Q: How to promote tourism? How to promote the tourist route?

In response to the promotion of tourist attractions, Qianjun Media summarized three points:

1. Clarify the advantages of enterprisesMany enterprises promote their own products and services, and they do not know what advantages they have compared with others; In this way, it is difficult for enterprises to impress customers, for tourism enterprises, it is low, or the service is good, or the route selection is reasonable, or the supporting services are perfect, or the tour guide is professional, or the overall planning and arrangement is reasonable, etc. Only when enterprises have clarified their core advantages can they be targeted and focus on publicity.

Second, find out whether the enterprise user group is doing student tourism, or elderly tourism, or making domestic tourism, or parent-child tourism, or doing middle-aged and elderly tourism, etc.; Find out the user group, the publicity can be targeted, for example, for student tourism, enterprises need to consider a school organization, from the perspective of the school will care about what; One is arranged by parents for their children, what parents care about, and some are organized by a group of students themselves, what they care about, only in this way, each aspect of targeted and personalized services, can be highlighted.

3. How to promote online Sales channels should be full (such as Qunar, Fliggy, Ctrip, etc.) **, *** needs to be carried out, sharing various routes, travel anecdotes, tour guide beauties, related travelogues Resource replacement: hotels, businesses, airports, etc. Take Q&A, for example

What line of travel agency which is good, where there is a travel agency to go to where is not, where is the travel agency good, where I want to go, is there a relevant travel agency recommendation, etc., and can be related to the travel book can be published to the hornet's nest and travel notes and so on, there is a plan to implement these, when we cover a lot of information, the travel agency brand will naturally improve, so that the conversion rate will be much higher, and enterprises have a great advantage when doing offline, Because now many customers will go online to learn about it when they choose. Comprehensive: When tourism companies want to promote through the Internet, Qianjun Media recommends making various preparations, and then using the whole network marketing to cover information, improve the best rate and brand awareness, and then improve the conversion rate.

First of all, as you said, the promotion of ** is broadly divided into offline promotion and network (online) promotion, but in the case of such rapid development of the Internet, network promotion.

It can produce a very effective effect of input and output, and is similar to this kind of product, advertorial marketing promotion.

Refinement, creative strategy development, overall operational step planning, investment and expectation setting.

2) Marketing-oriented :* structure, visual style, columns, page layout, functions, keyword planning, SEO, design and development.

3) Communication content planning: brand image copywriting planning.

Product sales concept planning, product sales copywriting planning, investment copywriting planning, product word-of-mouth copywriting planning, news and information content planning, and various advertising text planning.

4) Integrated communication and promotion: SEO ranking optimization, blog marketing, microblog marketing, forum marketing, knowledge marketing, word-of-mouth marketing, news advertorial marketing, ** marketing, event marketing, public relations activities and other viral communication methods.

5) Data monitoring and operation: ranking monitoring, communication data analysis.

**Statistical analysis of the number of visits, visitor group analysis, consultation statistical analysis, in-depth statistical analysis of web browsing, and statistical analysis of popular keyword visits.

Secondly, I will tell you about the daily work of promotion:

Network promotion is to post, send information, but not every day, but planned, strategic to post, not just blindly post, otherwise, every day is tired, and there is no growth for yourself.

First, you need to choose a theme, choose a platform, set up keywords, understand the psychology of potential customers, and care about the problems. Nowadays, free network promotion, the effect is not great, and it is a daily tired to death, the boss does not know what you are doing sitting in the seat every day, facing the computer, because the boss can not see what information you send on which platform every day, what effect does this information have. 2. How to judge that the transaction is brought about by online promotion?

This one is hard. When a customer sees your message online and then goes to the store to buy it, will they still say which platform the message was posted on the Internet? Even if he sees a message from you on the Internet, he won't say it.

In this way, it is difficult to judge today, when this company pays attention to turnover and sales. So, what are the criteria for determining your assessment for online promotion?

In the end, as long as you follow it, it may be difficult to see the effect at first, but as long as you persist for a long time, the effect is obvious, and promotion is a long-term work, and it is important to adhere to it.

I don't know if you want to find an online marketing planning company or want to understand the industry situation, Quannuo**push to establish a marketing type from the beginning**, from the perspective of SEO, it is more conducive to the optimization of the later stage, with the increasing number of business, you can set up a special page, extrapolation, optimization, the synchronous use of bidding, yes, the effect of marketing is more obvious.

Since it is mentioned that it is of high quality, it must have certain advantages, Qingwan such as the mountain can be installed on the "glass bridge", and the water can be boated and rafted.

Or you need some local outdoor tourism experience tours, through WeChat, Weibo, Toutiao to publicize and promote. When the coincidence is slow, if the ** filial piety model is beautiful enough, it must add a lot of color.

Some must-have rides are still very popular, and they don't have to be too many, but they must be fine.

What flyers, advertising, marketing or find a professional PR, if you need to take pictures, I am willing to try

Summary. Dear, I'm honored to have your question The information that the teacher found for you here is: how to best promote the tourism route, investigate and analyze user needs, sort out user needs, make demand plans, and promote 2, choose multiple platforms, multiple channels, and distribute the first point of promotion, the first point of user demand analysis, in addition to doing surveys, the simplest and most direct and accurate, is to use big data analysis.

How can you best promote the tourist route.

Dear, I'm honored to have your question The information that the teacher found for you here is: how to best promote the tourism route, investigate and analyze user needs, sort out user needs, make demand plans, and promote 2, choose multiple platforms, multiple channels, and distribute the first point of promotion, the first point of user demand analysis, in addition to doing surveys, the simplest and most direct and accurate, is to use big data analysis.

The following are related extensions, I hope it will be helpful to you:、Ad account building optimization The promotion account of tourism will be a little more complicated than other industries, and there are more things to consider, because there are many factors involved, such as time, weather, season, off-peak season, policy, etc. (1) Selection of delivery areas The tourism industry is generally nationwide, but if a specific route or only for people in a certain area, only users in the target area can be placed.

2. Make good use of shielding to avoid malicious clicks and invalid consumption Every industry will have the phenomenon of malicious clicks, and the proportion of the tourism industry is higher. For the local area of the tourist route, it is recommended to block, for example, if you want to promote the Xi'an tourist route, you can block the Xi'an area, the local people are not the target customers, and it will cause ineffective consumption and waste of advertising budget. 3. Grasp the time and bidding budget (1) Grasp the time Tourism is a representative industry that is particularly prominent in the off-peak season, and the number of trips in the peak season is calculated in the order of 100 million, so different countermeasures can be made for the off-peak season.

2. What are the tourism promotion plans? 1. Advertising tourism according to age More than 80% of Douyin's user group is post-90s, and such young people like romance and chase novelty, so they can be targeted to push romantic scenic spots, such as the Aegean Sea, Paris, Thailand, etc.

How to promote the tourism industry? What are the tourism promotion options? 2. Shoot original and wonderful tourism** ** The shooting of ** is best original, try not to copy from other short ** platforms, and combine the tourism characteristics of the place to shoot ** content that meets the user's preferences.

1. News and publicity: Propaganda can be done through newspapers, magazines, television, radio, outdoor advertising, the Internet, etc. It is mainly analyzed from the audience consumption cost, advertising cost, information complexity, communication speed and audience appreciation.

The information disseminated can be used as the content of the dissemination from the tourism brand, tourism culture, tourism services, tourism products, and including information and feelings from tourists.

2. Do activities, do **, this is also one of the ways to attract people, get user information in hand, facilitate later management, continuous impact, travel is not like other disposable consumer goods, after the purchase is not in need, this part of the customer maintenance, the next travel may not be looking for you.

3. Search engines, current searches, tourism products and other keywords are all bidding in front, and the top natural rankings are basically big, and the new ones want to do these popular keywords through SEO, which is more difficult. You can choose some words that are not very difficult to optimize, or some long-tail words, although the index of long-tail words is not large, but the effect is still okay.

4. Extrapolation from the forum and forum, publishing soft articles in the forum, blogging, doing microblog marketing, cooperating with vertical or localized communities and forums, and providing routes, products and solutions for small and medium-sized companies to carry out teams and the company's annual travel.