The latest optimization of external and internal links

How does internal link optimization work?

First of all, everyone should pay attention to the planned update of the article. If the number of articles is small, you can record the title of the content that has been published and the anchor text link that has been added, so as to lay the foundation for future optimization.

Secondly, when adding links, pay attention to the internal links not to be flooded, just in moderation. The relevance of the internal link should be high, and the internal link should be added naturally, do not deliberately pile up the internal chain, remember to do it only if the relevance is high, and when there is no content with high relevance, it is better not to do the internal link. The number of anchor text is generally at most one internal link per 150-200 words, e.g

The content of an 800-word article, then the internal links are generally about 4-6 at most, which will be more reasonable.

It is also important to note the uniqueness and diversity of the anchor text. It sounds a bit paradoxical, but the uniqueness of anchor text is that only one anchor text can only link to one page, it is best not to link to other pages, to avoid the weight of the word is scattered, but multiple anchor text can be linked to the same page, and these anchor texts are better not to link to other pages, but also to better ensure the weight of the current page. Anchor text diversity refers to choosing anchor text that is more relevant, for example:

How about python training, python training is good or not, similar anchor text links to the same page.

1. How to optimize the layout of internal links for SEO to improve spider crawling.

So how do you check backlinks? There are generally two methods that are commonly used:

1. Pass the domain command.

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First: the choice of external link platform.

It's a good idea to send backlinks to a platform that is as relevant as possible.

Generally, articles can be used by users to ** or read them to the end, which mostly depends on the quality of the external link article, the more **, the greater the traffic. The published article must be of high quality, otherwise it will not be included, and it will not bring any help to **.

Fourth: the scope of the backlink post.

Publishing external links can not be limited to one platform, you should always find a highly relevant platform to publish external links (such as communities, blogs, forums, etc.) can not be limited to one platform, often published on a platform for a long time will not be included, so it will become a dead link, which is not helpful to **.

Fifth: the stability of external links.

If you choose a good platform to publish backlinks, it will also have a great impact on the ranking of **.

1. Dig through competitors.

Webmasters can mine backlinks through competitors. The webmaster can search for the main keyword, copy the first ten pages of independent ** links, and then enter the backlink query password on the search box, such as domain:Lao Tie seo, and then all the external links of the other party** will appear.

2. Find relevant sites through tools.

At present, many SEO optimization webmasters may use webmaster tools to simply look at the inclusion and external links of **.

Don't stop paying attention to friendly links just because your site doesn't rank with authority and isn't good, friendly links are also a good thing for us to mine high-quality external links. We can dig out more and wider external link resources by analyzing the friendly links of our competitors. Links are bound to be closely related to the relevance of this site.

4. Exchange external link resources through personal connections.

Exchanging resources through networking is a great way to do this, as long as you have a wide network. For example, let me say it, I used to do a friend chain with Aizhan Network through a relationship of connections, and it is impossible for ordinary people to do a friend chain with Aizhan Network, after all, the weight of people is very high, unless it is a personal relationship. Of course, it is also recommended that SEO people have more contacts, and it is very important to do whatever they do.

I won't say much about the network, the relationship is good, the link is naturally changed, it's as simple as that.