What are the methods of optimizing the old station, and what is the difference between the optimizat

I have been exposed to a lot of SEO cases, and I found that many old sites actually have a certain foundation, and it is not so difficult to optimize, but why do so many old sites rank poorly? The old station will not be optimized? The new site will not be optimized?

It doesn't matter, now your chance has come, now there is a skirt" opening four two 5. Wu Qiyi. You can find it when you combine it.,The new station and the old station learn together.,There are also materials and tutorials to give.,All don't want money.。

Everyone learns and communicates with each other. If you don't want to learn, don't come to participate. Let's talk about the core optimization scheme of the old station's poor ranking.

1. Reasons for poor ranking:

1. The basic optimization operation is not done well.

2. Content quality.

3. Content direction.

Second, the characteristics of poor ranking:

1. **Credit is not high.

2. There is a quantity of content but the quality is not high.

3. The quantity and quality of external links are poor.

3. Solution:

1. Reorganization of key cores.

2. Reorganization of content pages.

Fourth, the specific implementation:

There is a search demand (the content is inevitably copied in the long-term accumulation process), so we can supplement the demand, such as page layout adjustment, content page richness, link position display, etc.

Solve the credit problem Improve the quality of the content and show the links.

At first, the ranking difference of the old station should be established from the general direction, whether it can meet the needs of users, and then adjust the ** site according to the needs, and at the same time assist outside the station to improve credit, relevance, and user experience, and the final ranking will also have a corresponding improvement.

1. Familiar with the industry.

3 ** Comprehensive diagnosis.

4 ** of the full optimization.

5 Login & Submission.

6 Backlink Strategy.

Differences in the origin of the content

The content origin of each ** is different, some ** rely on collection, some **only do originality, and some** are collection + originality, so the content origin of each ** is different.

Some old stations have always insisted on making high-quality original content, which is very friendly to search engines, and there are also many new stations that never do original content in order to seek speed, and directly collect relevant content, such new stations are extremely dangerous. The key points of new website optimization should be on high-quality original content.

The layout of the content

The content layout of the new site is mainly based on the most basic logic of its own industry, and we put what we think is the most important content in an important position with the right understanding.

According to the data, including the most real user data such as click maps, UV and PV, bounce rate, page stay time, etc., we adjust the content layout of our entire Yumin** to better improve the user experience of the entire **.

Differences in weights

If it's a new station, its weight must be 0, and there is almost no trust. Then one of the optimization points of the new station is to increase the weight.

The old station is different, there may be some old town years of the branch station has been optimized for the lack of quality, then the degree of trust may be relatively low, some of the old station may have done a good job in the quality of the content before, then the degree of trust will be higher, but in any case, the old station will have a certain degree of trust, and the high weight of the trust will be higher, so that the old station has a certain advantage over the new station.

The difference in traffic

Traffic guidance is not the same, for the new station, many people came up at the beginning to do external links, and did not consider to drain the new station, for the new **, we should do some links to drain the traffic while doing external links, after a long time, it will make your keyword ranking slowly improve.

The next thing to do is to tap the hidden needs of more industry users, meet them with more high-quality content, and break through our traffic bottleneck through long-tail words.

I believe that many people have heard of the whole site optimization, the so-called whole site optimization, refers to Liang Zaib's comprehensive inspection and optimization, according to the needs of customers to modify and optimize, to meet the user's browsing experience.

**The probability of being demoted is lower.

The optimization methods of core keywords are relatively simple, and it is easier to over-optimize and then be demoted, while the optimization of long-tail words, whether in terms of the site or the station, has more space to choose from, and the means are relatively flexible and diverse, and it is not easy to be demoted.

Comprehensively improve rankings and weighting.

The scope of whole-site optimization is relatively large, and it belongs to whole-site optimization: structural framework optimization, URL optimization, content optimization, TDK optimization, link optimization, drainage, external link building, popular long-tail word optimization, etc., which can increase the weight and ranking more comprehensively and quickly. The whole site optimization can solve the problem of the whole **, and there will be no unilateral optimization that is not good, and it will affect the main body.

**Comprehensive inspection and adjustment of defects.

Some ** are not comprehensive enough in terms of SEO, and many details will be overlooked, which makes it difficult to improve the ranking. However, the whole site optimization can be comprehensively optimized and checked, solve a series of problems, and make adjustments in the later stage to make the best optimization.

The turnaround time for full-site optimization is shorter.

Under normal circumstances, it takes one to four months to optimize the core keywords, and it even takes about half a year for the long ones, because the core keyword index is high, the competition is large, and the optimization difficulty is also high, while the optimization of long-tail words is different, because many long-tail words have low indexes, and the difficulty of optimizing the whole site is relatively small, and the time period of a single word on the homepage is also relatively shorter.

1. Don't change the title of the new station casually

Because this ** was basically born on impulse, because I suddenly felt that I had been in the industry for 5 years, although I have been operating**, I am constantly trying new models. But I didn't leave anything behind, so I went to register the domain name space on the same day, and the program of hanging up the blog was opened. When I calmed down to analyze and sort out, I found that ** had been earned.

That's when I realized I had made a fatal mistake, which meant it would take me more time to get recognized by search engines, especially yes. Because it's a very annoying title, the title will be changed casually. Especially the title of the homepage.

I think the reason for this is because, in the past, many people would put a few static pages in the space in order to make ** quickly included, and then add programs once they were included. This will make the search engine think that the donkey's lips are not the right one.

I guess the algorithm was changed for this, which is the so-called "sandbox" effect. In the past, the new site was very popular with search engines, but now it is different. Especially if the title will be changed at the beginning of the launch.

This will only last longer in the "sandbox". I hope the webmaster will pay attention.

2. The new site needs to pay more attention to internal links.

When the new site was first launched, it basically used its own template and didn't do a lot of optimization work, and the template itself has already done some optimization work, so I didn't care about it at first, but when I changed the title, keyword, and description, I realized that the internal link needed to be optimized. Because when ** is put into the sandbox, the chances of spiders coming to patronize are already pitiful. If you can't keep it well, it will only take longer to see the effect.

So I added an RSS feed archiver sitemap at the top of the page and a related article call to the content page. Then I changed the style of the tag call so that more tags could be called, and added links to archive by date. Then add a title description to all the links.

3. Proper external links are essential.

Also because of the change of title, my plan is to fill in more readable content first and then do a lot of backlinks. Because the characteristics of blogs are: original content, novel content and attracting readers, it can be said that blogs live on content.

However, because the preliminary work is not in place, to improve the friendliness of the search engine, it can only be improved through external links. So I used the previous resources to make two PR4, one RP3, and one PR2, a total of four ** links. Then open the blog and NetEase's blog, publish the original articles in the station to the blog, and add the link to the article.

It is difficult for new stations to get a good ranking in a short period of time, and generally the ranking of new stations is after three months or even longer. There are 5 things to keep in mind to get a good ranking in a shorter period of time:

1. Set the title and description.

If it is a small and medium-sized site, the title and description of the homepage and column page are best set manually, and the title of the inner page is in the form of article name + brand word, and the title can not contain too many keywords, 2-3 is the best. If there are more pages, use a unified template to set the title and description, and it is best to include keywords in the description. The keywords of the title are mutually reinforcing (e.g. .

2. Content with value.

The most important thing about the page is the content, it can be not original content, but it must have something that others don't have and can solve the user's problem. The way to create valuable content is to combine it with other content with slight changes, with ** or animations and icons.

3. Internal chain layout.

Pages without internal links are usually considered dead ends by search engines, and pages with internal links are more conducive to inclusion and ranking, and can link the entire ** context. Internal link layout is based on keyword matching and user reading habits, for example, after reading a "keyword" article, users may read other articles about "keywords", but they may also read articles about "content layout".

4. External links and promotion.

External links and promotion in the early stage are the fastest way to help **get ranking, external links can pass weights to **, and only those with a certain weight can be included and ranked. The role of promotion is to bring users, and the role of each is to bring users, so the web page is invincible if there are users, and the search engine will definitely give a good ranking. Promotion is to bring users directly, without having to go through the stage of ranking users first.

5. Stable space.

Space stability is the basis of **ranking,If the space can't be opened occasionally, it will not only affect the spider's crawling**content,It will also affect the user's browsing of the web,So the webmaster should check the IIS log every once in a while to see if there are a large number of 404**。 If you want to have a deep understanding, I have an SEO study here***, and I sincerely invite you to learn together, here is the best and latest full set of website building and SEO technology tutorials. Group Number:

118---380---125 Drifting children, hurry up and join the organization, let's change all this together, let's change Sun Kai's world and master the future!!

I want to build a new website, I read a lot of knowledge about optimization, but I still don't know where to start, and I hope to get the help of this webmaster.

Generally, the optimization is the whole site optimization, is there a company that only does homepage optimization?