What is the relationship between e commerce and agricultural names, and how to understand the senten

Online shopping has been liked by the public, and e-commerce is also developing day by day. E-commerce operation is mainly responsible for the overall operation and marketing plan of the store.

At present, there are more than 30,000 agriculture-related e-commerce platforms in China, including more than 3,000 e-commerce platforms for agricultural products, but it is difficult to make profits. Li Changming, a member of the China Retail Fresh Research Center, also said that 99% of fresh e-commerce companies are losing money.

Although it is generally believed that the "spring" of agricultural product e-commerce has arrived, Li Jun bluntly said to the reporter of "Daily Economic News" that e-commerce is "a channel" for sales after all, and the industry is currently looking "lively", but it is actually very difficult. "It's still the 'reckless age', not even counted. Li Jun found that although capital and new investors continued to "get in", unknowingly, some of the original practitioners withdrew and closed the platform due to losses.

At present, there are several platforms that are doing better: SF Preferred, Benlai Life Network, Mitu Network, Tuotuo Commune, etc.

1. Create an environment for development. First of all, it is necessary to establish and improve the laws and regulations related to the e-commerce of agricultural products, and create a good legal environment, so as to ensure the standardization and orderliness of B2C e-commerce transactions of agricultural products; Secondly, in view of the development dilemma of e-commerce of agricultural products, we should provide clear strategic guidance and strong technical support to build a market and system conducive to the healthy development of agricultural products. Optimize and improve the infrastructure of agricultural information network, and at the same time strengthen the publicity advantages of their own products, and increase the promotion of e-commerce models for agricultural products. It is believed that the smooth development of B2C e-commerce of agricultural products is inseparable from the active guidance and strong support of the company, and it is necessary to take a variety of measures to build a good industrial development environment.

2. Promote standard production. standardize the production, processing and circulation of agricultural products, establish a standardized system, and promote the healthy and orderly development of agricultural product e-commerce; We should also actively establish cooperation and alliances with leading enterprises to promote the standardized production of agricultural products.

3. Rich functions. The construction of B2C e-commerce for agricultural products plays a key role in attracting and retaining consumers and triggering people's purchase behavior. In view of the current problems of agricultural product e-commerce platforms, relevant enterprises need to trigger from the perspectives of convenient operation and creating characteristics, enrich the best functions, and provide consumers with a convenient, efficient and high-quality online shopping experience.

Fourth, improve the logistics system. The logistics and distribution system is an important support for the development of Internet e-commerce, which has an important impact on the overall consumption experience of users. Relevant enterprises should strengthen logistics distribution and personnel management through self-built logistics to meet the special requirements of safer and fresher transportation of agricultural products; Actively cooperate with agricultural product circulation service enterprises, strengthen the logistics and distribution system, establish and improve the logistics management mechanism, and create a good image.

The main thing is to do traditional farming

In the product industry, du put more distinctive agricultural products.

zhi product from dao

Now the development of agricultural products has gained momentum, and I believe everyone can also see the advertisements of Putian land. However, if agricultural products want to make money, they still need to seize the opportunity. After all, e-commerce is "a channel" for sales, and the industry currently looks "lively", but it is actually very difficult.

Now we see that there are && wins, and there are ...... benefitsHappy Shopping**.

E-commerce of agricultural products.

It is generally a free agricultural product information release platform for farmers, serving the circulation of agricultural products to reply to important information carriers, aiming to publicize and promote famous and special agricultural products, resolve the current dilemma of difficult to buy and sell agricultural products, promote farmers' income, ensure the quality and safety of agricultural products, and accelerate the process of rural informatization, such as rural Chinese e-commerce platforms and e-commerce platforms for agricultural products. Including the rural China, the safe food industry, and e-commerce platforms, all of which are engaged in agricultural products or bulk commodity trading, depending on what you want to do.

and agriculture-related e-commerce.

It is common to sell agricultural products online and crowdfund agricultural products.

"Internet +" agriculture, that is, the sale of agricultural products through online e-commerce channels.

Agriculture is a typical traditional industry, which has the characteristics of strong regionality, strong seasonality, low degree of product standardization, scattered producers and low quality, and has greater natural and market risks. E-commerce is a business activity carried out through electronic data transmission technology, which can eliminate the time and space barriers of information transmission and exchange in traditional business activities. The development of agricultural e-commerce will effectively promote the pace of agricultural industrialization, promote the development of rural economy, and ultimately realize the global village to reduce the traditional agricultural transaction mode.

The upward movement of agricultural products is mainly the online sales of agricultural products, which can be bulk, can be a single piece, can be online information and offline transactions, but rural e-commerce generally refers to selling their own agricultural products on e-commerce platforms such as Tmall. For example, the two contents of the member network are that the upward movement of agricultural products is to help the county to carry out bulk sales of agricultural products, and the rural e-commerce is to help the county to carry out the training and infrastructure construction of relevant county e-commerce.

Rural e-commerce includes both upward and downward movements, and the downward movement is to sell urban industrial products to rural areas, such as household appliances, which are more mature and relatively mature in Jingdong, on the contrary, to sell rural agricultural products to cities, such as platforms such as real-name farmers, and sell rural agricultural products to cities, referred to as uplink. A region generally needs two-way flow, if only the industrial products are sold to the countryside, it is equivalent to making money in the countryside, but the countryside does not make money

Personally, I think that the upward trend of agricultural products is only a small part of rural e-commerce.

The upward movement of agricultural products is a path to build rural e-commerce.

In recent years, rural e-commerce has attracted much attention. In order to build rural e-commerce, it is necessary to deeply build two major circulation paths: the upward movement of agricultural products and the downward movement of consumer goods. At this stage, the penetration of rural markets such as Tmall, JD.com, and Pinduoduo has increased year by year, and the online shopping habit of consumer goods entering villages has been initially formed.

But on the other side, the "upward movement of agricultural products" does not seem to be smooth. In the end, if you open up and quickly let agricultural products out of the mountains, it will become a key point that rural e-commerce needs to solve urgently.

At this stage, the most widely used idea for the upward movement of agricultural products is to export through e-commerce platforms. In recent years, major e-commerce platforms and even physical stores have special areas for agricultural products, setting up subsidies and strengthening promotion, specializing in the sale of special agricultural products. But can this road alone pave the market quickly?

How to make the upward penetration of agricultural products fast? The idea of "micro-business" can be used as a reference - find a group of people to quickly distribute goods. But there used to be a lot of micro-businesses that "sold fresh food", so why are they disappearing now?

Because of the homogenization of fresh goods and the list of publicity techniques.

First, the loss is large. Therefore, by the extension and optimization of the idea of "micro-business", find a group of hometown people to promote hometown agricultural specialties in combination with local customs and customs, have the endorsement of "fellow villagers", and "fellow villagers" know their hometown best, give them more marketing methods, maybe this road can be quickly rolled out.

In addition to e-commerce platforms, in recent years, there are many platforms specializing in the upward exhibition and sales of agricultural products, all of which are committed to agricultural e-commerce, but they are also limited to e-commerce, and a single promotion is easy to be replaced, especially in the past two years, live broadcasts, short **, social networking and other emerging promotions have come to the fore, which has made the "agricultural" sales on these platforms slightly weak. Therefore, to create an upward movement of agricultural products, we can not just build a **, but combine folk tourism, customs and customs, combine agricultural specialties with cultural tourism, and then introduce KOL opinion leaders such as "hometown people" and "Internet celebrities" to carry out group promotion from different dimensions, then the upward movement of agricultural products is no longer a single sale, there are more parts that can be played, seen and experienced, and the participation is stronger.

How to go up the road of agricultural products? You can refer to "One County, One Store - National Rural Consumer Community", a special agricultural product consumption platform focusing on the upward movement of agricultural specialties and targeted poverty alleviation. The platform is based on a new upward operation model of agricultural products, different from the traditional agricultural specialties, and the core is an exclusive business model of "only one store in one county", recruiting more than 2,800 counties across the country to settle in, helping each county to build its own county-level agricultural specialty e-commerce platform, bringing together high-quality "agricultural specialties" from county-level specialty enterprises, rural cooperatives, agricultural bases, etc., and giving marketing methods such as live broadcast, short **, posters, grouping, and seckill, and promoting sales across the country.

At the same time, it will cooperate with the county-level agricultural specialty e-commerce platform to build a "local consumer community" and form a resource sharing of traffic, commodities, channels, and marketing, so as to recruit "hometown spokespersons" to cooperate with the county to create a highly interactive, multi-content, and pan-entertainment community platform that focuses on "local consumption" and integrates "eating, drinking, and Tesco" around "local consumption".

The agricultural e-commerce platform is more famous for cloud farms, agricultural networks, farming treasures, village passes, Agehui, and Yi Nong**.

Agricultural e-commerce platforms include Alibaba, JD.com, and **.

See if there is a good online sales platform for agricultural materials.

Rural e-commerce is rural e-commerce, which grafts various resources serving rural areas through network platforms, expands rural information service business and service areas, and makes it a rural information service station all over townships, towns and villages.

As the physical terminal of the rural e-commerce platform, it is directly rooted in the countryside to serve the three rural areas, so as to truly make the three rural services landing, so that farmers become the biggest beneficiaries of the platform.

Definition. The rural e-commerce platform cooperates with dense rural chain outlets, and builds a compact and orderly business consortium by means of digitalization and informatization, through intensive management, market-oriented operation, and systematic cross-regional and cross-industry cooperation, so as to reduce rural business costs, expand rural business areas, and make farmers the biggest beneficiaries of the platform, so that businesses can obtain new profit growth.

Rural e-commerce services.

Rural e-commerce services include online farmers' markets, digital farmhouses, characteristic tourism, characteristic economy, and investment promotion.

1) Online Farmers' Market. Quickly disseminate information on the supply and demand of agriculture, forestry, fishery and animal husbandry, and help foreign businessmen enter and exit the local market and local farmers to open up the domestic market and enter the international market. Carry out agricultural product market** and dynamic express delivery, business opportunity matching, product information release, etc.

2) Featured tourism. Relying on local tourism resources, we will expand our visibility and influence through publicity and promotion. In order to introduce the information of territorial tourism routes and tourism characteristic products and enterprises in an all-round way, and develop the territorial tourism economy.

3) Characteristic economy. Through the publicity and introduction of the characteristic economy, characteristic industries and related famous and high-quality enterprises and products in various regions, we will expand the sales channels of products and accelerate the rapid development of regional characteristic economies and famous enterprises.

4) Digital Farmhouse. Provide online display and publicity channels for local farmhouses (various catering and entertainment facilities or units with local customs). Through the use of geographic information system technology, the electronic map of the distribution of farmhouses in the city is made, and the basic information of farmhouses is collected at the same time, so that the characteristics of scenery, food, entertainment and other aspects are all in it, which is clear at a glance.

It is not only convenient for urban people to travel, but also allows the farmhouse to obtain a wide range of customers, realizes the interaction between the city and the countryside, and promotes the income of local farmers.

5) Investment promotion. Build a platform for investment promotion of first-class departments at all levels, introduce the development zone, production base, investment environment and investment promotion information of the first-class planning and development, and better attract investors to various regions for investment, production and business activities.

Agricultural e-commerce refers to a series of electronic transaction and management activities around the production and operation of agricultural products in rural areas, including the management of agricultural production, online marketing of agricultural products, electronic payment, logistics management and customer relationship management.

In addition to the characteristics of virtualization, transparency, high efficiency and low cost, the transaction of agricultural product e-commerce also has some limitations, such as product standardization, logistics and distribution capabilities, key technical levels, operation scale, legal guarantees and other factors.

At present, the transaction methods of agricultural product e-commerce mainly include B2B e-commerce model, B2C e-commerce model, C2C e-commerce model, and other e-commerce models.

In recent years, the state has vigorously supported the development of agriculture, accelerated the modernization of agriculture and rural areas, and promoted the deep integration of agriculture and tourism, culture, ecology and other industries, and developed health agriculture, creative agriculture, leisure agriculture and primary processing of agricultural products, rural e-commerce, etc.

Sanqing Liangtian is a fast-growing enterprise in this context, Sanqing Liangtian APP is a platform focusing on seasonal agricultural tourism agricultural products, and seasonal products are the top products in the local word-of-mouth list. Explore the regional customs and folk customs contained in the seasonal products themselves, disseminate regional characteristic culture, enhance the "added value" of seasonal products, and create an e-commerce platform for seasonal product culture.

Through the introduction of local specialties through the "Internet celebrity secretary", Sanqing Liangtian APP platform realizes economic drainage, builds local cultural brands, and drives the sales of local seasonal agricultural products by creating agricultural stars, so that more consumers can be recognized and establish a good word-of-mouth effect.

The spread of the Internet is no longer limited to urban areas, but now broadband has been installed in rural areas. Therefore, this is a very good behavior, if the e-commerce and agriculture are closely connected, then the sales channels of rural agricultural products will be more convenient. Basically all agricultural products can be sold using e-commerce.

For example, our Liaoning is rich in apples, and every year many merchants in the south will come to the northeast to collect apples. But the price is indeed a bit low, last year, our village has used the Internet and some fruit direct sales agencies in the south to carry out online signing, the ** increased by at least 10 points. This is a great asset for all the local people.

And packaging Apple as an online retail channel is also a very good channel. Because apples are relatively hard, even if there is a slight bump after packing, the fruit will not be affected in any way. But soft-skinned fruits that resemble grapes cannot be sold through e-commerce.

Because there will inevitably be bumps and bumps in the transportation process.

Another point is that apples are stored for a very long time. Even if it is delayed on the road for 10 days and half a month, it will not affect the quality of the fruit, and the apple can also be stored in a constant temperature storage for a long time. Using the connection between the Internet and farmers, consumers can eat the freshest fruits at the lowest price, and the surrounding farmers can also improve their own profits, so the combination of e-commerce and agriculture is a very beneficial way for the people.