Industry disruptor or for the people, how does Xiaomi balance the increasingly high price of smartph

Over the years, with the Internet mobile phone brands piling up, dividends have gradually declined, the online market has become sad, and Xiaomi, which was once very "cool", cannot escape the dilemma that sooner or later it will have to face. Rebus actually knows very well that mobile phone manufacturers still have to go offline after all, so that they can develop for a long time, so Xiaomi has invited spokespersons, spent money on publicity and advertising, found offline channels to cooperate, launched a customized version of the operator, and a series of measures, all of which are aimed at allowing Xiaomi mobile phone sales to continue to grow.

The price increase of Xiaomi mobile phones is nothing more than two results, one is the price increase, and the other is not rising. If it doesn't rise, then it will inevitably make people wonder if Xiaomi is making a gimmick, and if it is a gimmick, then it means that there is indeed a problem with the sales of Xiaomi mobile phones. According to the latest data from IDC, Xiaomi fell 38% year-on-year in the second quarter, and it was even more serious in the third quarter, falling 42%.

But Rebus himself has been dodging the question, and it's interesting to think about it. On the contrary, the price of Xiaomi mobile phones has risen, after all, it is not easy to lay out offline channels, and the cost of offline channel operation is too high. Moreover, just the after-sales problem, the problems faced by Xiaomi** are even more serious.

If Xiaomi wants to balance the higher and higher smartphones, it must support its own channels, and it is not enough to rely on the strength of the businessmen themselves, and Xiaomi's business is not particularly stable. According to the author's understanding of the mobile phone market in HB province,Before Xiaomi's national contractor chose ASD,And then chose PTTL because of channel management problems,Although Xiaomi has cooperated with operators to launch some customized models,But open channels still need to be covered,In the end,The wool is out of the sheep,Can't get resources,Everything is empty talk。

For the long-term development of offline channels, raising the price of a single unit is positive for Xiaomi's current channel construction, brand promotion and high-end market layout, and even for the development of the entire mobile phone industry. Why? From the perspective of the industry, Xiaomi mobile phones are sold cheaply, and other mobile phone manufacturers can only play low prices with Xiaomi, but the profit margins are compressed, and these companies make less money, and the resources invested in innovation and research and development cannot keep up, which is not conducive to the innovation and development of the mobile phone industry?

Take Meizu as an example, why can't its own R&D keep up, and it loses 1.3 billion yuan just by selling a mobile phone, and there are R&D funds?

Because he has his own dealings with himself, he can constantly change their strengthening.

This depends on how executives such as Xiaomi decide, and I think the price will have to be reduced.

I think Xiaomi mobile phones will definitely have their own set of solutions to deal with well, and smartphones are getting higher and higher.

It depends on how they choose, you can weigh the two, and then take the average.

This should still depend on what its decision-makers do, and it depends on their attitude.

I think Xiaomi should be regarded as a kind of maker for the people, because it is more cost-effective.

I feel that Xiaomi is still thinking more for the people, and the ** of Xiaomi mobile phones is not high, and the cost performance is good.

I think Xiaomi managers will definitely have their own ideas, and they should come up with a better way to balance it.

I feel that it is not easy for him to evaluate his own strength and pull down the ** of the entire market.

I think Xiaomi is mainly for other users, and it has a better cost performance, after all, not everyone can use a mobile phone.

Summary. Hello, for your question [The competitive landscape of Xiaomi mobile phones] This question is answered as follows: Hello, dear friends, evaluate the advantages of the internal environment of the enterprise 1Xiaomi manufactures mobile phones in line with the principle of saving snacks for users and wins the love of consumers.

2. The Xiaomi team is experienced, capable and has great appeal. 3. The successful public relations model and marketing strategy have laid the foundation for the development of Xiaomi. <>

The competitive landscape of Xiaomi mobile phones.

Hello, for your question [The competitive landscape of Xiaomi mobile phones] This question is answered as follows: Hello, dear friends, evaluate the advantages of the internal environment of the enterprise 1Xiaomi manufactures mobile phones in line with the principle of saving snacks for users and wins the love of consumers. 2. The Xiaomi team is experienced, capable and has great appeal.

3. The successful public relations model and marketing strategy have laid the foundation for the development of Xiaomi. <>

The following is the relevant extension, I hope it will be helpful to you: Xiaomi generally refers to Xiaomi Technology Co., Ltd. Founded on March 3, 2010, Xiaomi Technology Co., Ltd. is a global mobile Internet enterprise focusing on the research and development of smart hardware and electronic products, as well as an innovative technology enterprise focusing on the construction of smart phones, smart electric vehicles, Internet TV and smart home ecological chains.

It is unlikely, or it can be said that it is almost impossible for Xiaomi to gain a foothold in the high-end market,First of all, the brand of Xiaomi was set at the beginning to be cost-effective,This is contrary to the high-end market,And Xiaomi has been on the market for so many years, giving people the impression that it is an affordable domestic machine,In recent years, the sprint to the high-end market has also been repeatedly defeated,The most important thing is that Xiaomi has been on the market for many years but there is no product that can make people impress,In this case, how to gain a firm foothold in the high-end market? Is it just what you say?

First, it was determined that it was a mistake at the beginning, which led to the inability to hit the high-end market.

Xiaomi mobile phone was created by Lei Jun, when China's internal e-commerce industry emerged, with the boom of the Internet Xiaomi became an instant hit, and the reason why Xiaomi mobile phones are well-known to everyone is because of the high cost performance,Many people didn't expect to buy such a cost-effective mobile phone with ultra-low **, so Xiaomi mobile phones began to sell hot among students, there are many ** that the ** fluctuation of the mobile phone industry is caused by Xiaomi's low price**.

So Xiaomi's desire to gain a foothold in the high-end market is simply a fool's dreamBecause it was positioned to take the people-friendly route at the beginning, and now that I have seen the good of the goddess (Apple), I want to take the high-end routeIt's okay to go, but consumers don't buy it, so let alone standing firm, even Xiaomi can't enter the door of the high-end market.

Second, without special products, you can't enter the door of the high-end market, let alone gain a firm foothold.

Although Xiaomi mobile phones are popular, it is difficult to say if it comes to the most famous and memorable products, not that there is no but that they can't remember it at all, so in this case, why did Xiaomi hit the high-end market? Judging from the internal structure of the Xiaomi 10 that Xiaomi hyped up before to enter the high-end market, there are many heat sinks placed inside, and the layman may not know, the heat sinks are used for such a not very good machine or a model with serious heating, so Who wants to buy a mobile phone with serious heat?

It is obvious that now Xiaomi just wants to squeeze into the high-end market with immature technology and quality deviation productsBut don't forget that the current consumer monkey spirit and the same type of products are very large, after the comparison, Xiaomi does not have any advantage,So not to mention standing firm, even the impact is difficult.

The possibility of Xiaomi standing in the high-end market in the future is not very large, many of its user-oriented models focus on cost performance, to meet the needs of different consumers, if you want to enter the high-end market, you need to carry out a series of product brand changes and updates.

There may still be, and the technology is always improving. has always provided users with a better experience, so that mobile phone manufacturers can be improved, and the high-end market can completely stand.

I think it is still relatively possible for Xiaomi to stand firm in the high-end market in the future, because Xiaomi, a mobile phone brand, has been constantly improving, and it is also constantly engaged in scientific research.

I think the possibility of Xiaomi gaining a foothold in the high-end market in the future seems to be relatively small at present, so we can see that the sales volume of Xiaomi's high-end series of mobile phones in recent years has not been very good.

It's not very big, first of all, we have to solve our own ability to produce high-end chips, but also to vigorously change the image of the brand, but also to deal with the test of the international market, to do this, it seems a little difficult at present.

Despite being pushed to the forefront, Xiaomi still has its strengths:

First of all, from the perspective of products, Xiaomi's appearance design is better, and its appearance has been continuously improved, which has been recognized by consumers; Xiaomi phones have a high resolution, and the 4-core processor is already able to meet people's needs; The most important thing is that in today's society, not everyone can use Apple and Samsung, and Xiaomi mobile phones attract a large number of consumers with their high cost performance.

Secondly, from the perspective of Xiaomi's business model, although Xiaomi does not have a physical factory, it is cooperating with the world's best factories and industrial chains, which fully reflects the clear international division of labor. In today's hot Internet, Xiaomi relies on e-commerce to sell fast, improve the efficiency of product sales, and reduce the inventory cost of Xiaomi mobile phones, which must be said to a certain extent reflects the comprehensive utilization of resources and the effective allocation of resources.

In the end, whether you are not used to it or not, why should the "hunger marketing" of the local brand Xiaomi be bombarded, while the "hunger marketing" of the foreign brand Apple can be accepted? The author believes that there is nothing wrong with "hunger marketing", and many companies will apply this method when promoting products, which is to capture the hearts of consumers. Therefore, you bigwigs should not talk about Xiaomi's "hunger marketing", and Xiaomi's adoption of the "hunger marketing" model has brought it a high brand awareness.

Xiaomi was born for fever, what is important is cost performance, low price and high configuration, no matter what kind of CPU is used, this model will never go out of style.

Personally, I think Xiaomi is about to run out, even if there is no army, he will also take pills!