Window display Display of some sporting goods How to place it? Can you give a best plan?

This window display is a very professional question, I'm not an art major, but I like sports and often play basketball, so I'll just talk about my thoughts!

I analyze that there are two kinds of people who buy sports equipment, one is for sports, and the other is for looking good and comfortable.

If it is for sports people, it can highlight the point of view of durability, protection and elasticity, such as sneakers, put a pair of sneakers several years ago that are very old but not broken, not damaged, write which year and which year they were sold, a total of several years of wear, highlighting durability; Then there is elasticity, for example, the sneaker is completely folded horizontally to highlight its softness, even if it is folded horizontally, it is intact; There is also protectiveness, such as protectiveness, which can be used to put on a model in sneakers and make a volley to kick the window pane, which is cooler and more attractive to young people!

As for the other part of the people to look at the model, the general female model is also a model, I think the male models produced now are thin, there is no men's type, it is best to customize some models that are wider and thicker similar to muscular men, and put on slightly tighter clothes for them, highlighting their strength and muscles, which can attract attention, but also show the elasticity and comfort of the clothes.

I'm a layman, so I'll just briefly share my opinion, I hope it can inspire you.

I think it's good to do some reality shows.

Rational planning··· Giving people a reasonable space is the best display...

There are three types of windows.

Open windows, semi-open windows, closed windows.

In general, you can see the situation in the store directly when it is open, and you can see part of the store when it is semi-open.

The closed type is completely invisible.

Clothing stores are generally closed, and there are also semi-open and fully open, but for now, the closed type is suitable for large stores of more than 200 square meters, 200 to 100 square meters of semi-open, and less than 100 square meters of full open.

The window effect is good, mainly three elements.

1. Color: color refers to the matching of window colors to be reasonable, such as in winter, the window should be warm, and in summer, cold colors should be used, and the visual impact should be strong for the ultimate purpose to attract a lot of eyeballs.

2. Lighting: Lighting mainly refers to the lighting mode and brightness, the lighting mode has key lighting and atmosphere lighting, the key lighting is used to highlight the illuminated items, the metal halide lamp with high color rendering light source is generally better, and the atmosphere lighting is to create a light source suitable for displaying the atmosphere of the goods, generally using 2400K warm color for backlighting.

In terms of brightness, the brightness of the window lighting should be about twice as bright as that of the store. In this way, it is not easy to be neutralized by the outside light source.

3. Atmosphere: The atmosphere needs to be adjusted according to the goods you display, the time, in addition to the color and lighting to increase the atmosphere of the ornaments is very important, such as Christmas is coming, then Christmas trinkets can be used in the window, the New Year is coming, the Chinese knot can be hung in the window.

Also, you have to make the atmosphere according to your product, if you are sportswear, you can use some sporting goods to make the atmosphere, such as tennis rackets and the like; If you are in formal wear, a briefcase is indispensable, and it is a big deal to be able to put a car in; If you're in casual attire, a mountain bike, a bag, a hat are all accessories for the vibe.

glass, then add something hanging down, and you can also put some longer plants in the corners (real or fake)! You can try it and try to be as eye-catching as possible.

A successful showcase can reflect a brand's personality, style, and cultural understanding. In today's increasingly fierce competition in the clothing market, many clothing brands have begun to pay attention to brand culture and terminal management, and window design as a very powerful "**" in product and cultural communication, has begun to play an increasingly important role in the terminal.

The way the windows are arrangedThere are many kinds, mainly the following:

(1) Comprehensive window arrangement. It is a combination of many unrelated products in a single window to form a complete window advertisement. Due to the large differences between the goods, this kind of window arrangement must be carefully designed, otherwise it will give people a feeling of "assorted porridge".

It can be divided into horizontal window arrangement, longitudinal window arrangement, and unit window arrangement.

(2) Systematic window arrangement. Large and medium-sized shop windows have a large area and can be combined and displayed in one window according to the category, performance, material, use and other factors of the goods.

(3) Thematic window arrangement. It is centered on an advertising topic, around a specific thing, organize different types of goods for display, and transmit a theme of appeal to the public. It can be divided into:

Festival display - to celebrate a certain festival as the theme of the formation of a festival window; Event display - a window with a combination of related products with the theme of an event in the society; Scene display - according to the use of the product, a variety of related products are set up in a specific scene in the window to induce customers' purchase behavior.

(4) Specific window arrangement。It refers to the use of different art forms and processing methods to introduce a product in a single window, for example, a single product-specific display and a product-model-specific display.

(5) Seasonal window display。According to the changes of the season, the seasonal products are displayed in a centralized manner, such as woolen sweaters and windbreakers in late winter and early spring, and summer clothes, sandals, and straw hats in late spring and early summer. This technique satisfies the psychological characteristics of customers to buy in season, and is used to expand sales.

However, the seasonal display must be displayed in advance one month before the arrival of the season and introduced to customers, so as to play the role of seasonal publicity.

The above is the way that Yi Qianxue organizes the clothing window, I hope it will help you.

There are a lot of materials to make shop windows. It is usually finished with large core boards, wood grain panels, aluminum-plastic panels, fireproof boards and other highly decorative materials. If the requirements are higher, you can consider using PVC board, corrugated board, art glass, etc. as the surface layer.

**Home page location. Window display can give you a good effect. Take advantage of it.

1. The display is fresh and tidy, and it is very important to enhance the image of the stationery store.

Display can show consumers the image of the product and stationery store, so the physical stationery store should always pay attention to whether your display will help you show the brand image of the stationery store. Many stationery stores are messy, and customers have no desire to buy at all. Compared with the following displays, the products sold are low-cost products, but because of the excellent display, the overall image has been improved.

2. Know who your consumers are.

You need to know whether your consumers are students or white-collar workers, and display the stationery products that your target consumers are most likely to reach according to their habits.

3. Concentrate on attracting consumers' attention.

Stationery products are displayed in a centralized manner, which can give customers the greatest visual impact. Large-scale display of a single stationery product, or the use of themed display activities, etc., can attract consumers' attention to the greatest extent and stimulate consumers' desire to buy. For example, the painting materials related to primary school elephants were carefully displayed at the press conference, which gave customers a strong visual impact and brought many orders.

4. Unified display style.

Serialized stationery products generally have a similar design style, which can be organically combined into a whole when displaying similar products, and will not give people a messy feeling when displayed on the shelves.

5. The priority of the display.

Not all stationery products have to be evenly distributed display area, but according to the needs of consumers to divide the display area, display stationery products of priority. As shown in the figure below.

6. Try to display high-grade products.

When high-end stationery products are displayed in the same area, a brand effect can be formed, and reasonable comparisons with other varieties and other similar products can be reasonably avoided, so as to avoid unreasonable comparisons of products of different types.

7. Cherish the limited display area.

A good display area is precious, it is a façade to make money, and stationery products that do not make money should be removed from the shelves, and the shelves should be fully reserved for best-selling high-value products and varieties.

The window platform is not less than 0.2 meters above the indoor floor, and not less than 0.2 meters above the outdoor floor;

window height. 2000 2200, 300 600 above the ground

The width depends on the column network, do you want the depth? Do you want to be small or medium? 1500 2500 for large and medium, 1000 1200 for small

Almost four meters wide and two meters high.

Reasonable use of window slots will greatly increase your marketing autonomy and enhance product opportunities.

Sellers can decide which products to push independently, and after setting, when buyers search for products on Alibaba**, the window products set by the seller will be displayed in the same seller's products, including ** search and in-store search.

At present, Chengxintong members have a "window product" menu, and if they want to use it, they must also meet the following conditions: the quality of product information reaches 4 stars or above, and the products on sale that support Alipay online transactions are supported.

Set up window recommendation: enter "My Ali", open the "**product" app, click the "window product" menu on the left, find the product you want to push in the **information in the left column, click the "recommend" button, and the recommendation will appear in the right column if it is successful, ok, it's done!

Alibaba's current sorting rules, the search results page displays, first of all, fixed keywords to buy 20, 21-25 is the foreign trade through train products, then the window products, and then the ordinary products, of course, this is the keyword popularity is enough, the premise that it can be sold. If the keywords are not sellable, the first thing to show is the foreign trade through train products, and the second is the window products.

The ** rate of window products is about 8 times that of ordinary products. In the process of later operation, you can view the effect statistics of window products in the data manager and update them from time to time.