I d like to ask how to use bidding to promote Taoke

1. Internal optimization.

1) Optimization of title, keywords, description, etc.

2) Optimization of head, alt attributes and other tags.

4) Regularly keep the update of the site (mainly the update of the article, etc.), 2. External optimization.

General SEO includes both internal and external optimization.

Internal optimizations include:

2.**Frame.

3.Streamlining.

4.**Column settings.

5.Navigation settings.

6.The originality of the article.

7.Layout and optimization of internal links.

2.The increase in friend chains.

3.Advertorial promotion.

Make a ** first, just put the skipping class connection on it, and then set the road page to your**OK, the reason is that the account opening review should be independent**.

Bidding is strict against ** customers. This kind of account will be closed when it is found.

Bidding refers to the paid promotion of an enterprise's products and services on the search engine platform, which is a kind of mature search engine advertising that pays according to the effect. After purchasing the service, the promotion information will appear in the corresponding search results of netizens through the background settings. In this way, the net contains only the demolition of the people can enter the enterprise** and carry out consulting and purchase activities.

Compared with traditional advertisements such as TV commercials, bidding can bring a large number of potential customers to enterprises with a small amount of investment, and at the same time, it can also effectively increase the sales of enterprises. Whether it is a company that promotes on a search engine platform, it is for the purpose of marketing and profit-oriented, so netizens, enterprises, and the three can also be said to be a relationship of mutual use. For example, netizen A wants to buy FRP pipes, he searches for "FRP pipes" on it, sees the glass fiber reinforced plastic pipe advertisement of company B, clicks to enter and consults, netizen A thinks that company B is good, and finally chooses company B to buy FRP pipes.

1) Netizen A finds Company B and buys Company B's products, so Netizen A needs to pay the cost of FRP pipes to Company B. (2) Company B's advertisement appears on the platform, so it is necessary to pay a royalty. It is precisely because there are a large number of "A" (netizens) searching on the search engine that there are a large number of "Company B" (merchants) advertising on the search engine, and it is precisely because of the large number of netizens that they can dominate the market in the country.

Combined with the relationship between netizens, merchants, and the three, it can be concluded that the bidding routine is as follows: (1) Merchants let netizens discover their own advertisements through this platform. (2) Netizens click on the advertisement to enter the merchant**.

3) Netizens understand the information they need on **. (4) After the netizen is satisfied with the product or service, he or she contacts the merchant or places an order, and finally reaches a transaction.

Bidding promotion is a kind of keyword advertising promotion, which is a relatively accurate advertising method in the Internet industry. The bidding promotion plan is to make a feasible plan according to the existing situation and the goals that need to be achieved. The specific content of the plan includes:

Steps. First, the construction planning. According to the company's existing situation, Qin Cha plans a strong marketing force to match the bidding.

For example, to what extent should the bidding be done, according to the company's current situation and product situation to determine what kind of ** to do, ** to match the company's strength, but also to have marketing power, so that the traffic introduced by the bidding will be converted into effective consulting;

Steps. 2. Analyze the company's existing product categories. Not all products are suitable for bidding, generally through data analysis to find out the company's existing advantageous products, select products or product categories with high profits and obvious advantages, so that you can determine the direction of bidding in the future;

Steps. Third, the opening and closing number, the selection of keywords. Needless to say, open an account, just contact the business staff to open an account; According to the selected product categories, use a variety of keyword tools, such as the key disgusting eggplant tool in the background, and some paid keyword tools to dig keywords and group them;

Steps. 4. Create a delivery plan. Create a promotion plan, including the daily budget, delivery time, delivery area, daily budget of each plan, keyword upload grouping, creative writing, etc., to prepare for advertising; At the same time, formulate a delivery strategy, whether to open low and go high or open high and go low, formulate a variety of delivery strategies, and choose the most suitable delivery strategy according to the account and capital situation;

Steps. 5. Arrangement of customer service and business personnel. The general situation is that after the customer service receives the order, the information is handed over to the business manager, and the business manager converts the information into performance and profits, and it is necessary to conduct simple training for the customer service team and do some common words to make the customer service team proficient in using them;