What does a snapshot have to do with rankings?

1. The principle of snapshots.

If the quality of the page is qualified and there is no cheating, the snapshot and data of the crawled web page will be transferred to the database, and the snapshot will be stored, and then according to the quality and content update of the page to make an inherent update frequency of the page in order to crawl again. So we find that when a page is updated quickly, multiple snapshots occur at the same time, because when the new snapshot is just updated, the old snapshot will remain for a relatively long time before being discarded. So we search for different keywords, and this is the case with multiple snapshots of the same ** at different times.

This is generally the principle of snapshots. Simply put, it's the trail left by a spider crawling our web pages.

2. The principle of ranking the main keyword.

**The ranking of the main keyword is actually related to many aspects, first of all, the content of your ** must be updated, such a spider will come to you**, only he comes to you**, your **keyword he can see, and another point is the external link, **external link he is equivalent to a bridge between you ** and external links, only you** have a lot of bridges outside, your** can be crawled by more search engines. Therefore, when we do the ranking of ** keywords, we generally have to look at two aspects, the first is your ** inclusion situation, that is, how many pages are included in your website, and the second is whether your website has a large number of high-quality external links. If you do a good job in these two aspects, your main keyword is likely to rank well.

From the above two principles, we can draw a conclusion that only when the spider visits you, your snapshot will be updated, and when the snapshot is updated, your keyword ranking will be readjusted, and with proper external link building, your keyword can get a good ranking.

In fact, Junxiang also thought so when he first studied SEO. But in fact, after a period of precipitation, it was found that the snapshot is not directly related to the ranking of **. Take the enterprise site as an example, I found that there are many enterprise sites on the home page that are not snapshotted every day, Junxiang SEO blog analysis is very related to the industry of enterprise sites, all found a problem, that is, there is a direct relationship between the snapshot and the ranking, and even some enterprise sites, the snapshot is still a month ago, but the ranking is still very high.

On the contrary, some sites that are updated daily and have a high frequency of snapshots do not rank well. What is the reason for this? It turns out that Junxiang also communicated with many friends in the SEO industry, and came up with the following experience, which you can also use as a reference.

First of all, it is certain that the ranking of the snapshot update frequency domain is not directly related, and it is based on your update frequency to slowly establish a regular snapshot frequency. But the snapshot update speed ratio does not mean that your station has a good ranking.