Tell a story related to a Coca Cola commercial

Aren't you telling the whole story yourself?

In 1885, John Pemberton, Georgia, USA, invented a dark syrup called Pemberton'S French Wine Coka) issued a ban in the same year, so Pemberton invented the alcohol-free Pemberton'S French Wine May 8 He wanted to invent a drink, a drink that many people who needed to supplement their nutrition would enjoy. That day, he was stirring the prepared drink and found it to have a refreshing, calming effect and relieve headaches, he added the liquid to the syrup and water, and then added ice cubes, he tasted it, and it tasted great, but when pouring the second cup, the assistant accidentally added soda (carbon dioxide + water) This time it tasted better, and partner Robinson (Frank) From the two ingredients of the syrup, inspired the name, These two ingredients are the leaves of coca and the fruit of kola, and Robinson changed the K of kola to C in order to be uniform, and then added a horizontal bar between the two words, so Coca-Cola was born, and the first Coca-Cola was sold for five cents.

When the weather is hot, drinks have become a part of people's consumption, and Coca-Cola, as the leader in the beverage industry, has been loved by many friends since its invention in 1866, and its sales have been firmly in the first place among the world's top ten beverage brands since its invention. So how was Coca-Cola invented?

Recently, the formula list of Coca-Cola has been uploaded on the Internet, and some people have already prepared Coca-Cola according to this formula list, and according to some people who have tasted it, the taste of Coke prepared according to the online formula is the same as Coca-Cola Coke.

As the world's largest company in terms of brand value, Coca-Cola's formula can be said to be Coca-Cola's top secret, and it is said that Coca-Cola's formula is in a bank safe in Atlanta, and to open this safe, only the company's chairman, mayor, and Coca-Cola's designated heir can be opened at the same time, and it cannot be opened if the time is not right.

The most widely circulated rumor is that the three people who have mastered the recipe each have a third of the recipe, but they must sign an agreement that they must not leak the formula in their hands to anyone else, let alone fly on the same plane, in case an accident causes the recipe to be lost.

In 20xx, there was a world-shocking "Ke Jue Hui Coke Formula Theft Case", a staff member of Coca-Cola headquarters stole the formula, but the case was quickly solved. For the authenticity of this incident, most people laughed: how can the formula of Coca-Cola be so easy to be stolen!

Judging from Coca-Cola's repeated formula leaks, Coca-Cola, as the world's largest company, does not seem to protect its top-secret information very well. In fact, the leak of the formula is the brilliance of Coca-Cola's marketing methods, which can be seen in the way Coca-Cola entered the Chinese market.

In 1979, the Coca-Cola Company was allowed to send the first batch of bottled Coke to China, but only in some foreign-related restaurants and tourist stores. At this time, the Coca-Cola Company began to do some advertisements on **, and the advertisements did not tell how delicious or nutritious Coca-Cola was, but told the story of Coca-Cola's formula vividly, especially exaggerating some means of protecting the formula.

Since newspaper advertising was still a rarity at the time, the story of Coca-Cola's mysterious recipe soon spread among the people, and people began to drink Coca-Cola as a fashion. As the recipe story spread, within a few years, Coca-Cola became one of the most well-known brands in the Chinese market.

It can be seen from the fact that Coca-Cola has entered the market of Qihong in China, and people's love for Coca-Cola is not only quietly accepted by its taste, but also by the mystery it brings to people and the story behind the formula.

A drink, no matter how advertised, if it is only marketed by taste, will inevitably get tired one day, after all, it is difficult to reconcile people, but if you use stories to attract people, it will last for a long time, because people's curiosity is eternal.

Coca-Cola clearly understands this, and it whetts people's appetites with the story of the recipe. It can be said that story marketing is one of the secrets of Coca-Cola becoming the number one company in the world.

Coca-Cola is our child's favorite drink, he actually wanted to enter the market as early as the end of the Qing Dynasty, I was very curious about its story, so I searched a lot of stories about the name of Coca-Cola.

In order to enter the Chinese market, an American wanted to understand China by selling things, so he opened a Coca-Cola store.

Because he was an American, he didn't understand Chinese culture, so he found a Chinese person and gave them a name for the store. This Chinese is very patriotic, at that time a show was very angry that foreigners were rampant in China, so he gave this shop the name tadpole chewing wax, the villagers immediately had no willingness to drink as soon as they saw this name, and tadpoles, and wax, there is nothing to eat, so Coca-Cola's sales are very bad, that is, closed the door, until a few years ago a Chinese student gave this drink a Coca-Cola name, this name is good, It's delicious and cola, how can it make people not want to get along?

This is the story of Coca-Cola, okay, I'm done, if I have a chance, I'll invite you.

Summary. Coca-Cola Company's different marketing advertisements for the past three years.