There used to be a mobile phone brand called Soai, why did it suddenly disappear later?

A mobile phone brand is called Sony, and you will know that it is a mobile phone brand jointly established by Sony and Ericsson in JapanBut it didn't really last long, because it was gradually abandoned by world trends, became less and less influential, and eventually disappeared. <>

Japan's Sony company is a very famous camera manufacturing company, their lenses are particularly good, this is the technical basis determined by the excellent history of people, so the camera technology of the mobile phone must be no worse Ericsson is the world's largest electronic equipment manufacturer, they also have a certain channel about the parts of these mobile phones, so the two companies jointly discussed, just you have lenses and I have parts, let's set up a company, and set up a company called Soai，The brand of this mobile phone is called this name, but it gradually did not cater to the trend of smartphones in the new era, and was gradually abandoned by the times. <>

It can be seen that it is not that you have parts, I have things, two people can make a good brand together, a good brand is inseparable from marketing and its own market positioning, not that you have good things will be able to establish a large company, will be successful, Sony's camera manufacturing technology can be said to be very long, it is not an exaggeration to say that the world is at the forefront, Ericsson is also one of the world's top 3 large companies, and there are quite a lot of patents and technologies in telecommunications manufacturing, But the two did not create a particularly brilliant brandOn the contrary, these domestic manufacturers may not have a lot of their own technology patents, but they know the market positioning, and in the end they succeeded. <>

Whether a brand can succeed or not depends not only on their core products, the core products are a foundation, your products must be good, so that you can have a good sales base, and secondly, you must have good marketing and market positioning marketing, that is, how to sell this thingThe positioning of sales is who to sell these things to, and how to sell the things that can be sold, these are all questions that managers need to think about.

Because it can't keep up with the pace of the times, it doesn't develop smart phones, and it's expensive, causing huge losses, and then it's being acquired.

Performance lags behind. Times progress, new things are used by people, and old things will be eliminated with the passage of time.

The brand was later acquired by Sony, and Sony's phones are not very popular anymore.

Question: There used to be a mobile phone brand called Soai, why did it suddenly disappear later?

"Sony Ericsson" is the abbreviation of "Sony Ericsson".

Sony Ericsson was established in October 2001 with 50% investment by Sony Corporation of Japan and Ericsson Corporation of Sweden, mainly producing mobile phone products.

Therefore, it is really not a copycat brand, this is a brand of an international giant and a brand made by another international giant.

Ericsson itself is one of the world's top five communication equipment manufacturers, but their mobile phones began to decline around 2000. At that time, Sony also wanted to make mobile phones, but it was inexperienced and did not burn it. At the beginning of 2001, Ericsson took the lead in outsourcing mobile phone manufacturing among the world's major mobile phone manufacturers, Sony saw it, and then cooperated with Sony Ericsson to jointly invest in a mobile phone company, each accounting for 50% of the shares.

Ericsson was in charge of manufacturing, and Sony was in charge of design and sales, which was a huge start at the time.

When it was a feature phone, my love was still pretty good, after all, the domestic mobile phone at that time was really not strong. And their sales can also rank first in China. However, after 2007, suppressed by the rise of smartphones in the market, the feature phones produced by the company gradually lost the market, and the company's operation gradually slipped into the quagmire of losses.

In October 2011, Sony paid Ericsson 1.05 billion euros.

US$100 million), purchased Sony Ericsson from Ericsson.

On February 15, 2012, Sony Mobile Communications subsidiary was established, and Sony Ericsson officially withdrew from the market. Therefore, Soison's mobile phone should have become a Sony mobile phone and become one of Sony's sub-divisions. Of course, Sony's mobile division is also because of this reason, and its status in the group is really not high.