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If you want to make customers satisfied, you must first satisfy your employees, if the working environment is not good, the atmosphere is not right, employees can not work well and actively, how to talk about customer satisfaction. From a manager's point of view'If there are too many "customer rejection" phenomenon, then we should reflect on whether our products are not good enough, or our management is not good enough. From the seller's point of view, if there is a phenomenon of "customer rejection", it is necessary to analyze whether the customer needs their own product in essence, and if so, then they should be confident in their own product and further analyze the reasons for customer rejection.
Then bring your own smile and communicate with the customer again.
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The reason for the real refusal is the genuine expression of will; .
The reason for the false refusal is not a genuine expression of will, such as a general manager who said, "Business Pass is too expensive to afford." "This is just a prevarication from the customer, and there is no need to answer his question that it is too expensive. There is still a possibility for a customer like this to close the deal.
The reason for the latent rejection of rejection is not a true expression of will, but another end is to be achieved through this rejection. For example, a customer says, "This computer style is too old-fashioned." His real intention is to use this "old-fashioned" problem to achieve the purpose of reducing prices.
To grasp the above three problems, there is only one way - to devote yourself to the market and understand it with your heart.
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It means that the chances of success are reduced.
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Why is it rejected by the customer as soon as you open your mouth?
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In my opinion, these two issues can actually be connected by each other.
First of all, it is very difficult for any salesperson to be completely unrejected by customers, unless the product or service you sell is strong enough to make customers flock to it, or even love to buy it, which is extremely rare.
Moreover, the author has always believed that it is unrealistic to give specific methods directly without considering the differences between sales industries, so here we will only analyze the common problems.
Dissecting any rejection of the customer's book is actually distilled into one sentence: the product or service you are selling now is not worth the current cost to meet his current needs.
You" -- why are you looking to buy instead of your colleague or your competitor?
These are influenced by your personal charisma, your company's strengths, competitors' weaknesses, and so on.
"Present needs" – do customers really have a need now, not now, and will they have in the future?
What influences these is your understanding of customers, your exploration and reinforcement of customer needs, and so on.
It's worth the "cost" – how the product you're selling makes customers feel like it's worth spending so much money.
These affect the refinement of the added value of the product, the packaging of the solution, etc.
In short, keep these points in mind, and do your homework in advance around these points in combination with your product before facing any customer, not completely, but certainly to avoid customer rejection to the maximum.
As for another question: what does a successful salesperson look like?
If you are willing to read all this patiently, and are willing to face and think about the essence of various sales problems in real work, rather than just relying on two legs and one mouth, you are not too far from successful sales.
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Here's how to correctly face a customer's rejection:1. Don't take "rejection" for granted. Usually some customers do not understand something, the most accustomed reaction is to refuse, for him to refuse is a habit; The rejection of some customers is often a normal reaction to the need to further understand your product, although this seems to be a misery for you, but for some customers, it is indeed a "camouflage resistance" that has been broken through the psychological defense.
So, don't take the words of these customers too seriously, just keep going with unwavering faith.
2. Treat every rejection as an opportunity to repay the "debt". Each of us has a dual role in this world, a buyer and a seller. When you're doing sales work, you're a seller, so you're susceptible to rejection.
In the same way, when you are a buyer, then you will also reject others.
3. Rejecting you now does not mean rejecting you forever. Before each sale, your mentality can't be in a hurry, you can't think about eating a big fat man in one go, you need to take it step by step, every step is done, and the result of the transaction will come naturally. From preparation, opening, digging for needs, recommendations all the way to closing, there are rejections at every step of the way.
But these rejections don't mean they're going to be there forever, as long as you stay optimistic, accurately grasp the customer's needs, and explain them appropriately, then these obstacles are temporary.
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Some customers are not interested in our products, do not care or are very hesitant, at this time when the customer expresses his rejection to us, then we need to guide the customer appropriately to dispel the customer's rejection of us. Let's take a look at how to deal with customer rejection for your reference!
The first way to deal with it is to go straight to the right.
The reason we respond to the customer's rejection is to turn the passive into the active, and the disadvantage into the advantage, and we can follow the customer's intention to refute and explain. This kind of rebuttal and explanation is not to make us quarrel with the customer, but to dispel the customer's doubts. For example, the customer said that a certain factory also has this product.
At this time, we should say: yes, they also have such products, now the competition is so fierce, our factory's product reputation must be enough to compete with others, are you right?
The second way to deal with it is to reverse it.
The so-called reversal method is also to capture the past, which means that we first affirm the other party, and then make a turn. For example, if the other person thinks the color of a lipstick is not good, you can say: yes, this color may not be suitable for you'Preferences, however, after our observation and market research, young people like this color very much, and our products are also mainly aimed at young people, you say yes?
The third way to deal with it is to be silent.
Sometimes silence is necessary when it is necessary, and silence is golden, because silence is a good way to deal with customer rejection. For problems that are inconvenient for us, we choose to remain silent or divert the target, which is a very effective way.
The fourth way to deal with it: proof by example.
No matter how fanciful you say about sales, no example can be effective, because facts speak louder than words. The power of instances is infinite.
It is also infinitely persuasive. When a customer has some concerns or other problems, we give examples that are a good way to deal with them.
The fifth way to deal with it: data proof.
This is the same as the power of examples, and the usage is the same, it is much better to have data and information than to say it with empty teeth. It's the era of big data.
Everything is easy to do with the data, and the customer is convinced.
The sixth way to deal with it: decisively deny.
Some customers ask questions that do not exist or are not true, and his purpose is to reject you, so you should decisively dismiss his statements.
The seventh way to deal with this is to ask the other person rhetorically.
Sometimes the other party asks you confused, don't be afraid, ask back, figure things out, and it will be very helpful for you in the future. When you ask the other person back, you are also buying time for yourself, which is very useful, and it may or may not be able to turn the situation around.
In response to some inexplicable questions from customers, when customers want to reject you, we master some methods, and then operate flexibly, and flexibly use some methods to deal with customer rejection, so that our sales can go smoothly until the final transaction.
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There is a reason for the customer's refusal, so you should not give up on the customer at this time, you can ask the customer what the reason for the refusal is, even if you do not succeed in retaining the customer in the end, then you will find your own problems, and you will improve in the future.
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