is the personalized company culture pursued by Nike. This distinctive corporate culture, which defies conventional notions, was created by the company's founder, Philip Knight.

2) The driving force of marketing strategy innovation comes from the innovation of cultural concepts.

Shaping the perfect and vibrant image of the company and its products is the company's strategic goal. Knight believes that teenagers are extremely imitative and sensitive to brands, and that the clothes of celebrities on campus are often the object of imitation, so if you manage to get the most charismatic athletes to wear Nike, you will definitely attract a large number of people across the country to imitate them.

3) Further reform and innovation, the implementation of new marketing strategies.

In order to gain a foothold in the saturated U.S. market, Nike has updated its "appearance" technology and launched a series of training shoes such as running shoes and sneakers.

Nike has always regarded it as an honorable mission to inspire every athlete around the world and deliver the best products to them.

The design philosophy of the Newbalen brand is an extraordinary concept, which includes the presence of personality and enthusiasm. A brand that has a deep understanding of life and wins respect with quality n is a natural number, and the beauty of nature is definitely not just a superficial color and line, or a display of infinite life and strength. People exist in nature as individuals and play a variety of roles.

Respect and encourage the existence of each personality, inclusive and generous brand culture, so that everyone can find their own part in it, or enthusiastic and unrestrained, or mature and introverted. It not only shows the charm of mature thoughts, but also shows the instinct of youth movement. n stands for an attitude towards life, a sense of self.

This is reflected in its design and production process. Every subtle change in the quality and shape of the product reflects meticulous care. This brand built by excellent quality has formed a new product culture with a perfect combination of popularity and taste with its perfect product quality and personality characteristics.

To accept nobility is to understand the essence of nobility; To pay attention to demeanor, it is necessary to understand the connotation of demeanor; Advocating taste, but also need to forge the beauty of taste. It is the purpose of the brand to establish a spiritual realm and aesthetic value standards, and to cultivate and forge a perfect brand image with deep gravity.

This means likely in Chinese, because some of his clothes and sneakers are of very good quality.

Before founding Nike, Phil Knight, the "father of Nike", learned shoemaking technology at Devilsuka Tiger in Japan, and through Le Cordon Bleu, he made the shoes of Onitsuka Tiger in the United States. Later, Le Cordon Bleu started to produce its own shoes without the Onizuka Tiger logo but with the same shape as its shoes, and changed them to their own logo, that is, Nike's Forrest Gump shoes, which is what Nike originally looked like.

What succeeded was Nike's products, precision marketing and betting on Mike Jordan, the basketball god who was still a rookie at the time. Nike, which was still a small manufacturer at the time, was on the verge of bankruptcy, and its main competitors, Adidas and Converse, occupied most of the market, and the upper class and celebrities liked these two brands and only signed up for these two brands. Michael Jordan, as a rookie who is not well-known, although he likes Adidas, Adi definitely doesn't like him, because there are many more famous stars to choose from.

But in the end, the former impressed Michael Jordan, who became the god of basketball in the future, with Jordan's growing fame in the NBA, his shoes were also famous, and the AJ1 in 1985 was banned, which gave Nike an invisible advertisement, and its popularity also rose, Nike has been out of control since then, in the nineties, Nike established its sports supremacy in the future, successfully defeated Converse and Adidas and other sports giants, and became popular all over the world with the popularity and influence of the NBA! Of course, thanks to Jordan!

Nike co-founder Phil Knight was an assistant professor of accounting at Portland State University earlier when Caroline was a graphic design student at the school.

He also worked as a side hustle for Blue Ribbon Sports, which at the time was Onitsuka Co ltd.West Coast distributor of Tiger Shoes, a Japanese brand.

The same is true in the corporate workplace, many people are talented and capable, but they always feel that the boss and the leader don't understand that they don't understand, the company is not good, that is not good, the company's system is not perfect, and the plan or design is not good. I always think that my own ideas are the best, and what if the company does what I think. Such a person should wake up early, the company has been established for so long and has achieved its current achievements, there is a certain reason.

Philosophically speaking: to exist is to be reasonable.

Maybe it's that Nike's logo does look pretty good, that's why I say that.

Michael Jordan, the god of basketball, with Jordan's growing fame in the dots, his shoes are also famous, 1985's AJ1 was banned, which gave Nike an invisible advertisement, and the popularity also rose, Nike has been out of control since then, in the nineties, Nike established its sports supremacy in the future, successfully defeated Converse and Adidas and other sports giants, with the popularity and influence of the NBA popular all over the world! Of course, thanks to Jordan!