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Although the internet is a permanent increase in the number of travel booking information and facilities, the relationship between consumers and customers is becoming more important to the travel market. Enhancing understanding of the specific needs, perceptions and motivations of his customers is a key success factor in the decision-making process, providing a successful and profitable customer relationship. The main attraction of the Internet as marketing.

Tools are the level of interaction that can be developed between the best business and the consumer. The findings of the survey and the results of this study suggest that attitudes, motivations, and barriers are ** service. Therefore, this research will help to develop advanced and effective marketing strategies to attract tourists to travel plans using online channels.

The study was based on the hypothetical settlement of the countries of the Middle East, Europe and Germany to speak. The cultural dimension is excluded and therefore must be influenced in this regard. Therefore, the recommendations for cultural construction were included in the further analysis.

With the availability of online travel information resources and the increasing number of Internet-based booking devices, the relationship between consumers and customers is becoming more important to the tourism market. A deeper understanding of customers and their specific requirements, ideas, and motivations in the decision-making process is a key factor in delivering successful and profitable customer relationships. As a market tool, the most attractive thing about the Internet is that it enables both merchants and consumers to interact and develop.

The results of the study show that there are cognitions, motivations and barriers among tourists, so the study intends to develop advanced and effective marketing strategies to attract tourists to use online channels for travel planning, and the study envisages the establishment of cultural dimensions in Central Europe and German-speaking countries, so the cultural dimension is excluded from the influence, so the construction of the cultural dimension is considered in the next step of the analysis.

Revive the brand of the dead.

The "dead" brand is a complex and sometimes controversial issue, and there is ample evidence that the longevity of both brands is also doomed. In fact, brand decline is a reversible process. Harley-Davidson motorcycles, considering that they have suffered a significant decline over the course of their life, have since recently gotten much better.

In the early period of formation after World War II, the brand became popular as its motorcycles known for their unique design and engineering (Well, 2001). After decades of market monopoly, the brand began to bleed back in the 70s of the 20th century, Japan in the sales of small motorcycles, and thus caused a dent in the brand's sales. In order to counter this action of creating their own, Harley-Davidson's smaller car lines, unfortunately, these are loyal Harry's customers to the poor quality, and sales continue to decline.

The company soon faced huge financial losses, and it looked like death was certainly "for the brand," Harley-Davidson (). Instead of throwing in the towel, however, Harry decided to make an important investment in its quality and unique style. As a result, it is now a well-known American brand and revered again.

Revival isn't just about a viable brand, it's probably a more attractive strategy than launching a new brand. As Aaker (1991) points out, "Revitalizing a brand is usually less expensive and dangerous than introducing a new brand, which takes millions of failures and is more likely to succeed than (). Sometimes dead or dead brands may still have significant brand equity with high brand awareness and a strong brand image.

It was this thinking that motivated Ford's efforts to revive the Taurus brand, and the brand equity was the driving force behind this decision. Ford realized that not to try to use another brand, which means very little market, it would become better to take advantage of the Taurus brand, have 90% popularity, and construct a positive image (Kelly, 2007). Therefore, shortly after its death, Taurus is reborn.

In this article, we highlight some examples, the main causes of brand decline, identify the signs of brand decline that are precursors to the impending recession, and recommend guidelines for brand revitalization. To achieve this, we reviewed case studies on the subject in academic literature and publications, examined brands that have died or been injected with new life, and conducted in-depth interviews with practitioners who understand these brands.

The revival of the dead brand.

The death of a brand is complex and a subject of controversy. There is plenty of evidence that neither the longevity nor the ultimate fate of a brand can be predetermined. But in fact, the decline of a brand is a reversible process.

The Harley brand, for example, suffered a huge and significant decline in the early days, but then turned around. In the early years immediately after World War II, brand products such as motorcycles became popular because of their unique design and engineering techniques (from Wells, 2001).

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