What is an online exhibition? What are the advantages

Compared with traditional exhibitions, the never-ending exhibition is only a kind of information display, the exhibition does not have a clear opening and closing time, and the exhibition especially emphasizes the online communication and interaction of participants.

Cost reduction. **The exhibition is based on the online platform, which occupies a virtual space rather than a physical space, eliminating the cost of renting a space; The exhibition mainly publicizes the products by publishing the text, sound, and other products related to the company's products on the network platform, and the display of virtual products avoids the cost of damage to the products during transportation.

2.There are no restrictions on space and exhibition size. Exhibition organizers and exhibitors communicate through the Internet in the early stage, and the communication between the two sides is generally not limited by space and time.

Transaction is simple. **Visitors to the exhibition can browse all kinds of information about exhibitors through the Internet, and can complete conversations and consultations with each other through e-mail, chat rooms, etc. with the help of network technology. In addition, the exhibition only relies on the exchange of data information and electronic documents to complete the agreement and responsibility specifications between the organizers, exhibitors and buyers.

In addition, you may not be able to get the subsidy, because the policy will be adjusted every year.

You pay 4w, and the final subsidy you get from ** may be 1w, may be 2w, or you may not have any point, but it is absolutely impossible to get back 4w.

So please be careful!

The online exhibition relies on a professional Internet platform and is a form of exhibition held online.

1. Low cost.

The online exhibition saves the cost of booth rental, booth construction, labor costs, material production, etc., and only needs AI to participate in the exhibition.

2. It is not bound by time and place.

Due to the epidemic, many offline visitors and exhibitors have no way to participate in the exhibition, and the online exhibition can be carried out anytime and anywhere.

3. Intelligent customer acquisition.

Quickly obtain AI corporate homepage and AI electronic business card, data analysis is more timely, saving time and energy4. A variety of interaction methods.

Traditional mini-games and sign-in activities are not attractive, and online live interaction can create an atmosphere and spread more favorably.

It is inevitable for the exhibition industry to make these changes, although the traditional exhibitions in China are complete in terms of practice accumulation and business model, but there are always some development bottlenecks and pain points that are difficult to break through offline exhibitions, and these deficiencies can also be well solved through the holding of online exhibitions.

For example, online exhibitions break the restrictions of regional locations: traditional exhibitions have strong regional and restrictive conditions, and similar exhibitions are held in different regions, so some regional enterprises are generally reluctant to participate in cross-regional exhibitions. With the concept of "global village" on the Internet, online exhibitions can connect people from different regions and provide a platform for visiting exhibitions in different places, breaking through the space limitations of offline exhibitions.

Break the limitation of exhibition time: the exhibition is held periodically, usually 3 5 days each time, once closed, only the people who come know, and the people who can't come and don't know are equal to the non-existence of the exhibition. In terms of time, first of all, the online exhibition is online, and the characteristics of the network are that as long as it exists, it must leave traces, and the online exhibition made by Bitter Melon Exhibition can completely preserve all the information of the exhibition, and realize 24-hour uninterrupted development, creating a "never-ending" exhibition.

When you want to play the role of host of an online meeting, in addition to the important information mentioned above, there are also related things about the entire meeting, including the meeting time, meeting software, personnel, and processes.

Below, you can use this meeting checklist to check the readiness of your meeting.

Conference software: Confirm the installation of the software and the ability to connect to the network.

Attendees: A list of participants to introduce attendees.

Theme flow: greetings, attendee introduction, meeting purpose, meeting process time.

These are all basic information that the host of the online meeting needs to grasp, which can be listed as the norm for you to hold the online meeting, so as to improve the efficiency of preparing for the online meeting.

Second, the 4 steps of the opening of the online meeting host

If it is the first time to host an online meeting, you can master several elements to improve the efficiency of the online meeting, including: smooth hardware and equipment, and reminders before the meeting. The efficiency of an online meeting and some key actions of the host can make the meeting smooth and allow participants to grasp the progress of the meeting.

The following four steps are provided to give the host a standard process for guiding the meeting step-by-step.

Step 1: Greet and focus.

Draw everyone's attention through greetings. For example: Hello partners, welcome to this meeting today. With some simple opening words, remind everyone that the meeting has begun. Let everyone's eyes be on you.

Step 2: Introduce the participants in the meeting.

At the beginning, introduce your identity, and then introduce the important people who participated in the meeting, here you need to pay attention to the fact that even if the online meeting is facing the screen, you must introduce everyone who participated in the meeting, which is not only the etiquette of the video conference, so that everyone knows who is coming, but also tells everyone that the people who participate in the meeting are important. At the same time, check whether the function of the online meeting is normal.

Step 3: Purpose and Topics of Discussion.

Explain what the purpose of the meeting is to solve, and what topics to be discussed. The meeting is not only your own team, sometimes there are cross-departments and supervisors, so the meeting host should let everyone know the meaning of participating in the meeting, and the meeting host can use empathy to imagine if you are the person participating in the meeting, what you care about the most, what content is most relevant to you, and what impact these will have.

Step 4: The time structure of the meeting process.

Explain the main axis of the meeting, as well as the time with nuclear knots next to each theme ring, Lao Chong additionally reminded that if the online meeting is long, it is also necessary to arrange a 5-10 minute break.

Third, 2 tips to improve the effectiveness of the consensus of the meeting].

The actions of the moderator in the meeting can improve the efficiency of the meeting and help everyone understand the progress of the meeting. In order to ensure that the message of the meeting is delivered, there is no consensus. Here are two tips for hosting virtual meetings:

The above content will help you improve the efficiency of your meeting hosting and master the skills you need to have. It is not only used as a remote communication ability, but also to improve the efficiency of team work after the meeting.

If you want to run an online exhibition, the most important thing to pay attention to is to keep the network smooth, and to do a good job in the management planning and implementation of the exhibition's development goals, development planning, etc., in order to achieve the desired effect.

It is really important to communicate more with professionals during exhibitions, and the methods of communication are as follows.

1. Create a positive and harmonious conversation atmosphere.

A harmonious atmosphere of conversation allows everyone to maintain a rational state of communication and do not become emotional. Only by making everyone feel that this is a fair exchange, and not a paternalistic, winner-to-loser-style command, can they maintain a happy mood and express their opinions.

2. Use open-ended questions to ask questions.

It is better to use open-ended rather than indicative questions to elicit substantive conclusions. For example, "Why is Team B falling behind the others?", then ask more specific questions and ask further questions, "Did every new member of Team B achieve their goals?" ", thus raising substantive questions.

3. Questions raised by the other party.

When a message is conveyed to someone, the person's first reaction is usually "What's in it for me?" "Whether the other party will accept or be cautious about the question, or the dried vegetables will refuse your request. You should compare your heart with your heart, empathize, and finally get the win-win result that everyone expects.

4. Make sure the other person understands what you're talking about.

If you want to know if the other person understands what you're talking about, ask them every 5-10 minutes to summarize what you're talking about, but avoid commanding tones. For example, "I talked a lot about it just now, I don't know if it was clear, but if you can summarize what you just heard in a few minutes, I think it will definitely help us communicate with each other."

In order to do a good online exhibition, it is necessary to arrange the exhibition from the following aspects: First of all, it is necessary to do a good job in the layout and planning of the online exhibition, because the online exhibition is more dependent on technology and cannot be changed on the spot, so the role of various pre-planning at this time is very important. Secondly, it is necessary to do a good job in all aspects of promotion, whether it is an online exhibition or an offline exhibition, to ensure that the number of exhibitors is sufficient to ensure the smooth development of the exhibition, so do a good job in publicity, improve the visibility of the exhibition, in order to ensure that more trading customers or merchants participate, it is recommended that it is best to go to the information such as bitter gourd exhibition, which specializes in online exhibitions, so that professional people do professional things, and their own marketing will definitely not work.

Finally, that is, to do a good job in technical operation and maintenance, Internet information technology provides a technical foundation for the holding of online exhibitions, so in order to maintain the smooth operation of the online exhibition site, it is extremely necessary to do a good job in background technical maintenance.

Meaning of the online exhibition:Advantages of online exhibitions:More saving: low exhibition cost, small exhibition cost, saving manpower, material and financial resources.

More environmentally friendly: no need for real building materials and paper promotional materials, saving energy and green environmental protection, virtually saving a lot of expenses for exhibitors.

What is an online exhibition? What are the advantages of online exhibitions? The online exhibition breaks the limitation of time and space and can be exhibited around the clockThe promotion channels of online exhibitions are wider and can attract a large audienceOnline exhibitions are more intuitive

In the past offline exhibitions, if exhibitors want to count the best amount, interactive data, visitor stay time and other relevant information, the process is often more cumbersome, and the data is not necessarily accurate. However, with the help of the online exhibition platform, the brand communication and conversion effect can be quantified through multi-dimensional data such as the number of content shares, the number of homepage views, and the popularity of the live broadcast room, which is more conducive to the review and tracking after the exhibition.

It has become a new global trend

Online exhibitions are not only a breakthrough for Chinese exhibition institutions and enterprises in the face of the epidemic, but also a global trend. Facebook announced at the end of February that it was canceling the F8 developer conference planned for May in San Jose, California, and later announced that F8 might be replaced by an online conference. Apple's summer developer conference, WWDC, was also changed to an online live broadcast.

With the smooth resumption of work and production, and the recovery of some large, medium and small exhibitions, in the next six months, the exhibition industry will eventually usher in great development, and online exhibitions will also become a new model of exhibition format to be normalized and popularized.

The essence of online exhibition is a new type of exhibition ecosystem and display method under Internet technology and ideas. Based on the Internet, cloud computing, big data, mobile Internet technology, social communities, and various entities in the exhibition industry chain will be integrated to build an online exhibition platform to form a display space in the network.

For many organizers, the online exhibition is a new business model, so the organizers need to make full preparations in five aspects: core strategy, business model, organizational resources, product selection, and operation model.

Online exhibitions are very different from traditional offline exhibitions in terms of form, planning, drainage, negotiation and data management. How to move the data of historical exhibitors and visitors to the online exhibition, how to convert external traffic into private domain traffic of the organizer, how to do a good job in the screening, filtering, classification and labeling management of professional visitors, how to organize high-quality live broadcast, interaction, negotiation and promotion activities, how to ensure timely communication and docking between exhibitors and visitors, and whether the team can quickly respond to the needs of exhibitors and buyers......All of these rely on an online operation team with digital capabilities, and the organizer needs to actively allocate organizational resources, adjust the organizational structure, and build an online operation team with cross-border thinking.