How did the concept of community come about? How do you position your community?

The encyclopedia defines the word "community" as a community referred to by sociologists and geographers in a broad sense, and broadly refers to all social relations that operate within certain boundaries, regions, or fields.

You don't need to look closely at this explanation, it's very esoteric and professional, and the explanation of this encyclopedia is simply a social relationship based on geographical location. And then with the advent and flourishing of the web, this social relationship rose from geography to the web.

Community, literally, is actually a community with social relations, which is the most fundamental point of community, without social relations between people, it must not be a community.

Whether it is a traditional community or a community on the Internet, it is essentially the same, and it has the same characteristics. It's just that the traditional community is based on geographical location, blood relationship, etc., while the online community is based on interests, hobbies, and even a TV series, a star, and a food.

The reason why the community is so popular is because the community is everywhere, the community emphasizes the social relationship between people, and then all the operation methods and marketing methods begin to revolve around personal socialization. Community operation will be a very important means of operation in the Internet industry and even traditional industries, and the core of all products will revolve around social interaction between people.

1 Drainage community

The community is a group organization, which can easily realize the situation of pulling people, and can make the community expand rapidly.

2 Transformative communities

The essence of community is social relationships, and the biggest advantage of social relationships is that they can quickly reach trust, and the core of buying goods is trust.

3 Content-based communities

The most expensive content on the Internet is currently the most expensive, if you rely on individuals or companies to produce high-quality content, it is too difficult, and the cost you need to pay is very high, such as high-paid super cows, pay to collect high-quality content, if you gather a group of active users, they take the initiative to provide high-quality content, so that the problem is not solved.

Community Operations. Positioning: Clarify the type of community.

How do you determine the type of community? It should be determined based on where the community sits in the overall enterprise business model.

The AIASS model can be leveraged to help us determine.

AIDASS: Customer Buying and Communication Behavior Analysis Model.

a: attention.

i: interesting, interested.

d: desire.

a: action.

s: satisfaction.

s:spread, spread.

The entire path of the user will be roughly divided into five processes.

1: Notice the product, e.g. through a certain advertising page;

2: Generate interest.

3: Being stimulated by desires, such as intellectual curiosity.

4: Specific actions will be taken, such as adding to the shopping cart.

Pay-per-click ......

5: If you are satisfied with the product, you will be willing to share, spread, etc.

Therefore, if you want to think about how to determine the type of community, you need to be clear, where is the community you are building? If it is in the link of generating interest and stimulating desire, then the type of community can be a drainage group; If it is in the link from stimulating desire to taking action, then it can be positioned as a transformation group; If it is in the process from satisfaction to sharing and dissemination, that is, when the after-sales maintenance part is to be done, then the community can be positioned as a fan group.

Therefore, based on the user purchase path of the AIDASS model, we can clearly know what kind of community we need to build, what kind of responsibilities this community bears, how its assessment indicators should be formulated, and how the content output should be planned. If you still want to know more about Douyin.

The knowledge can go to Zhihu and paste it.

A community is a group of people who share common interests, goals, values, or interests to communicate, interact, and cooperate through a specific time and space.

1. Definition of Community

A community is a group of people who share common interests, goals, values, or interests to communicate, interact, and cooperate through a specific time and space. Communities can be online, such as social platforms, forums, groups, etc., or offline, such as communities, vertical organizations, clubs, etc. Community members build connections and relationships with each other through communication, interaction, sharing, etc., forming a common identity and sense of belonging.

2. Characteristics of the community

Communities have the following characteristics:

Shared interests, goals, or values: Members of a community share common interests, goals, or values, which is the foundation of the community.

Self-organization and self-management: The community has the ability to self-organize and self-manage, and members can collaborate, coordinate, and manage their own behavior.

A sense of belonging and identity: A sense of belonging and identity is formed among community members, making it a unique social group.

Communication and interaction: Communication and interaction between community members is an important part of the community's existence.

Allow to join and leave: The community allows new members to join, while also allowing members to leave voluntarily.

3. Types of communities

Communities can be categorized in different ways:

Categorized by area of interest: such as sports, **, movies, food, etc.

Classified by industry sector: such as IT, finance, healthcare, education, etc.

Categorized by geography: e.g. city, community, village, etc.

Classification according to organizational form: such as clubs, associations, clubs, teams, etc.

Fourth, the role of the community

Communities play an important role in social life

Provision of information and knowledge: Information and knowledge can be shared among community members to improve the intelligence and competitiveness of individuals and groups.

Provide support and help: Community members can provide mutual assistance and support to solve problems and face challenges together.

Promote cultural exchange and inheritance: Communities can promote cultural exchange and inheritance, and promote the prosperity and development of culture.

A community is a group of people who share common interests, goals, values, or interests to communicate, interact, and cooperate through a specific time and space. Communities are self-organizing and self-managing, and members can collaborate, coordinate, and manage their own behavior.

Who will assign a seat to the community?

The community is on fire, and it seems that everyone can say a few words related to the community overnight, and there are more and more teams under the banner of community.

But community is a concept, after all, it is relatively abstract, and in order for ordinary people to understand the word, there must be a substitute. And at that time, it seems that only logical thinking can be regarded as the appearance and strength of the community, just like the fan economy a few years ago, if others want to ask you what is the fan economy, then you may have to tell him, just like Xiaomi, just play the fan economy, and there are a lot of rising stars behind, Autumn leaves ppt community, the barbarian club of Funiutang, which sells rice noodles, the ten o'clock reading club, and so on.

At that time, the community was a fire to the ground, and the various communities around you were dazzling, even if you wanted to learn, you couldn't find the object of learning, however, two years have passed, and there are not many people who can really stick to it and build a benign profit model for the community, at least, our laughing community is not a real community, and we still have a long way to go.

At present, 99% of the communities on the market are pseudo-communities, and they will decay and die before the return mechanism is built, and studying how to become 1% in this is what we really need to do.

How did the concept of community come about?

In fact, the community has always existed, but we used to call it differently, from ancient times to the present, in that era they were called the Heaven and Earth Society, the Academy, the Chamber of Commerce, the Club, the Club, the Circle, the Tribe, the Community, and so on.

From Maslow's hierarchy of needs theory, human needs for social interaction are only after physiological needs and safety needs, in other words, as long as I can survive, I will be eager to communicate with people, eager to find a sense of belonging from the connection between people.

Relationships must be connected through the media, which can be said to be an extension of people, and the media is evolving, and the way relationships are connected is also changing. The media is constantly evolving and iterative, and the way relationships are connected is also changing, from letters, to telegrams, to broadcasts, and the evolution and iteration of media has also shortened the cost of connection, thus accelerating the development of communities.

All of the media have come to reflect the original intention of making it easier for people to communicate directly with each other. The popularity of the concept of community is also due to the rapid development of the mobile Internet in the past one or two years, and the focus has shifted from desktop to mobile. The mobile phone seems to have become an extended "organ" of our body, which can extract the "relationship" between people through the network, no matter how complex the interpersonal relationship is, so the "relationship" is organized, reorganized, and even evolved in the flat world through social networks.